דרושים » אינטרנט ודיגיטל » Senior Product Marketing Manager

Required VP Product Marketing & Customer Education
This is a transformative leadership role reporting directly to the CMO. Youll lead a high-performing team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. Youll bring together strategy and execution, uniting internal stakeholders around a cohesive narrative and enabling our teams to speak with one voice across every touchpoint.
Were looking for a proven leader who is both highly strategic and hands-onsomeone who can set a vision, inspire a team, and also roll up their sleeves to dive into messaging, launches, and customer engagement.
What You'll Do:
Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
Craft Messaging That Resonates: Own and evolve our messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industriesfrom CMOs and strategy leaders to analysts and performance marketers.
Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.
Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpointfrom sales decks to website copy.
Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how we are viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.
Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for us. Represent the voice of the company and help bring our vision to life externally.

Were looking for a standout Content Lead Product Marketing to join our Communications & Content team. This role is pivotal in shaping how our products are experienced and embracedby both travelers and partners.
Youll be responsible for creating compelling content that drives adoption and engagement of new features in our award-winning app and travel advisor portal. Youll also develop high-performing ad copy and creative assets that attract, convert, and retain users.
This role reports directly to the VP of Communications & Brand and is ideal for someone who blends sharp writing with strategic thinking, follows cultural and industry trends, and thrives in a fast-moving, collaborative environment.
If you live and breathe travel, love tech, and want to make a real impactthis one's for you.
Responsibilities
Craft high-performing, world-class copy for paid ads (both static and video), landing pages and paid partnerships.
Write persuasive and engaging email campaigns that drive purchases, product usage/adoption and retention (UI/UX).
Develop creative and memorable static ads and video ad scripts for campaigns, product launches, brand and customer testimonials.
Collaborate with cross-functional teams designers, PMs, campaign managers, and growth marketers, and more to ensure messaging aligns with creative and performance goals.
Come up with out-of-the-box marketing plays and creatives in pursuit of performance/ business goals.
Contribute to A/B testing strategies by generating variations of headlines, CTAs, and messaging.
Craft SEO-driven content and content for PPC campaigns to drive traffic and purchases.
Be the go-to reviewing partner advertorial/ad content that promotes us.

Required Senior Product Manager
About the Role:
In this position, youll play a critical part in advancing our mission! Here's your chance to:
Lead the strategy, discovery, and delivery of impactful products that solve real customer problems and drive measurable business outcomes. In this role, youll work at the intersection of customer insights, market analysis, and cross-functional collaboration to create innovative solutions that improve emergency response systems.
This position goes beyond execution. Youll focus on identifying opportunities, validating hypotheses, and delivering products that balance customer value, business goals, and technical feasibility. Youll be an integral part of our mission to transform how emergencies are handled.
Heres What Youll Be Doing:
Define Strategy: Develop and own the product vision and roadmap pertaining to the area of responsibility, ensuring alignment with our overall mission and strategy, market trends, and business objectives.
Customer Discovery: Engage directly with customers, end users, and stakeholders to uncover unmet needs, prioritize challenges, and shape solutions.
Market Research: Analyze market trends, competitive landscapes, and user data to identify opportunities and inform product strategy.
Collaborate Across Teams: Partner with design, engineering, marketing, customer success, and sales teams to ensure alignment, inspire innovation, and deliver high-impact solutions.
Deliver Outcomes: Prioritize measurable customer and business outcomes (e.g., user adoption, retention, satisfaction, and revenue growth) over simply delivering features.
Iterate & Optimize: Use data and customer feedback to refine products and ensure continuous improvement.
Advocate for Value: Ensure every product decision is guided by driving customer impact, while ensuring business viability and technical feasibility.
Find Product-Market Fit: Apply 0-to-1 product development skills to early-stage products, from initial discovery through go-to-market, with a focus on product-market fit and iterative validation.
Build New Businesses: Blend entrepreneurial thinking with product discipline, identifying strategic opportunities, engaging with users to uncover needs, and shaping the roadmap for scalable impact in a high-stakes environment.

we are seeking a Product Marketing Manager to lead the go-to-market and growth strategy for key seller programs our subscription-based offerings that drive talent success and platform revenue. This is a high-impact, cross-functional role for a strategic thinker and doer who is passionate about driving measurable growth through activation, engagement, and retention.
As a PMM in this domain, youll optimize and scale existing programs by launching new features, refining positioning, and executing lifecycle strategies that enhance product adoption and increase customer value. Youll work at the intersection of product, data, marketing, and operations to ensure our talent get the most value from their subscriptions.
What am I going to do?
Own and execute go-to-market strategies for seller subscription programs and new feature launches from research and messaging to enablement and campaign delivery
Design and execute full-funnel marketing strategies to improve seller activation, reduce churn, and increase program stickiness through onboarding flows, education, and habit-forming product experiences
Develop & execute lifecycle communications across multiple channels that target each stage of the user journey
Craft compelling, segmented, data-backed value props & messaging frameworks tailored to diverse seller personas and business types
Drive impact with data by define success metrics, test hypotheses, and work closely with analytics to optimize performance
Collaborate daily with product, design, content, BI, business owners, and operations to ensure alignment and execution
Be the voice of users; synthesize feedback from research, market insights, and product usage data to influence product development and optimize the user experience
Work hands-on with marketing tools and analytics platforms to implement, track, and refine strategies in real-time.

We are looking for a Sr. Product Manager - Application Observability.
As a Senior Product Manager in Application Observability, you will be responsible for the product providing runtime insights to development teams to troubleshoot, debug and optimize their cloud native applications. Application Observability is part of our Observability solution which provides a unified view across the full stack, from applications to infrastructure and user experience, all in context, with our AI, Davis, continuously analyzing billions of dependencies, providing precise root cause determination to eliminate alert storms from siloed tool sprawl and focus resources on proactive actions with the highest impact.
Youll be responsible for:
Drive the development and execution of the product roadmap and contribute to our near-term and long-term product strategy, targeting developers and DevOps engineers.
Conducting market research and competitive analysis to help determine product direction.
Discovering new product opportunities by combining customer feedback and analysis to identify areas where we can leverage our core technologies, strengths, and market leadership.
Understanding user problems and, working with our design team, developing user flows and wireframes to ensure our solution delivers the best user experience.
Driving pre-release activities to get early adopter customers and sales feedback to iterate on solutions.
Writing compelling product blog posts that wow the customer.
Partnering with product marketing to develop targeted messaging, define go-to-market strategies and tactics, and enable the sales team. Guide other customer facing stakeholders (support, solution engineers and customer success managers) in deploying and adopting new features.
Taking ownership for outcomes - working through the priorities and dispersed teams proactively, anticipating risks, and developing appropriate mitigation plans.
Meeting customers face to face as a product expert at events and user conferences.

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

we are seeking a Product Marketing Manager for the companys strategic Supply Chain solutions.
As a PMM, you will own the end-to-end go-to-market process. You will be responsible for translating market needs and technical product capabilities into value proposition, product messaging and narratives that drive product usage, new business opportunities, and strengthen our brand. You will be juggling multiple projects with multi-function teams across the company to drive business results at a fast pace.
Your role:
Develop a deep understanding of industry needs, target audiences, and the competitive landscape
Create and own the product messaging and value proposition for different personas
Cross-manage all product marketing processes and product launches across different departments
Work closely with the Product, Sales, and Customer Success teams
Work closely with the overall Marketing team to create marketing content and digital assets that clearly and effectively communicate our value proposition, benefits, and features for customers, including: webinars, blog posts, social media content, use cases, datasheets, whitepapers, articles, webinars, etc
Customer obsessed participate in customers conversations to better understand their needs and use cases

Required Product Marketing Manager - TLV
About the Role:
There are many types of PMMs. The PMM will be in charge of crafting our narrative, working closely with Product to transform our story and main strengths into concise marketing messages, and collaborating with both the Sales and Customer Success teams to make sure our benefits and selling points shine throughout the entire customer journey.
Youre a great fit if you are:
Creative, meticulous, data-oriented, a great communicator and writer, and a fast learner with an affinity for both marketing and product.
What youll do:
Fine-tune our narrative and core messaging
Collaborate with Product to ensure product value, vision, and benefits are reflected in our marketing materials
Collaborate with Sales and Customer Success teams to ensure a smooth creation of sales collateral, battle cards, and pitch decks that highlight our core value proposition to potential customers across different verticals
Run competitive analysis and be on top of our competitive landscape
Own and manage customer & lead communications via newsletters and engagement programs
This is a full-time position, from our offices in Tel Aviv.

We seek a strategic and detail-oriented Product Marketing Manager to join our dynamic, fast-growing team. In this role, youll take ownership of a wide range of product marketing initiativesfrom crafting in-app messaging and refining product microcopy to developing compelling collateral that drives engagement and understanding. You should have a knack for writing and an ability to translate complex, technical concepts into clear, persuasive, and jargon-free language. Success in this role requires strong cross-functional collaboration skills, especially with Product, Solutions Engineering, and customer-facing teams. Were looking for someone with a proactive mindset, a positive attitude, and the ability to independently manage multiple projects, meet deadlines, and drive results.
RESPONSIBILITIES:
Support new product launches by crafting clear customer-facing positioning and messaging that drives awareness, engagement, and education around new features.
Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos, that articulate product value and support adoption across key audiences.
Partner with Product to develop feature-specific microcopy that effectively communicates key components and enhances user understanding.
Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies.
Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption.
Collaborate cross-functionally to shape product communication based on customer feedback and market needs.
Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives.

As we continue to expand and evolve, were looking for a Senior Product Manager to join our growing team and help shape the future of trust and security in the decentralized world.
Role Overview -
Were looking for a Product Manager with hands-on experience in Web3 and Blockchain technologies.As a Senior Product Manager, you will be responsible for leading the development of core product features that enhance our on-chain security solutions. You will own the product lifecycle from vision to execution, ensuring the product aligns with our overall strategy and delivers value to our customers. Youll work closely with R&D, go-to-market teams, and customers, bringing together technical expertise, market insight, and leadership skills to deliver innovative solutions that meet the needs of the rapidly evolving blockchain space.
Key Responsibilities -
Own the Product Vision and Roadmap: Define and execute the product strategy in the Web3 space, aligning it with our vision, roadmap, and broader strategic goals in collaboration with leadership and cross-functional teams.
End-to-End Feature Ownership: Lead the ideation, development, and launch of key product features, ensuring they are delivered on time and exceed customer expectations. Cross-Functional Collaboration: Work closely with R&D, engineering, and go-to-market teams to ensure seamless execution of product initiatives, managing trade-offs between customer needs and technical constraints.
Customer Focus: Build and maintain strong relationships with customers to deeply understand their pain points, use cases, and security needs. Leverage this understanding to inform product decisions and prioritize features that deliver the most value.
Data-Driven Decision Making: Analyze market trends, customer feedback, and competitive intelligence to make informed product decisions and identify new opportunities for innovation.
Drive Consensus and Communication: Serve as the primary point of contact between stakeholders, facilitating clear and effective communication across teams, including R&D, marketing, sales, and support.
Execution and Delivery: Prioritize rigorously to ensure the timely delivery of product initiatives, working closely with engineering teams to track progress, manage risks, and communicate updates to stakeholders.
Thought Leadership: Stay ahead of industry trends, blockchain technologies, and security challenges, positioning us as a leader in Web3 trust and security.