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Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Ads, AdSense, Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will lead and execute go-to-market campaigns and product programs initiatives as a Waze's experienced and visionary Head of Go-to-Market (GTM) are focusing on 2026 and long-term growth.
Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.
For United States Applicants-
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at our company.
Responsibilities
Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for a significant increase in usage and feature adoption.
Collaborate with product teams to align GTM strategies with the product roadmap and ensure effective product launches.
Drive user acquisition initiatives through paid evergreen campaigns in key markets, with continuous monitoring and optimizations.
Manage budget allocation for various GTM initiatives, including local feature promotion, seasonal campaigns, community engagement and professional driver programs.
Build a high-performing culture of collaboration and communication within Waze and the broader Geo organization.

Required Product Marketing Manager
The opportunity
The Product Marketing Manager will initiate and carry out marketing and product marketing plans and tasks to support our products go to market needs and make sure that all of our products are visible, understood, and adopted by our clients and prospects.
This includes creation and execution of marketing plans, sales collateral and sales enablement tools, and working with cross-functional marketing teams to deliver marketing programs like events, content marketing, digital marketing campaigns, marketing collateral and sales enablement, email marketing, and web content.
You will be working closely with product owners and understanding the business needs, and challenges as well as product roadmaps.
Join the Ads product marketing team within the Grow marketing organization, with exposure to a wide range of products used by the worlds leading game studios and app-based businesses.
What you'll be doing
Work closely with product managers, sales teams, and business teams.
Learn the products strategy, get to know its customers and user personas, and develop the tools and campaigns that the company will use to introduce and sell this product to the market.
Create marketing plans for specific user segments and products.
Be the focal point for all marketing aspects of the product.
Understand the broader strategy of the company and the impact it has on our product marketing efforts.

Role Purpose The Digital Product Manager Consumer Applications is responsible for managing the lifecycle of multiple user-facing applications that serve distinct consumer groups. The role combines product ownership with strategic commercialization, ensuring each application drives user engagement, business value, and revenue opportunities. Scope of Responsibility
* Application Ownership: Manage multiple apps and ensure each delivers value across user types.
* Strategy & Monetization: Define and execute monetization models for consumer apps and identify commercialization opportunities across user groups. Drive market expansion by identifying new user segments, and values that lead towards opportunities to grow our apps impact and reach.
* Roadmap Management: Own the roadmap for each app, prioritize based on business outcomes, user needs, and technical feasibility.
* Execution: Manage backlog, write epics and user stories, and work with agile teams to ensure delivery.
* Applications lifecycle management owner, from discovery to sunset
* Measurement & Analytics: Define KPIs, monitor adoption/engagement, conversions among other metrics, and drive continuous improvement.
* Use salesforce Marketing Cloud (SFMC) to orchestrate personalized communications, push notifications, and customer lifecycle automations.
* Innovation: Identify new technologies, trends, and features relevant to digital apps.
Key Interfaces
* R&D / QA ensure delivery, technical feasibility, and quality.
* Marketing go-to-market, positioning, and user acquisition.
* Product Peers align vision and roadmaps across consumer/B2B products.
* Sales Leadership provide insights, enablement, and support commercialization.
* Customer Success / Support capture feedback, improve User Experience.
* Finance / Strategy validate monetization models and business impact.

Drive product launch and develop go-to-market plans, manage the development of sales enablement tools and training for field sales force and reseller partners.
Develop the sales tools (PPTs, feature briefs, case studies, white papers, product brochures) to support the sales process of the companys solutions and drive clarity and consistency of message.
Develop thought-leadership materials designed to accelerate our business momentum and better engage customers.
Present our products and solutions in formal and informal settings.
Evangelize our solutions portfolio to our customers through events, webinars and other external communications channels.
Drive sales enablement activities; act as key contact with the sales organization driving communications of product direction, positioning, key messages and sales collateral.
Travel for presentations, training, tradeshows and events up to 25%.

a leading software delivery intelligence platform that empowers engineering teams with actionable insights and workflow automation. Our solutions help streamline project management, improve productivity, and enhance collaboration across development teams. Join us to be part of an innovative company driving efficiency and excellence in software development.

We are looking for an experienced and dynamic Senior Product Manager to join our team. The ideal candidate will drive product strategy, development, and execution. This role requires strategic thinking, strong leadership, and hands-on execution. As a Senior Product Manager, you will work closely with cross-functional teams to ensure our products meet customer needs and drive business growth.
Responsibilities:
Lead the product activity and development efforts in one of main business domains, focusing on optimizing user experiences and driving product scalability.
Collaborate closely with cross-functional teams, including design, engineering, data analysis, and other stakeholders, to define product goals and priorities.
Identify opportunities for improvement and innovation and translate them into actionable plans and prototypes.
Drive the execution of product initiatives, ensuring alignment across other product teams within the organization.
Define and track KPIs to measure the success of initiatives and make data-driven decisions to optimize them.

We are looking for a Customer Product Marketing Manager to be responsible for driving SASE adoption with a focus on existing our company customers.
Key Responsibilities
Develop product messaging that resonates with target audiences.
Create compelling content such as solution briefs, blog posts, whitepapers, case studies, webinars, and newsletters.
Develop and share customer success stories and testimonials.
Analyze customer feedback to inform marketing strategies.
Develop and execute marketing strategies that engage customers throughout their journey, from onboarding and adoption to renewal and expansion.
Create and execute targeted campaigns to promote upsell/cross-sell opportunities, feature adoption, training resources, and community engagement.
Develop customer-focused materials and toolkits for account managers to support renewals, QBRs, and expansion conversations.

DealHub 's award-winning Revenue Platform offers the most complete and connected revenue workflow for sales organizations. We are seeking a creative, energetic, and methodical professional to join our industry-leading Marketing team. We are seeking a GTM Content Producer to fuel our go-to-market engine with high-impact, persona-driven content. This role is responsible for originating and delivering content assets at high velocity (typically within 5 days) that directly support individual solutions, industries, and buyer personas across the marketing and sales funnel. You will work closely with product marketing, demand generation, and sales enablement to ensure that every asset—whether a gated-asset, one-pager, case study, solution brief, translates our unique value propositions into compelling stories that convert interest into action This role is ideal for a hands-on content creator who thrives in a fast-paced environment, has a sharp understanding of buyer needs in the Business Applications eco-system, and is passionate about producing content that drives measurable impact. Key Responsibilities Content Creation & Execution
* Write, design, and deliver content assets (solution briefs, persona one-pagers, email copy, landing pages, gated content etc.) with a rapid turnaround of ~5 days per asset
* Ensure all content is aligned with GTM strategy, product positioning, and buyer personas.
* Translate complex solution messaging into simple, compelling, and conversion-oriented narratives. Persona & Solution Alignment
* Develop tailored content for specific buyer roles (e.g., CIO, RevOps, CFO, Sales Leaders) and solution areas.
* Adapt messaging tone and format to resonate with decision-makers at different stages of the funnel. Cross-Functional Collaboration
* Partner with product marketing on messaging frameworks.
* Support demand generation with campaign-ready content.
* Enable sales with assets that can be leveraged in prospecting and deal cycles. Quality & Velocity Balance
* Maintain content quality, accuracy, and brand consistency while working at high speed.
* Leverage templates, best practices, and frameworks to accelerate production.

Were looking for a strategic and hands-on Director of Pricing to lead pricing strategy and execution . This is a greenfield opportunityyoull be first dedicated pricing and packaging leader, reporting to our VP of Product Marketing. This role is ideal for a pricing expert who combines analytical rigor with business acumen.
Youll be responsible for designing and optimizing pricing models, packaging strategies, commercial governance and monetization frameworks that align with customer value and drive sustainable growth. The scope of monetization focus covers all customer segments (from SMB to Enterprise), global and local coverage, and a wide range of industries. This is a high visibility, rare opportunity to create meaningful impact quickly and lay foundations for long term business performance.

Join our winning team as our Director of Product Marketing!

We are looking for a motivated and results-driven product marketing professional to lead our go-to-market efforts and drive business growth.

As our Director of Product Marketing, you will play a key role in developing and executing product positioning, messaging, and launch strategies that align with our global Go-To-Market plan.

This role reports to the VP Marketing and works closely with the sales, product, and marketing teams to maximize pipeline generation and product adoption.

You will be the connector between marketing and product, deeply understanding the roadmap and features, analyzing the market and competitors, and translating technical features into business value.

As our Product Marketing Director, you will:
Work with Product to understand upcoming features and innovations
Translate technical capabilities into clear business value and market positioning
Work closely with industry analysts
Develop product messaging that resonates with target personas and audiences
Create compelling content such as solution briefs, blog posts, whitepapers, case studies, and webinars
Collaborate with sales and sales engineering teams to create enablement material
Conduct market research to refine product positioning and differentiation
Launch new products and manage lifecycle marketing campaigns
Collaborate with demand generation teams to support their initiatives
Act as the bridge between product, sales, marketing teams to ensure alignment and consistent messaging across all channels

The eCommerce analytics division, is seeking a seasoned Senior Product Marketing Manager to lead marketing initiatives. This role is pivotal in shaping messaging, positioning, and go-to-market tactics for our AI-driven eCommerce analytics solutions. The ideal candidate is a storyteller, strategist, and market analyst who excels at connecting product capabilities to customer needs.
Responsibilities
Develop clear, compelling messaging that resonates with target audiences and aligns with the Insights brand.
Conduct competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities.
Plan and execute product launches, coordinating closely with sales, product, and engineering teams.
Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Work directly with customers to develop impactful case studies and testimonials showcasing Insights value.
Collaborate with sales and product teams to ensure consistent messaging and effective enablement resources.
Measure marketing campaign effectiveness and refine strategies using data-driven insights.

Required Product Marketing Manager, Customer Lifecycle
IL, Netanya (On-site)
Description
Our Product Marketing Manager, Customer Lifecycle will be responsible for driving revenue growth and pipeline generation from existing customers.
You will execute targeted sales plays, implement playbook-driven campaigns, and scale self-serve customer revenue by converting them into high-value, engaged accounts. Your role is strategic yet hands-on, ensuring successful expansion, upselling, and cross-selling to our current customer base.
Responsibilities
Design, launch, and optimize customer lifecycle campaigns focused on pipeline generation and revenue expansion.
Execute targeted sales plays including upsell, cross-sell, and feature adoption initiatives aligned closely with the sales team.
Leverage existing playbooks (e.g., usage-based expansion, renewal acceleration, competitive displacement, product cross-sell) to drive growth.
Identify and scale opportunities to convert self-serve paying customers into high-touch enterprise or strategic accounts.
Collaborate closely with sales to ensure alignment and consistent messaging and cross-team execution across customer-facing activities.
Track, measure, and report performance and continuously iterate and improve campaign effectiveness through experimentation, segmentation, and personalization.

This is a high-impact, high-visibility role reporting to the VP of Product. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Marketing, Sales, and Customer Success to deliver business-driving go-to-market initiatives.

Responsibilities:
Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for our current products and upcoming product launches.
Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver our value proposition to customers and prospects.
Product Launch Activations & Campaigns - Maximize impact of our product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy.
Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.).
Competitive Intelligence - Research and understand the competitive landscape and our competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
Product Insights & Case Study Development - Work collaboratively with our Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively.
Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs.
Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.

Our amazing Tel Aviv Studio is looking for an experienced Senior Monetization Manager to join our team. Were looking for a passionate person with a creative mind who loves games, understands people, data and wants to make a real impact in the gaming industry.
Responsibilities
Planning and executing cross-channel monetization activities to increase engagement and revenue.
Plan the monetization and LiveOps ongoing promotions to meet the business monetary goals on a monthly basis
Come up with gamification ideas to support the LiveOps Sales and drive players to increase engagements and stickiness, and generate more revenue
Managing the operation of in-game promotional activities with our various backend systems.
Collaborate with various teams such as product, creative, R&D & QA to deliver the best marketing activities.
Analyze and monitor your marketing campaigns. Extract data insights and suggest ongoing improvements to maximize monetization results.

As our Senior Product Marketing Manager, you will play a pivotal role in developing and executing go-to-market strategies for our innovative B2B solutions, targeting upmarket companies and enterprise organizations. You will collaborate closely with sales, customer success, marketing, and product teams to ensure that our products are effectively positioned, communicated, and sold to our target audience.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while its still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If youre passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Key Responsibilities:
Market research - Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams.
GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
Sales enablement resources - Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process.
Customer stories and case studies - Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products.
Messaging - Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience.
Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products.
Partner with product managers - Align on product strategy and communicate new developments to both internal stakeholders and the market.
In product communication - Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy.
Data-driven - Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights.
Thought leadership - Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements.
Self-driven - You are an entrepreneur in soul, thriving in a fast-changing environment, with the ability to create certainty and clarity in an uncertain environment.