דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager - Temporary contract

Were looking for a strategic, data-driven Product Marketing Manager to lead our companys positioning in the AI & Data ecosystem.
In this role, you'll be responsible for:
Owning the positioning & messaging for AI data solutions
Developing GTM strategies for AI-focused products and customers
Working with sales & customer success to ensure adoption and revenue growth
Defining competitor differentiation to beat AI-specific data vendors and infrastructure providers
Responsibilities
Position our company as the Go-To Data Provider for AI Companies:
Own messaging & positioning for AI model training, AI agents, and real-time inference.
Craft compelling value propositions and market education to differentiate BD in AI training, inference, and web-scale data access.
Ensure AI messaging aligns with our proxy & data business for a seamless brand experience.
Build & Execute GTM:
Develop AI-specific GTM playbooks, aligning with Sales, Growth, and Partnerships.
Refine messaging, train sales teams, and ensure AI prospects understand our product value.
Define launch strategies for new AI products (e.g., training datasets, AI-ready web scraping APIs, data pipelines).
Create landing pages, sales enablement materials, case studies, and pitch decks for AI buyers.
Understand Customers & Competitive Landscape:
Conduct market research and customer interviews to refine AI buyer personas.
Identify AI customer pain points & decision-making processes to optimize messaging and conversion.
Track AI competitors to refine our positioning and create differentiation.
Define why AI companies should choose BD over in-house data collection, open datasets, or competitors.
Collaborate Across Teams:
Work with Product, Sales, and Growth Teams to optimize AI-focused solutions, sales enablement, and demand generation.

our companys eCom division is seeking a dynamic and experienced Product Marketing Manager, who will be pivotal in shaping the messaging, positioning, and go-to-market strategies for our solutions.
This is a broad, strategic role with a strong emphasis on growth-related content writing, overseeing product marketing for an entire business unit.
The ideal candidate is a storyteller, strategist, and market analyst who thrives on connecting product capabilities with customer needs.
Responsibilities
Positioning & Messaging: Develop and articulate clear, compelling messaging that resonates with target audiences and aligns with the company's brand.
Market Research: Conduct competitive analysis and market research to identify trends, customer pain points, and opportunities.
Go-to-Market Strategy: Plan and execute product launches, ensuring alignment across teams (sales, product, and engineering).
Content Creation: Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Customer Insights: Collaborate with customers to develop case studies and testimonials that highlight the impact of our company.
Collaboration: Partner closely with sales and product teams to ensure consistent messaging and effective enablement tools.
Performance Tracking: Measure the success of marketing campaigns and strategies, refining approaches based on data-driven insights.

PassportCard Labs is where innovation meets impact. As the technological powerhouse behind PassportCard, we design and build cutting-edge solutions that revolutionize the insurance industry. Whether it’s real-time claims payments or predictive analytics, our Labs team is at the forefront of driving change and shaping the future of insurance. Ready to innovate with us? Are you a product expert who thrives on turning complex requirements into seamless experiences? Do you love working with tech teams to bring structure, clarity, and momentum to ambitious projects? If you're ready to lead a product in a fast-paced, high-stakes environment – we’d love to hear from you.
* Be part of a tech-forward division within a leading insurance group.
* Work on a unique product from the ground up, with real market impact.
* Join a supportive and collaborative team that loves working (and succeeding) together. What You’ll Be Doing
* Own and lead the product lifecycle for a strategic B2C solution.
* Work in a matrix team environment, managing the development tasks for backend & frontend developers, QA (manual & automation), and a system analyst.
* Translate business needs into clear product requirements, user stories, and development plans.
* Collaborate closely with business stakeholders to define scope and prioritize work in alignment with company goals.
* Ensure delivery is on time and on spec – while also keeping an eye on what’s next.
* Serve as the product’s "source of truth" – maintaining clarity, transparency, and momentum even under pressure.