דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We are looking for a Product Marketing Manager.
Reporting into product and sitting at the intersection of marketing and product, the ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer and market needs and leveraging them to implement strategies that drive user adoption and engagement. The ideal candidate comes from a background in EdTech and/or SaaS.
An important and highly-visible member of the team, this is an excellent opportunity for someone to drive real, immediate impact. This is a hybrid role based out of Tel Aviv and reports to our VP of Product.
Responsibilities:
Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
Establish key product positioning, messaging, and competitive differentiation across our full product portfolio that captures the why for each segment
In conjunction w. Product, regularly conduct market research, competitive research, and customer research, using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
Implement robust GTM strategies, focusing on consumers, SMBs, and enterprise customers. The focus will be on driving revenue, expanding market share, and communicating about product releases,
Collaborate closely with the US based-marketing, customer success and sales team to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutions
Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
Work alongside Product team to create copy within our products
Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.

We are seeking a strategic and customer-focused Senior Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging for +commercial products - encompassing all the ways our customers pay, get paid, and manage their business finances.

This role is critical in shaping how we communicate the value of financial solutions, ensuring clear differentiation, and driving adoption and revenue growth. Youll work closely with product and GTM teams to develop compelling messaging, enable sales and marketing teams, and optimize adoption across key customer segments.

Reporting to the Director of Product Marketing, this role requires a blend of strategic positioning, executional excellence, and customer-centric thinking to ensure that solutions resonate with businesses worldwide.

What youll be spending your time on

Product Positioning & Messaging

Develop compelling positioning and messaging frameworks for core commercial products, ensuring clear differentiation and value communication.
Align messaging across all touchpoints, including sales materials, website content, campaigns, and customer communications.
Drive competitive intelligence efforts to understand the landscape, positioning products effectively against alternatives.
Go-to-Market Strategy & Execution

Build and execute go-to-market strategies for new product launches and enhancements, ensuring strong adoption and engagement.
Partner with regional and GTM teams to localize strategies and ensure effective rollout across global markets.
Work with customer success and retention teams to support lifecycle marketing efforts, increasing engagement and long-term adoption.
Customer & Market Insights

Collaborate with the research team to analyze customer insights, competitive landscape, and brand positioning.
Translate research findings into actionable recommendations that improve product adoption and GTM effectiveness.
Sales & GTM Enablement

Develop product marketing materials, including product one-pagers, playbooks, and GTM toolkits to support sales, marketing, and regional teams.
Ensure sales and GTM teams are equipped with clear messaging, proof points, and compelling narratives that highlight value.

The Product Marketing Manager (PMM) works closely with cross-functional teams to ensure that products are successfully positioned, marketed, and adopted in the market. This role requires a unique blend of technical expertise, business acumen and strong stakeholder management skills. It involves collaborating with product, sales, and marketing teams to develop strategies that align with customer needs, industry trends, and business objectives. Key Responsibilities Refining Product Positioning & Messaging: Work with marketing teams to shape compelling messaging that highlights the products value proposition and differentiation. Supporting Go-to-Market (GTM) and Product Strategy : Contribute to the planning and execution of GTM and Product strategies by working with product, marketing and sales teams to ensure smooth product launches and sustained market engagement. Conducting Market & Competitive Analysis: Collaborate in collecting and analyzing insights on customer needs, emerging industry trends, and competitor positioning to guide and enhance marketing initiatives and product development strategies. Enabling Sales Teams: Develop sales enablement materials, training sessions, and resources in collaboration with sales and marketing teams to support effective product positioning. Facilitating Cross-functional Alignment: Work alongside product managers, sales, and marketing teams to ensure consistency in messaging, strategy, and execution. Tracking Performance & Optimization: Support the monitoring of key performance indicators (KPIs) such as product adoption, revenue impact, and customer satisfaction, using insights to refine marketing strategies.

we are looking for an experienced Director of Product Marketing to articulate the value of our company to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
Responsibilities:
Develop messaging and positioning that differentiates our company and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of our companys products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Required Product Marketing Manager
Who We Are
We make compliance fun! Ok, it might take a sorcerer to do that, but were pretty close.
We are a post-Series B RegTech startup, trusted by some of the worlds largest financial institutions. As a pioneer in AI-driven compliance and risk management solutions, we are dedicated to ensuring regulatory adherence and safeguarding financial institutions against emerging risks. Our comprehensive end-to-end platform provides unmatched data control, security, and efficiency in digital communications governance and archiving, redefining how financial services and other highly regulated industries mitigate risk and uncover actionable insights.
Were a team of 160 globally, with headquarters in Ramat Gan, committed to doing good in the world by protecting market integrity and safeguarding peoples financial assets.
What Will You Be Doing?
As our Product Marketing Manager, you will serve as a crucial link between Marketing, Product, Sales, Data Science, and Customer Success teams. Your role will be to create compelling product positioning and messaging, impactful tools, and lead go-to-market strategies for one of our core portfolio products.
Responsibilities:
Develop and execute product positioning, messaging, and differentiation strategies.
Conduct competitive research and market analysis to identify trends, threats, and opportunities and provide guidance with objection-handling frameworks
Create high-impact sales enablement materials to support the target personas across the sales lifecycle.
Develop and own go-to-market strategies for product launches across multiple channels.
Collaborate with cross-functional teams to ensure alignment and exceptional execution.
Produce industry-focused thought leadership content.
Engage with analysts to position us as a market leader and leverage customer insights to improve messaging.
What Success Looks Like:
Development and adoption of comprehensive toolkits for focus product.
Successful execution of product launches with measurable impact.
Contribution to establishing us as the go-to solution for financial compliance solutions.
Impact in establishing us as a differentiated market leader in financial compliance solutions.
Empowering stakeholders with the tools and messaging needed to succeed.

Were looking for a strategic, data-driven Product Marketing Manager to lead our companys positioning in the AI & Data ecosystem.
In this role, you'll be responsible for:
Owning the positioning & messaging for AI data solutions
Developing GTM strategies for AI-focused products and customers
Working with sales & customer success to ensure adoption and revenue growth
Defining competitor differentiation to beat AI-specific data vendors and infrastructure providers
Responsibilities
Position our company as the Go-To Data Provider for AI Companies:
Own messaging & positioning for AI model training, AI agents, and real-time inference.
Craft compelling value propositions and market education to differentiate BD in AI training, inference, and web-scale data access.
Ensure AI messaging aligns with our proxy & data business for a seamless brand experience.
Build & Execute GTM:
Develop AI-specific GTM playbooks, aligning with Sales, Growth, and Partnerships.
Refine messaging, train sales teams, and ensure AI prospects understand our product value.
Define launch strategies for new AI products (e.g., training datasets, AI-ready web scraping APIs, data pipelines).
Create landing pages, sales enablement materials, case studies, and pitch decks for AI buyers.
Understand Customers & Competitive Landscape:
Conduct market research and customer interviews to refine AI buyer personas.
Identify AI customer pain points & decision-making processes to optimize messaging and conversion.
Track AI competitors to refine our positioning and create differentiation.
Define why AI companies should choose BD over in-house data collection, open datasets, or competitors.
Collaborate Across Teams:
Work with Product, Sales, and Growth Teams to optimize AI-focused solutions, sales enablement, and demand generation.

The SASE PMM will focus on positioning, messaging, and go-to-market strategies for SASE products. This role will ensure alignment with overall company objectives.

Key Responsibilities
Develop product messaging that resonates with target audiences.
Create compelling content such as solution briefs, blog posts, whitepapers, case studies, and webinars.
Collaborate with sales and sales engineering teams to create enablement material.
Conduct market research to refine product positioning and differentiation.
Launch new products and manage lifecycle marketing campaigns.
Collaborate with demand generation teams to support their initiatives.
Act as the bridge between product, sales, marketing, and customer success teams to ensure alignment and consistent messaging across all channels.

we are seeking a Product Marketing Manager for the companys strategic Supply Chain solutions.
As a PMM, you will own the end-to-end go-to-market process. You will be responsible for translating market needs and technical product capabilities into value proposition, product messaging and narratives that drive product usage, new business opportunities, and strengthen our brand. You will be juggling multiple projects with multi-function teams across the company to drive business results at a fast pace.
Your role:
Develop a deep understanding of industry needs, target audiences, and the competitive landscape
Create and own the product messaging and value proposition for different personas
Cross-manage all product marketing processes and product launches across different departments
Work closely with the Product, Sales, and Customer Success teams
Work closely with the overall Marketing team to create marketing content and digital assets that clearly and effectively communicate our value proposition, benefits, and features for customers, including: webinars, blog posts, social media content, use cases, datasheets, whitepapers, articles, webinars, etc
Customer obsessed participate in customers conversations to better understand their needs and use cases

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

we are seeking a Product Marketing Manager to lead the go-to-market and growth strategy for key seller programs our subscription-based offerings that drive talent success and platform revenue. This is a high-impact, cross-functional role for a strategic thinker and doer who is passionate about driving measurable growth through activation, engagement, and retention.
As a PMM in this domain, youll optimize and scale existing programs by launching new features, refining positioning, and executing lifecycle strategies that enhance product adoption and increase customer value. Youll work at the intersection of product, data, marketing, and operations to ensure our talent get the most value from their subscriptions.
What am I going to do?
Own and execute go-to-market strategies for seller subscription programs and new feature launches from research and messaging to enablement and campaign delivery
Design and execute full-funnel marketing strategies to improve seller activation, reduce churn, and increase program stickiness through onboarding flows, education, and habit-forming product experiences
Develop & execute lifecycle communications across multiple channels that target each stage of the user journey
Craft compelling, segmented, data-backed value props & messaging frameworks tailored to diverse seller personas and business types
Drive impact with data by define success metrics, test hypotheses, and work closely with analytics to optimize performance
Collaborate daily with product, design, content, BI, business owners, and operations to ensure alignment and execution
Be the voice of users; synthesize feedback from research, market insights, and product usage data to influence product development and optimize the user experience
Work hands-on with marketing tools and analytics platforms to implement, track, and refine strategies in real-time.