We are seeking an experienced and strategic Director of Customer Marketing to join our team on a maternity leave cover basis.
In this role, you will lead and inspire a high-performing team responsible for cultivating customer engagement and cross-functional influence through advocacy, education, and community. You will guide the team through a period of transition and restructure, ensuring continued excellence and alignment with broader company goals.
Leadership & Team Management
Lead and mentor a high-performing Customer Marketing team through a critical phase of transition.
Ensure continuity of strategy and execution during the maternity leave period.
Inspire a culture of excellence, collaboration, and accountability within the team.
Customer Engagement & Advocacy
Oversee and evolve customer advocacy programs, including reference management, case studies, reviews, and awards.
Strengthen and grow the customer community platform to drive deeper engagement, product adoption, and brand affinity.
Develop and manage customer lifecycle campaigns that highlight success stories and encourage product evangelism.
Education & Adoption
Drive the development and promotion of customer education, learning paths, and certification programs that empower users and increase product proficiency.
Collaborate with Enablement and Customer Success teams to deliver impactful content and training.
Cross-Functional Collaboration
Build strong partnerships with Customer Success, Sales, Product, and Services teams to align on shared goals, surface customer insights, and maximize impact.
Collaborate with Product Marketing on go-to-market plans for new features, customer communication strategies, and voice-of-the-customer initiatives.
Strategic Planning & Performance
Define and track key performance indicators for customer marketing efforts, ensuring measurable impact on pipeline influence, retention, and adoption.
Partner with Marketing Operations and Analytics to report on program performance and drive continuous improvement.
Collaborate with marketing leadership on annual planning and budgeting for 2026.
Requirements: This role requires a proven track record in B2B SaaS marketing, a passion for customer-centric strategies, and strong cross-functional collaboration with Customer Success, Sales, Product, and Services teams. You will be instrumental in driving pipeline influence, retention, adoption, and scaled customer success strategies through innovative marketing programs.
8-10 years of progressive experience in B2B SaaS marketing, with a deep understanding of customer engagement strategies.
57 years of leadership experience with a demonstrated ability to lead teams through change and growth.
Proven success evolving customer adoption, advocacy, community engagement, and education/certification programs at a company scales
Exceptional cross-functional collaboration and stakeholder management skills.
Strong strategic thinking paired with excellent executional capabilities.
Excellent written and verbal communication skills.
Experience with customer engagement platforms (e.g. Gainsight, UserEvidence) is a plus.
This position is open to all candidates.