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XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. What you’ll do:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

With our market-leading portfolio of software products and services, we unlock our customers innovative potential, empowering them to provide next-generation communication and media experiences for both the individual end user and enterprise customers. Our employees around the globe are here to accelerate service providers migration to the cloud, enable them to differentiate in the 5G era, and digitalize and automate their operations. Listed on the NASDAQ Global Select Market, had revenue of $5.00 billion in fiscal 2024.

In one sentence
Looking to play a pivotal role in an international market leader, help service providers with their journey towards Digital, Cloud, and BSS/OSS Modernization? We are looking for sharp and creative minds, with endless passion and an impressive skill set to join the Pricing team.
What will your job look like?
Lead business and monetization strategy with Product, Marketing, and Sales, maximizing the companys profits.
Conduct market research on state-of-the-art commercial models and methodologies.
Be profoundly involved in a wide range of deals, with win/loss analysis to secure monetization strategy.
Structure contracts and product solutions to address unique customer needs (SaaS/subscription vs perpetual).
Collaborate with cross-functional teams to develop and provide accurate and competitive pricing .
Understand customer needs, business lines, and current product usage to build tailored pricing models.

Required Product Marketing Manager
About the position
As we continue to grow and gain traction in the banking industry, we are looking for a qualified Product Marketing Manager to join our Product team.
As product marketing manager, you will be at the forefront of driving the success of our products. Leveraging your expertise in product marketing and strategic thinking, you will play a pivotal role in shaping our product messaging, positioning, and go-to-market strategies. With a focus on understanding our target audience and market dynamics, you will collaborate closely with cross-functional teams to ensure alignment and drive impactful market releases and product launches.
Responsibilities
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Partner with cross-functional stakeholders (Product, Sales, Customer Success, Marketing) to define and execute go-to-market plans for new products launches and quarterly market releases, including research, messaging, communication plans, and pricing.
Content Development: Create engaging and high-quality content that communicates and promotes our product offering and differentiated value, including website content, product datasheets, webinars, case studies, email outreach, newsletters, product videos, product presentations, etc.

This role also requires a proven ability to execute strategically with a focus on measurable outcomes across customer retention and expansion. Youll spend time with customers learning about their needs and challenges. As a critical thinker and catalyst for change, youll develop and drive key initiatives and cross-functional programs required to increase adoption and revenue.

Responsibilities
Own the strategy and execution of product adoption initiatives across the customer lifecyclefrom onboarding and activation to long-term engagement and renewalwith a focus on driving platform stickiness and satisfaction.
Build and scale processes that help customers adopt key features faster, unlock core product value, and develop habits that lead to deeper engagement and long-term retention.
Develop and refine customer segmentation using behavior, usage patterns, and firmographics to deliver personalized adoption and retention programs that resonate with each user cohort.
Set customers up for success by enabling CS and AM teams with the right playbooks, messaging, and content to support onboarding, ongoing education, and new feature rollouts.
Identify friction points and churn signals, then lead proactive initiativessuch as email nurtures, in-product guidance, and webinarsto improve customer experience and reduce drop-off.
Partner with Product and Growth to optimize in-app flows and onboarding experiences, surfacing high-value features at the right time to build habit loops and enhance product stickiness.
Continuously track and report on key metricsincluding product engagement, feature adoption, NPS, and retentionto assess customer satisfaction and uncover opportunities to improve the experience.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

Are you ready to power the future? We're a global leader in smart energy technology, with over 4,000 employees, offices in 34 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery Storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. We offer amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. We are looking for an experienced Product Marketer to be part of our Commercial and Industrial business unit, who can understand product technicalities and translate them into valuable propositions for different buyer persona.
As a Product Marketing Manager, you'll be responsible for developing the 'story' of our commercial products for various audiences by working with our Product, Marketing and Sales teams. In addition, youll work on new product launches and will own the product-related communication to the market. Your primary responsibilities:
*  Craft new products value propositions across marketing channels that clearly communicate new products benefits to our customers.
* Transform technical product capabilities into compelling messaging later translated into tangible marketing and sales assets, including: sales presentations, product brochures, whitepapers, articles, webinars, video scripts, and more.
* Develop sales tools and communicate products value to sales and marketing.
* Plan and take part in the launch of new products and work together with other departments on such launches.
* Become a subject matter expert with deep understanding of our clients' needs, target audiences, market trends and the competitive landscape, to guide positioning and continuously differentiate our offering.
*  Work with internal and external stakeholders to execute and ensure the alignment of the Product Marketing initiatives across the organization and globally.
Country:
Israel
City:
Herzliya

Product Marketing & Strategy Manager.
Responsibilities:
Tell amazing stories about our products and their impact on people.

Help shape the tone for our telco-focused products, to create messaging and tactics that will resonate with carriers, OEMs and company users.
Write content such as comms guidelines and other materials to communicate the value of our products to partners.
Collaborate across multiple functions including product, marketing, policy content, and other communications functions.
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering.
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy.
Partner effectively with Product Management to lead world-class Product Marketing communications for new products.
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created.
Grow product adoption and usage rates by supporting market facing programs and effective product launches.

mission is to make the pursuit of creative hobbies simple and fun. Our top-grossing apps Piano, Guitar, Sing, and Draw put us on the fast track to building the worlds largest global consumer subscription service thats revolutionizing how we spend our time at home. With over a million monthly downloads and hundreds of thousands of daily learners around the world, were reinventing the way we spend our time at home.
We're expanding our world-class team and looking for a results-driven Senior Product Marketer to impact how millions of people around the world learn or discover something new like music, singing, drawing, and more. This is a hands-on role within a multidisciplinary team, in which youll own the marketing end-to-end, understand different audiences and how to communicate with them, and methodologically identify marketing initiatives in pursuit of aggressive growth goals.
What does a Senior Product Marketer do at :
If you're truly passionate about driving growth, have a deep understanding of audience behavior and the consumer journey, and excel at creating and executing impactful marketing strategies and messaging across channels like web, product, email, and ads, you might be our ideal candidate. Youll work closely with product managers, developers, designers, and data analysts to drive value creation and accelerate business growth.
Key responsibilities:
Generalist marketing: Youll build, execute, and optimize marketing strategies across different channels, aligned with our overall business goals and impact areas.
User flow strategy: Develop and optimize in-app & web flows to maximize conversion at each step.
Direct-to-consumer strategy: Youll directly influence the journey of millions of people.
Getting things done from start to finish: Working on multiple projects at a fast pace from conducting research, positioning, building the marketing strategy, hands-on execution, messaging, writing and measuring results. No challenge is too big!
Audience-first thinking: Leading research and turning consumer-centric, quantitative, and qualitative insights into the right message for the right audience across multiple channels.

mission is to make the pursuit of creative hobbies simple and fun. Our top-grossing apps Piano, Guitar, Sing, and Draw put us on the fast track to building the worlds largest global consumer subscription service thats revolutionizing how we spend our time at home. With over a million monthly downloads and hundreds of thousands of daily learners around the world, were reinventing the way we spend our time at home.F
We're expanding our world-class team and looking for a results-driven Senior Marketer to impact how millions of people around the world learn or discover something new like music, singing, drawing, and more. This is a hands-on role within a multidisciplinary team, in which youll own the marketing end-to-end, understand different audiences and how to communicate with them, and methodologically identify marketing initiatives in pursuit of aggressive growth goals.
What does a Senior Marketer do at:
If you're truly passionate about driving growth, have a deep understanding of audience behavior and the consumer journey, and excel at creating and executing impactful marketing strategies and messaging across channels like web, product, email, and ads, you might be our ideal candidate. Youll work closely with product managers, developers, designers, and data analysts to drive value creation and accelerate business growth.
Generalist marketing: Youll build, execute, and optimize marketing strategies across different channels, aligned with our overall business goals and impact areas.
User flow strategy: Develop and optimize in-app & web flows to maximize conversion at each step.
Direct-to-consumer strategy: Youll directly influence the journey of millions of people.
Getting things done from start to finish: Working on multiple projects at a fast pace from conducting research, positioning, building the marketing strategy, hands-on execution, messaging, writing and measuring results. No challenge is too big!
Audience-first thinking: Leading research and turning consumer-centric, quantitative, and qualitative insights into the right message for the right audience across multiple channels.

mission is to make the pursuit of creative hobbies simple and fun. Our top-grossing apps Piano, Guitar, Sing, and Draw put us on the fast track to building the worlds largest global consumer subscription service thats revolutionizing how we spend our time at home. With over a million monthly downloads and hundreds of thousands of daily learners around the world, were reinventing the way we spend our time at home.
What Senior Product Designers do at :
We are expanding our world-class team and looking for a passionate, highly experienced Product Designer to join one of our multidisciplinary product teams. In this role, you will collaborate with engineers, product managers, marketeers and musicians to create an impact on our amazing product and business by influencing the lives of millions of users around the world.
Who you are:
If you live and breathe design, youre looking to create smart, effective, beautiful designs, youre excited about truly understanding the users to create world-class solutions, and love to have a key role in designing new products and initiatives - you might just be our special someone.

mission is to make the pursuit of creative hobbies simple and fun. Our top-grossing apps Piano, Guitar, Sing, and Draw put us on the fast track to building the worlds largest global consumer subscription service thats revolutionizing how we spend our time at home. With over a million monthly downloads and hundreds of thousands of daily learners around the world, were reinventing the way we spend our time at home.
What Senior Product Designers do at :
We are expanding our world-class team and looking for a passionate, highly experienced Product Designer to join one of our multidisciplinary product teams. In this role, you will collaborate with engineers, product managers, marketeers and musicians to create an impact on our amazing product and business by influencing the lives of millions of users around the world.
Who you are:
If you live and breathe design, youre looking to create smart, effective, beautiful designs, youre excited about truly understanding the users to create world-class solutions, and love to have a key role in designing new products and initiatives - you might just be our special someone.

mission is to make the pursuit of creative hobbies simple and fun. Our top-grossing apps Piano, Guitar, Sing, and Draw put us on the fast track to building the worlds largest global consumer subscription service thats revolutionizing how we spend our time at home. With over a million monthly downloads and hundreds of thousands of daily learners around the world, were reinventing the way we spend our time at home.
What Senior Product Designers do at :
We are expanding our world-class team and looking for a passionate, highly experienced Product Designer to join one of our multidisciplinary product teams. In this role, you will collaborate with engineers, product managers, marketeers and musicians to create an impact on our amazing product and business by influencing the lives of millions of users around the world.
Who you are:
If you live and breathe design, youre looking to create smart, effective, beautiful designs, youre excited about truly understanding the users to create world-class solutions, and love to have a key role in designing new products and initiatives - you might just be our special someone.

We seek a Product Strategy & Marketing Manager who is excited by the opportunity to build and manage a new acquisition channel. This is a strategic role with responsibility for identifying new solutions for telcos & device manufacturers, preloading strategies, as well as understanding the programmatic importance of working with carriers and OEMs. In this role, you will identify market insights in order to guide strategic direction, product development, and product adoption. In this capacity, you will partner closely with Product, Engineering, Partnerships and Product Growth.
Strategic thinking, cross-functional influence, analytical and communication skills are a must, as well as experience with ambiguity. Ideally, you will also have an understanding of the market forces shaping the preloads ecosystem, and a track record of shaping product strategy and growing adoption.
Product Strategy & Marketing Manager Responsibilities:
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on preloads and user acquisition
Identify significant long-term opportunities based on research, analysis and a strategic view of handset device lifecycles
Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally
Demonstrate an understanding of the broader ecosystem and competitive landscape to create strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy
Partner effectively with Product Management to lead world-class product marketing communications for new products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
Grow product adoption and usage rates by supporting market facing programs and effective product launches.

We seek a Product Marketing Manager who is excited by the opportunity to build new ads products for the telco ecosystem.
This is a strategic role with responsibility for identifying new solutions for carriers and device manufacturer. In this role, you will identify market insights in order to guide strategic direction, product development, and product adoption. In this capacity, you will partner closely with Product, Engineering, Partnerships and Product Growth.
Strategic thinking, cross-functional influence, analytical and communication skills are a must, as well as ability to navigate ambiguity. Ideally, you will also have an understanding of the market forces shaping the ads and telco ecosystems, and a track record of shaping product strategy and growing adoption
Product Marketing and Strategy Manager Responsibilities
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on ads, and monetization.
Identify significant long-term opportunities based on research, analysis and a strategic view of the telco ecosystem.
Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally
Demonstrate understanding of the broader ecosystem and competitive landscape to create strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy
Partner effectively with Product Management to lead world-class product marketing communications for new products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
Grow product adoption and usage rates by supporting market facing programs and effective product launches.