דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We are launching a new AI-first product built for frequent business travelers, and were looking for a Senior Product Marketing Manager to own how we position, articulate, and amplify this innovation to the world.
In this role, youll be responsible for messaging, value propositions, content creation, internal enablement, and competitive analysis working across teams to craft a compelling and cohesive story. You'll also be hands-on writing marketing creatives, including ad copy, video scripts, and landing page content that resonates with our audience.
This is a critical role where strategic thinking, copywriting excellence, and cross-functional leadership come together.
What Youll Do:
Develop and own the core messaging, positioning, and value propositions for our new product.
Write ad copy, video scripts, landing page content, and other creatives to drive awareness and engagement.
Build and manage internal enablement materials to support go-to-market teams.
Conduct competitive research and market analysis to inform positioning and strategy.
Partner closely with Product, Growth, and Design teams to ensure a consistent user journey from messaging through experience.
Create customer-facing content (e.g., case studies, one-pagers, email campaigns) aligned to product goals.
Engage directly with beta users to gather insights and continuously refine messaging.
Help shape long-term marketing and brand strategy in collaboration with leadership.

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

we are seeking a Product Marketing Manager for the companys strategic Supply Chain solutions.
As a PMM, you will own the end-to-end go-to-market process. You will be responsible for translating market needs and technical product capabilities into value proposition, product messaging and narratives that drive product usage, new business opportunities, and strengthen our brand. You will be juggling multiple projects with multi-function teams across the company to drive business results at a fast pace.
Your role:
Develop a deep understanding of industry needs, target audiences, and the competitive landscape
Create and own the product messaging and value proposition for different personas
Cross-manage all product marketing processes and product launches across different departments
Work closely with the Product, Sales, and Customer Success teams
Work closely with the overall Marketing team to create marketing content and digital assets that clearly and effectively communicate our value proposition, benefits, and features for customers, including: webinars, blog posts, social media content, use cases, datasheets, whitepapers, articles, webinars, etc
Customer obsessed participate in customers conversations to better understand their needs and use cases

FinTech startup that provides the worlds leading 360 financial solution for small businesses.
platform enables every small business to:
Accept payments online & in person.
Pay vendors easily and automatically.
Access real time funding & Credit as needed.
Access full invoicing and bookkeeping solution.
Use multiple pre-integrated 3rd party services.
Were targeting one of the largest markets in the world. Small businesses represent 99% of the worlds businesses and 60% of the global GDP and yet, they are the most overlooked and underserved segment in the economy. leveling the playing field and helps these entrepreneurs succeed by taking all the hassle and headache off their plate and giving them the tools to focus on their core activity. We believe you should Let The Baker Bake!
Whats unique about?
Weve entered our rapid growth and expansion stage and are planned to grow from 50 to 200+ employees over the next year. This is your opportunity to join a rapidly growing company, have an immediate impact on the product and the companys evolution.
We are currently processing billions in volume for 80,000+ businesses and were just getting started. If you are talented, humble and ambitious now is the best time to join a rapidly scaling rocket ship where you can make an impact and be a significant part of our journey.

About the Opportunity:
looking for a talented Head of Marketing. As the Head of Marketing at , you will lead and drive all marketing initiatives, playing a pivotal role in shaping the companys brand identity, market positioning, and growth strategies. You will oversee a talented team of marketers and collaborate closely with cross-functional departments to develop and execute innovative marketing campaigns that resonate with our target audience and drive measurable results.

What youll be doing:
Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
Utilize market research and data analysis to identify market trends, consumer insights, and competitive opportunities.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
Manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing KPIs.
Collaborate with product development, sales, and other departments to ensure alignment and integration of marketing efforts across the organization.
Monitor and report on marketing performance metrics, using insights to refine strategies and tactics for continuous improvement.
Lead the companys digital marketing and customer acquisition.
Responsible for the companys products demand generation.

Own and execute a data-driven growth marketing strategy across performance marketing, CRM, and brand initiatives.
Analyze and optimize the customer funnel, identifying friction points and improving conversion rates across digital assets.
Lead cross-functional marketing campaigns, spanning paid media, social, email, and app marketing, while optimizing for maximum ROI.
Manage strategic partnerships and media channels, ensuring an impactful presence across paid, owned, and earned platforms.
Champion product marketing initiatives, collaborating with product teams to enhance user experience, launch new features, and drive adoption.
Be hands-on with marketing tools, analytics platforms, and automation systems, implementing optimizations and insights in real-time.
Quickly learn and adapt to new technologies, products, and systems, ensuring efficient execution of marketing strategies.
Build and mentor a top-performing marketing team, fostering collaboration between marketing, data, and product functions.
Define and track key performance indicators (KPIs), using analytics to refine marketing strategies and drive continuous improvement.
Ensure alignment between global and local marketing efforts, tailoring campaigns to maximize local market success.

The SASE PMM will focus on positioning, messaging, and go-to-market strategies for SASE products. This role will ensure alignment with overall company objectives.

Key Responsibilities
Develop product messaging that resonates with target audiences.
Create compelling content such as solution briefs, blog posts, whitepapers, case studies, and webinars.
Collaborate with sales and sales engineering teams to create enablement material.
Conduct market research to refine product positioning and differentiation.
Launch new products and manage lifecycle marketing campaigns.
Collaborate with demand generation teams to support their initiatives.
Act as the bridge between product, sales, marketing, and customer success teams to ensure alignment and consistent messaging across all channels.

Required Product Marketing Manager - TLV
About the Role:
There are many types of PMMs. The PMM will be in charge of crafting our narrative, working closely with Product to transform our story and main strengths into concise marketing messages, and collaborating with both the Sales and Customer Success teams to make sure our benefits and selling points shine throughout the entire customer journey.
Youre a great fit if you are:
Creative, meticulous, data-oriented, a great communicator and writer, and a fast learner with an affinity for both marketing and product.
What youll do:
Fine-tune our narrative and core messaging
Collaborate with Product to ensure product value, vision, and benefits are reflected in our marketing materials
Collaborate with Sales and Customer Success teams to ensure a smooth creation of sales collateral, battle cards, and pitch decks that highlight our core value proposition to potential customers across different verticals
Run competitive analysis and be on top of our competitive landscape
Own and manage customer & lead communications via newsletters and engagement programs
This is a full-time position, from our offices in Tel Aviv.

We are seeking a highly motivated Global Campaign Manager to lead the development and execution of integrated global marketing campaigns that generate demand and support our revenue goals. In this role, you will shape marketing strategies that resonate globally and help drive Check Points continued market leadership in cybersecurity.

If you are passionate about driving revenue through strategic and impactful marketing campaigns, and thrive in a dynamic, collaborative environmentthis is your opportunity to make a significant impact.



Key Responsibilities
Develop integrated global campaigns to drive demand generation across targeted audiences maximizing the generation of sales opportunities delivered against the budget we have
Work with the messaging house coming from product marketing to architect the paid media campaigns along the customer decision journey, including their messaging sequences, target audiences, and expected outcomes at each stage
Select, leverage, and orchestrate the entire marketing toolkit paid media, owned and earned media, thought leadership, and all forms of content
Put together a comprehensive annual and quarterly campaign plan, monitor its execution, and tweak and optimize in-flight to maximize results
Plan, optimize, and monitor the execution of the campaign budget across all geographies and customer segments
Ensure campaign plans are detailed and comprehensive, and cover all elements required for effective and efficient execution
Communicate the plan effectively across a wide set of stakeholders, across the companys marketing and sales organization, and get excitement and buy-in
Work closely with our product marketers to understand the release schedule, and communicate need for content based on demands from the field
Work closely with our agile marketing/ sprint masters to plan the quarterly sprints needed for the smooth execution of the campaign
Stay on top of the latest and greatest cross-industry best practice in campaign management, and help ensure campaigns are on the cutting edge

We are looking for a Solutions Marketing Manager.
As a Solutions Marketing manager, you have excellent interpersonal, written and verbal communication skills as well as presentation and process facilitation skills. You have the ability to work across-organizational lines and with executive level leaders. As a highly collaborative team member, you will report into marketing but be expected to work in unison with product line leaders and executives.
You are responsible for understanding global payments technology and translating these capabilities into actionable solutions. You will develop messaging, collateral and sales tools that explain how the techstack can solve customer problems and will ultimately help our global sales teams win deals.
You have experience building, executing and measuring the success of product launch plans - including involving key stakeholders to ensure that each launch is a success. You thrive in a fast paced environment and excel at driving new efforts from ideation to execution with meaningful measurements.

Responsibilities

Ability to translate the overarching business unit GTM strategy into an actionable marketing plan.
Ownership of the entire solution marketing launch process:
Understand ideal customer profiles and buyer personas.
Develop product positioning informed by customer insights, product differentiators and competitive advantages.
Deliver sales tools and sales training to the global sales team.
Write marketable content such as thought leadership, industry insights and website content.
Develop and execute on internal and external communication plans.
Manage cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key market demand initiatives.
Establish and maintain strong partnerships across sales, marketing, strategy and product to deliver best in class messaging, content and training.
Report on project plan impact and results, recommend and help build new initiatives and programs to generate new and repeat business opportunities.

Deeply understand the product and all of its use cases and nuances so that you are an expert.
Work closely with Riversides Product Team to learn about new features and prepare help content on it, including writing and updating feature overview pages, how-to articles, and FAQs.
Write and edit content for the customer-facing Help Center and the Internal Knowledge Base that is accurate, consistent, and meets our content guidelines and quality standards.
Design the Help Center and maintain its organization and layout.
Create images, graphics, GIFs, tables, and charts to enhance articles.
Collaborate across departments to gather information and gain a deep understanding of technical concepts, products, and processes.
Work alongside the Support Team and Customer Success Team to understand gaps in user knowledge and areas of product confusion to define content that is needed.
Review product designs, specs, and utilize staging environments to understand a feature and document it.
Make data-driven decisions to improve content by measuring the effectiveness of content and identifying knowledge gaps.
Continuously update and improve documentation.
Track and monitor changes in the product.
Serve as the knowledge expert internally at the company, especially to our Go to Market team, answering product related questions on our internal channels.
Use tools like Figma, Zendesk, Canva, and Jira.