לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור בנתניה

We are seeking a seasoned Senior Product Marketing Manager to lead marketing initiatives. This role is pivotal in shaping messaging, positioning, and go-to-market tactics for our AI-driven eCommerce analytics solutions. The ideal candidate is a storyteller, strategist, and market analyst who excels at connecting product capabilities to customer needs.

Responsibilities:
Develop clear, compelling messaging that resonates with target audiences and aligns with the Bright Insights brand.
Conduct competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities.
Plan and execute product launches, coordinating closely with sales, product, and engineering teams.
Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Work directly with customers to develop impactful case studies and testimonials showcasing Bright Insights value.
Collaborate with sales and product teams to ensure consistent messaging and effective enablement resources.
Measure marketing campaign effectiveness and refine strategies using data-driven insights.

We are looking for a Senior Growth Manager / Senior Growth Hacker to drive high-impact growth initiatives, focusing on acquiring, converting, and scaling customers at scale. This role is for someone who thrives in a data-driven, experiment-heavy environment and understands how to leverage creative tactics, automation, and rapid iteration to generate measurable growth, and is curious about AI.

You will work cross-functionally with growth, product, and sales development teams to optimize conversion funnels, launch high-ROI campaigns, and develop innovative strategies to take market share from competitors.

Responsibilities:
Identify, test, and scale growth opportunities across multiple channels (organic, paid, referral, partnerships, product-led growth, etc.).
Implement A/B testing frameworks across landing pages, ad creatives, and onboarding flows to enhance engagement and retention.
Own our website, analyze funnel performance and implement data-driven optimizations to maximize customer acquisition and LTV.
Introduce AI tools and methodologies in order to cut costs, save time, do much more with existing resources, or do things we were never able to do before.
Stay ahead of industry trends, continuously experimenting with emerging growth channels, tools, and tactics.

Were looking for a strategic, data-driven AI GTM Lead to lead our positioning in the AI & Data ecosystem.

This is a high-impact, cross-functional role focused on leading us expansion into the AI space. Youll shape how our data solutions are positioned as critical infrastructure for AI companies, define our value to AI builders, and help establish Bright us as the go-to data partner for teams building and scaling AI.

In this role, you'll be responsible for:
Owning the positioning and messaging for Bright our AI-focused data solutions.
Developing GTM strategies to reach and engage AI companies from startups to enterprise.
Partnering with Sales and Customer Success to drive adoption and revenue
Defining how we differentiate from AI-specific data vendors, infrastructure providers, and in-house alternatives.

Responsibilities:

Position Bright us as the Go-To Data Provider for AI Companies:
Own messaging & positioning for AI model training, AI agents, and real-time inference.
Craft compelling value propositions and market education to differentiate BD in AI training, inference, and web-scale data access.
Ensure AI messaging aligns with our proxy & data business for a seamless brand experience.

Build & Execute GTM:
Develop AI-specific GTM playbooks, aligning with Sales, Growth, and Partnerships.
Refine messaging, train sales teams, and ensure AI prospects understand our product value.
Define launch strategies for new AI products (e.g., training datasets, AI-ready web scraping APIs, data pipelines).
Create landing pages, sales enablement materials, case studies, and pitch decks for AI buyers.

Understand Customers & Competitive Landscape:
Conduct market research and customer interviews to refine AI buyer personas.
Identify AI customer pain points & decision-making processes to optimize messaging and conversion.
Track AI competitors to refine our positioning and create differentiation.
Define why AI companies should choose BD over in-house data collection, open datasets, or competitors.

Collaborate Across Teams:
Work with Product, Sales, and Growth Teams to optimize AI-focused solutions, sales enablement, and demand generation.

required Product Marketing Manager - Temporary contract
What will you do?
Develop and refine go-to-market strategies for new product features and launches
Collaborate with product, sales, and creative teams to align on branding and messaging
Create and update positioning collateral, presentations, and sales enablement materials
Analyze market trends, competitor activity, and customer feedback to identify growth opportunities
Conduct customer and market research to inform product development and marketing strategies
Train internal teams on product features, value propositions, and messaging
Prepare and deliver presentations for internal stakeholders and senior leadership
Gather feedback from sales and client services to inform future product and marketing initiatives
Manage timelines and coordinate cross-functional project deliverables

Were looking for a top-notch Business Development Manager who will help to grow and retain the new Teads Mid tail-market publisher business. This individual will work with the business and account management team helping assess and convert inbound leads, looking for new publishers, drive inside sales of the joint companies products, and assisting in team special projects and initiatives and market analysis. The BD will also take part in prospecting, negotiating and signing new deals.
Were looking for someone with entrepreneurial instincts, self-motivated who is also a team player that has prior experience in the Digital media/Ad-tech in sales positions working for global companies and specifically has prior experience with sales in NA + APAC markets.
What will you do?
Drive Growth through Up & Cross-Selling: Promote the New Teads product offerings of the merged companies to existing and new clients.
Shape New Processes: Collaborate with the Marketing and MIS teams to design and implement scalable processes aligned with the new Teads structure.
Lead Inbound Sales: Manage the full lifecycle of inbound leads in your regions in charge - from qualification and follow-up to deal closure and onboarding.
Lead Outbound Sales Initiatives: Proactively identify and reach out to potential clients, driving new business opportunities through outbound efforts.
Conduct Market Research: Perform ongoing market analysis to uncover opportunities, understand client needs, and refine outreach strategies.
Collaborate Across Teams: Work closely with Business Development and Account Management teams to ensure seamless client experiences pre- and post-signing.
Pitch & Negotiate: Deliver impactful presentations, build strong client relationships, and negotiate commercial terms and contracts.
Analyze & Optimize: Take part in performance reviews, upselling opportunities, and continuous campaign optimization to drive long-term client success.

Senior Director, Line of Business
we are seeking a highly accomplished Senior Director to lead our Mid-Range Radars Line of Business (LOB). This pivotal role is responsible for driving growth and profitability through the development and execution of comprehensive business strategies, oversight of program execution, and cultivation of strong relationships with customers and key stakeholders.
The ideal candidate will be an experienced executive with a deep understanding of complex defense programs, a demonstrated history of success in strategic planning, product development, and sales, and a proven ability to lead cross-functional teams to achieve ambitious business objectives.
This is an exceptional opportunity for a results-oriented leader with a passion for innovation and excellence in the defense industry.
Key Responsibilities:
LOB Strategy & Business Development:
Market Analysis: Develop and maintain an in-depth understanding of the market, operational needs, competitors, and emerging trends.
Strategic Planning: Lead the development of the LOB strategy, including a detailed 5-year strategic plan, to capitalize on market opportunities and achieve business goals.
Business Development & Capture: Drive business growth by identifying new opportunities, leading capture efforts, and securing contracts with defense agencies, prime contractors, and strategic partners.
Product Development Roadmap: Define and manage the product development pipeline based on market needs and technological advantages.
Execution:
Program Management & Execution: Oversee full lifecycle programs, ensuring on-time, on-budget delivery while meeting technical and contractual requirements.
Risk Management: Evaluate business opportunities, challenges, and risks across existing programs, drive decision-making, and ensure sustainable growth.
P&L Management: Assume full P&L responsibility for the line of business, driving financial performance through effective revenue generation, budget oversight, and cost control.
Customer Management: Lead key account activities and program execution, building strong relationships and ensuring high levels of customer satisfaction.
People & Matrix Organization Management:
Leadership & Management: Manage program and technical management teams. Provide leadership, coaching, and development opportunities to direct reports, fostering a high-performance culture.
Interface Management & Matrix Collaboration: Operate effectively within a matrix organization, collaborating with cross-functional teams including R&D, other LOBs, manufacturing, and finance to achieve business and organizational objectives.
Team Performance: Establish performance targets, conduct regular reviews, and ensure continuous professional development to meet and exceed business goals.

Job Title: Marketing Communications Manager Department: Global Marketing Reports to: VP, Marketing We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce. This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance. Key Responsibilities Marketing Communications & Brand Stewardship
* Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
* Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
* Adapt and localize content for various global markets Digital Marketing & Lead Generation
* Own and manage lead generation activities through digital platforms including:
* HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
* Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
* Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
* Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team. Web Content Management
* Oversee the website’s structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
* Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs. CRM, Automation & Campaign Management
* Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
* Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights. Content Creation, Video & Visual Media
* Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
* Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
* Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel. Event & PR Support
* Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
* Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach. Analytics & Performance Reporting
* Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
* Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.

we are a mobile marketing and audience platform. Start.io empowers the mobile app ecosystem and simplifies mobile marketing, audience building, and mobile monetization. Start.io's direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel growth.

If you are people-oriented and passionate about the tech and operations side, your place is with us - the Supply team.

Responsibilities:

Build, maintain & strengthen partnerships with Start.io largest supply partners (SSPs & Publishers) to ensure client satisfaction.
Conduct regular client calls and Quarterly Business Reviews (QBRs) to assess performance, discuss strategies, and strengthen relationships.
Support the seamless integration process, ensuring smooth onboarding and technical troubleshooting.
Act as the voice of the customer within the company, advocating for client needs and ensuring their feedback informs product and service improvements.
Manage cross-functional projects and ensure timely delivery of results.
Represent Start.io in industry conferences.

We are looking for a Senior Marketing Analyst to drive data-informed decision-making and optimize our marketing strategies for maximum impact. The ideal candidate will possess strong analytical skills, proficiency in data visualization tools, and a passion for uncovering insights that accelerate business growth.
As a Senior Analyst, you will...
Develop and present proactive insights and recommendations to regional marketing leaders
Create and manage a suite of dashboards, and reports, using Data visualization tools (ex: Tableau) )
Own the Demand Gen performance dashboards
Collaborate with other teams to provide actionable insights on campaign performance, lead generation, pipeline contribution, and ROI
Track, analyze and provide data-driven, actionable insights to optimize and refine our marketing programs, improve conversions and performance, for efficiency and increase our business impact, ROI and support reaching our quarterly and annual goals
Utilize advanced analytics and statistical methods to forecast and optimize marketing ROI, while developing forecasting models to predict marketing outcomes.
Establish the MEL, MQL, SQL, and Pipeline delivery schedules, tracking actual vs. target performance, and shaping Demand Generation, acquisition strategies, and budget allocations.
Apply analytics techniques on complex data sets to uncover trends, insights, and growth opportunities, enhance marketing ROI and drive strategic insights.

PassportCard Labs is where innovation meets impact. As the technological powerhouse behind PassportCard, we design and build cutting-edge solutions that revolutionize the insurance industry. Whether it’s real-time claims payments or predictive analytics, our Labs team is at the forefront of driving change and shaping the future of insurance. Ready to innovate with us? Are you a product expert who thrives on turning complex requirements into seamless experiences? Do you love working with tech teams to bring structure, clarity, and momentum to ambitious projects? If you're ready to lead a product in a fast-paced, high-stakes environment – we’d love to hear from you.
* Be part of a tech-forward division within a leading insurance group.
* Work on a unique product from the ground up, with real market impact.
* Join a supportive and collaborative team that loves working (and succeeding) together. What You’ll Be Doing
* Own and lead the product lifecycle for a strategic B2C solution.
* Work in a matrix team environment, managing the development tasks for backend & frontend developers, QA (manual & automation), and a system analyst.
* Translate business needs into clear product requirements, user stories, and development plans.
* Collaborate closely with business stakeholders to define scope and prioritize work in alignment with company goals.
* Ensure delivery is on time and on spec – while also keeping an eye on what’s next.
* Serve as the product’s "source of truth" – maintaining clarity, transparency, and momentum even under pressure.

We are looking for an experienced strategist to join our Corporate Strategy team. Our Corporate Strategy team helps lay the groundwork for our long-term ambitions, advising top management and other layers of the organization in strategic decision-making, as we forge ahead in enabling the world to deliver on the promise of DevSecOps and Liquid Software.
The role requires a strong focus on overall business strategy and market leadership, coupled with a deep understanding of the intricacies of the software development lifecycle. So, if youre passionate about merging high-impact business strategy with technology - and thrive at the intersection of both, send us your CV and take the next leap.
As a Corporate Strategy Specialist you will...
Drive Long-Term Strategy: Be a catalyst for our sustained growth. Spot market shifts and emerging tech (e.g. AI, DevSecOps, cloud-native), identify growth accelerators, and shape initiatives that keep us ahead of the curve.
Model the Future: Build financial and strategic models to assess initiatives, platform shifts, and M&A targets.
Drive Execution Across Teams: Lead cross-functional initiatives with product, engineering, sales, and marketing to turn strategy into results.
Advise Executive Leadership: Turn complex analysis into compelling, executive-level discussions. Support better decision making and defining priorities.
Bridge Business and Tech: Support alignment of product and innovation roadmaps with strategic priorities and market realities.
Lead Strategic Deep Dives: Own high-value explorations into new domains to support bold, informed moves.

a global pioneer of RADAR systems for active military protection, counter-drone applications, critical infrastructure protection, and border surveillance. Were seeking a data Tech Lead to drive technical excellence in data engineering and analytics. As the go-to expert, you'll set the technical direction, optimize data pipelines, and tackle programming challengesclosing knowledge gaps, solving data -related questions, and streamlining operations. You'll also design scalable architectures, manage ETL workflows, and enhance data processing efficiency. Key Responsibilities: Oversee the technical aspects of data projects by making architectural and design decisions. Streamline existing operations and implement improvements with the teams collaboration. Guiding team members in technical matters, and supervising system modifications. Conducting Code reviews for data analysts, BI Analysts and data engineers. Bridge technical knowledge gaps within the data team, answering critical product-related questions.