דרושים » פרסום שיווק ויחסי ציבור » Marketing Communications Manager

Job Title: Marketing Communications Manager Department: Global Marketing Reports to: VP, Marketing We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce. This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance. Key Responsibilities Marketing Communications & Brand Stewardship
* Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
* Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
* Adapt and localize content for various global markets Digital Marketing & Lead Generation
* Own and manage lead generation activities through digital platforms including:
* HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
* Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
* Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
* Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team. Web Content Management
* Oversee the website’s structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
* Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs. CRM, Automation & Campaign Management
* Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
* Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights. Content Creation, Video & Visual Media
* Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
* Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
* Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel. Event & PR Support
* Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
* Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach. Analytics & Performance Reporting
* Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
* Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.

Position Summary:
The Relocation Marketing Manager leads the full scope of marketing activities for international health insurance (IPMI) products, targeting both B2B and B2C audiences. The focus is on delivering tailored solutions for employees and families undergoing global relocation. The role includes strategic planning, multi-channel campaign management, digital content creation, collaboration with partners and vendors worldwide, and ongoing support of business objectives.
Key Responsibilities: Marketing Strategy and Execution
* Develop and implement the overall marketing strategy and yearly workplans.
* Plan and execute digital marketing campaigns with subject matter experts, with hands-on control over analytics and performance reporting.
* Lead multi-channel campaign planning and execution: performance marketing, social media, facebook /WhatsApp groups, offline activities, events, and community initiatives.
* Manage relationships with marketing partners, media outlets, and agencies.
* Oversee customer marketing journeys, communication plans, messaging, and content creation. Workplan & Budget Management
* Build annual marketing plans aligned with sales goals, including KPIs, budget planning, and timelines.
* Manage and track budget execution across monthly, quarterly, and annual cycles.
* Coordinate with related business lines (e.g., Travel Insurance) and internal departments. Performance Monitoring & Optimization
* Track and analyze marketing KPIs, generate actionable insights from reports.
* Continuously optimize messaging, content, and channel performance based on audience engagement.
* Conduct market and competitive analysis to identify trends and opportunities. Strategic B2B Marketing
* Build a focused marketing strategy for global relocation stakeholders such as HR relocation managers and procurement teams.
* Develop professional marketing assets: presentations, product sheets, landing pages, and thought leadership content.
* Manage B2B activities on LinkedIn and other relevant platforms.
* Support the sales team in bids and proposals with value-based messaging.
* Coordinate and support seminars, conferences, and events for brokers and clients. Partnership & Vendor Management
* Develop marketing partnerships with international relocation agencies, chambers of commerce, and strategic allies.
* Oversee external vendors, including creative agencies, designers, and content consultants.
* Coordinate with the Web Marketing Manager on website and landing page content related to relocation.

We are seeking a seasoned Senior Product Marketing Manager to lead marketing initiatives. This role is pivotal in shaping messaging, positioning, and go-to-market tactics for our AI-driven eCommerce analytics solutions. The ideal candidate is a storyteller, strategist, and market analyst who excels at connecting product capabilities to customer needs.

Responsibilities:
Develop clear, compelling messaging that resonates with target audiences and aligns with the Bright Insights brand.
Conduct competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities.
Plan and execute product launches, coordinating closely with sales, product, and engineering teams.
Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Work directly with customers to develop impactful case studies and testimonials showcasing Bright Insights value.
Collaborate with sales and product teams to ensure consistent messaging and effective enablement resources.
Measure marketing campaign effectiveness and refine strategies using data-driven insights.

We are looking for a Senior Growth Manager / Senior Growth Hacker to drive high-impact growth initiatives, focusing on acquiring, converting, and scaling customers at scale. This role is for someone who thrives in a data-driven, experiment-heavy environment and understands how to leverage creative tactics, automation, and rapid iteration to generate measurable growth, and is curious about AI.

You will work cross-functionally with growth, product, and sales development teams to optimize conversion funnels, launch high-ROI campaigns, and develop innovative strategies to take market share from competitors.

Responsibilities:
Identify, test, and scale growth opportunities across multiple channels (organic, paid, referral, partnerships, product-led growth, etc.).
Implement A/B testing frameworks across landing pages, ad creatives, and onboarding flows to enhance engagement and retention.
Own our website, analyze funnel performance and implement data-driven optimizations to maximize customer acquisition and LTV.
Introduce AI tools and methodologies in order to cut costs, save time, do much more with existing resources, or do things we were never able to do before.
Stay ahead of industry trends, continuously experimenting with emerging growth channels, tools, and tactics.

Were looking for a strategic, data-driven AI GTM Lead to lead our positioning in the AI & Data ecosystem.

This is a high-impact, cross-functional role focused on leading us expansion into the AI space. Youll shape how our data solutions are positioned as critical infrastructure for AI companies, define our value to AI builders, and help establish Bright us as the go-to data partner for teams building and scaling AI.

In this role, you'll be responsible for:
Owning the positioning and messaging for Bright our AI-focused data solutions.
Developing GTM strategies to reach and engage AI companies from startups to enterprise.
Partnering with Sales and Customer Success to drive adoption and revenue
Defining how we differentiate from AI-specific data vendors, infrastructure providers, and in-house alternatives.

Responsibilities:

Position Bright us as the Go-To Data Provider for AI Companies:
Own messaging & positioning for AI model training, AI agents, and real-time inference.
Craft compelling value propositions and market education to differentiate BD in AI training, inference, and web-scale data access.
Ensure AI messaging aligns with our proxy & data business for a seamless brand experience.

Build & Execute GTM:
Develop AI-specific GTM playbooks, aligning with Sales, Growth, and Partnerships.
Refine messaging, train sales teams, and ensure AI prospects understand our product value.
Define launch strategies for new AI products (e.g., training datasets, AI-ready web scraping APIs, data pipelines).
Create landing pages, sales enablement materials, case studies, and pitch decks for AI buyers.

Understand Customers & Competitive Landscape:
Conduct market research and customer interviews to refine AI buyer personas.
Identify AI customer pain points & decision-making processes to optimize messaging and conversion.
Track AI competitors to refine our positioning and create differentiation.
Define why AI companies should choose BD over in-house data collection, open datasets, or competitors.

Collaborate Across Teams:
Work with Product, Sales, and Growth Teams to optimize AI-focused solutions, sales enablement, and demand generation.

DRS RADA is a global pioneer of RADAR systems for active military protection, counter-drone applications, critical infrastructure protection, and border surveillance. We’re seeking a Data Tech Lead to drive technical excellence in data engineering and analytics . As the go-to expert, you'll set the technical direction, optimize data pipelines, and tackle programming challenges—closing knowledge gaps, solving data-related questions, and streamlining operations. You'll also design scalable architectures, manage ETL workflows, and enhance data processing efficiency. Key Responsibilities: • Oversee the technical aspects of data projects by making architectural and design decisions. • Streamline existing operations and implement improvements with the team’s collaboration. • Guiding team members in technical matters, and supervising system modifications. • Conducting Code reviews for data analysts, BI Analysts and data engineers. • Bridge technical knowledge gaps within the data team, answering critical product-related questions.