Required a Head of Product Marketing.
Our teams mission statement:
The company is on a mission to harness the collective intelligence of humanity to solve the world's most complex challenges.
We created an AI-powered problem-solving engine capable of coming up with creative ideas, hypotheses and solutions for a broad range of problem domains and industries, thus enabling social and business impact worldwide.
Were looking for a Head of Product Marketing to join our growing fast-paced.
marketing team. Reporting to the VP of Marketing, youll define our go-to-market.
narrative with compelling, differentiated messaging and strategy.
What will you do?
Create & execute go-to-market and launch strategies: develop messaging, positioning, buyer personas, product presentations and key content for major product launches.
Create sales and customer success enablement materials that communicate and train value propositions to customer-facing teams on the value of new products to the sales team and develop sales tools (e.g., slide decks, one-pagers, email campaigns, events, decks, whitepapers, videos, infographics, and webinars.) that facilitate sales efforts.
Build strong working relationships with key internal groups, including sales, customer success, and product teams and develop a framework and process to facilitate a feedback loop between product, sales & marketing.
Oversee the development and execution of launch plans for new product initiatives (inc. press releases, product releases, sales enablement and marketing materials), working closely with product, PR, sales, and the rest of the marketing team.
Be a trusted partner to the product team and relay customer, sales and market insights that inform product roadmap decisions and strategy.
Empower the salesforce with crucial information that allows them to communicate and prove the value of the company products and services.
Inform customers about the availability of new product releases, and educate them on how to get the most value from them.
Partner with PR to spread the great news about success stories and new product features.
Launch/Release enablement coordinate the development of sales tools that help employees and partners understand why new features were developed, how they work, and what new opportunities have been uncovered as a result.
Market intelligence be an expert on buyers, including how they buy, their buying criteria, etc., and communicate this information throughout the company.
Product positioning determine target personas and develop messaging to succinctly describe the unique value of the company, plus individual features.
Product launch strategy assess product roadmap and key initiatives to set launch and communications strategies for internal and external audiences.
Requirements:
7+ years product marketing experience in SaaS / data science or analytics environment.
World-class written and verbal communication skills.
Exceptional communication and interpersonal skills with the ability to listen effectively, socialize ideas across functions, and articulate the vision of the company, both internally and externally.
Strong project management skills, with acute attention to detail.
Experience working with an enterprise customer base and sales force.
Ability to manage multiple medium-term programs at once, hands on.
Ability to collaborate cross-functionally to optimize resources and leverage knowledge to gain competitive advantage. Demonstrated ability to positively.
influence people across all functional areas of an organization.
BA/BS degree or equivalent practical experience.