דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager (Maternity Leave)

we are looking for an experienced Product Marketing Manager (PMM) with passion to simplify complex technical concepts into customer-centric narratives.

In this role, you will own the product marketing strategy, positioning, messaging, and sales enablement for our products. You will work cross-functionally with product management, sales, customer success, and the broader marketing team to drive awareness, adoption, and engagement.



Key Responsibilities

Product marketing strategic planning and positioning
Develop and Execute Product Marketing Strategy - Create a comprehensive product marketing strategy plan aligned with company objectives.
Messaging & Positioning
Craft clear, compelling messaging and differentiated positioning that communicates the value of our products to key customer segments.
Sales Enablement
Create collateral, presentations, battle cards, and training materials to support the sales team and improve win rates.
Customer & Market Insights
Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing initiatives.
Content Development
Collaborate with content and demand generation teams to create case studies, blog posts, whitepapers, and videos that drive engagement and lead generation
Product Adoption & Retention:
Partner with customer success and product teams to improve onboarding flows, in-product messaging, and usage metrics through lifecycle marketing
Analysts relationships - Build and maintain analysts relationships
Performance Measurement - Track product marketing-influenced pipeline to ensure contribution to overall pipeline growth

Required VP Product Marketing & Customer Education
This is a transformative leadership role reporting directly to the CMO. Youll lead a high-performing team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. Youll bring together strategy and execution, uniting internal stakeholders around a cohesive narrative and enabling our teams to speak with one voice across every touchpoint.
Were looking for a proven leader who is both highly strategic and hands-onsomeone who can set a vision, inspire a team, and also roll up their sleeves to dive into messaging, launches, and customer engagement.
What You'll Do:
Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
Craft Messaging That Resonates: Own and evolve our messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industriesfrom CMOs and strategy leaders to analysts and performance marketers.
Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.
Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpointfrom sales decks to website copy.
Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how we are viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.
Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for us. Represent the voice of the company and help bring our vision to life externally.

Were looking for a strategic and hands-on Product Marketing Manager to drive go-to-market strategy, craft compelling messaging, and fuel pipeline generation across channels. Youll play a critical role in shaping how our technology is understood and adopted by enterprise retailers, and directly support sales enablement in a lean, high-impact team.
A day in the life:
Develop clear, differentiated messaging and positioning based on customer pain points, market research, and product capabilities.
Own and execute go-to-market strategies for product launches and feature releases.
Create and maintain sales enablement materials pitch decks, battle cards, one-pagers, objection handling, demo tools etc.
Drive marketing efforts that impact customer acquisition, product adoption, and overall business performance.
Partner closely with sales to understand deal cycles and craft content that supports conversion.
Partner closely with Product to understand the Product capabilities, roadmap, and new features
Collaborate cross-functionally to ensure our messaging aligns with product capabilities and business goals.
Build and maintain competitive intelligence assets.
Conduct customer and market research to inform messaging and campaigns.
Track performance of messaging and content in-market and iterate based on feedback.

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as the voice of our company by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

Were looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. Youll own the full product marketing lifecyclefrom market and competitive intel to content creation, analyst briefings, and sales enablement. Were not looking for a task-takerwere looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecuritywe want to hear from you.
Responsibilities
What Youll Do:
Content Creation and SEO:
Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to our messaging
Leverage AI tools (responsibly) to scale content production and speed time to market
Create content mapped to key stages of the funneltop-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
Take full ownership of content development, review, and delivery

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

We seek a strategic and detail-oriented Product Marketing Manager to join our dynamic, fast-growing team. In this role, youll take ownership of a wide range of product marketing initiativesfrom crafting in-app messaging and refining product microcopy to developing compelling collateral that drives engagement and understanding. You should have a knack for writing and an ability to translate complex, technical concepts into clear, persuasive, and jargon-free language. Success in this role requires strong cross-functional collaboration skills, especially with Product, Solutions Engineering, and customer-facing teams. Were looking for someone with a proactive mindset, a positive attitude, and the ability to independently manage multiple projects, meet deadlines, and drive results.
RESPONSIBILITIES:
Support new product launches by crafting clear customer-facing positioning and messaging that drives awareness, engagement, and education around new features.
Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos, that articulate product value and support adoption across key audiences.
Partner with Product to develop feature-specific microcopy that effectively communicates key components and enhances user understanding.
Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies.
Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption.
Collaborate cross-functionally to shape product communication based on customer feedback and market needs.
Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives.

You are a person of words, client value and collaboration. You are able to quickly understand technological concepts, continuously seek to communicate value to customers, and eat brilliant slide presentations for breakfast. You are hands-on, highly intelligent, have strong business acumen, and love to deliver A-Z.

What You'll Do:

Develop and lead go-to-market strategies for new and existing products, develop messaging, framing, and packaging for the product, segment audiences, craft value propositions and outreach messaging.
Transform new product releases and features into communicative materials for internal and external impact. Collaborate on planning and execution of new product launches.
Craft compelling and differentiated product positioning. Create marketing collateral, including product guides, blog posts, one pagers and sales materials. Craft brilliant sales decks, lead RFPs, and feedback microcopy with a focus on effective storytelling.
Conduct internal and external product training, walkthroughs, and produce FAQs, demos, and videos with strong presentation skills.
Collaborate closely with product management, sales, customer success and marketing to develop and execute cohesive product messaging in the market, keep the market informed on our newest (and existing) offerings, and find ways to encourage usage of our products and features.

For many of us theres that one podcast we never miss, and video content is part of our daily routine, whether its professional or personal. But how many of us truly understand the effort that goes on behind the scenes? Here at our company, we know it well. Thats exactly why we built an AI-powered platform that helps content creators, podcasters, marketeers, and more at major brands like Netflix, Disney, Google, and Microsoft to create high-quality content with ease.
our companys technology streamlines the entire content creation process, turning ideas into professional-grade content with the highest production standards, without requiring expensive equipment or external services. The secret? AI-driven tools that replace traditional production roles like editing, directing, and design, automating the entire process at the click of a button.
About the Marketing team
At our company, Marketing is all about getting the right message to the right people. We create campaigns that grab attention, tell great stories, and drive real growthwhether its for SMBs, mid-market, or enterprise customers. We work closely with other teams to make sure our brand stands out and our product reaches the people who need it most. If you love mixing creativity with strategy and making an impact, youll fit right in.
On your day to day
In this role, you'll shape our company's marketing strategy by conducting market and audience research, refining messaging, and identifying new revenue opportunities. Youll work closely with product teams to position features effectively, collaborate with demand generation and creative teams on campaigns, and ensure Sales, CSM, and Support have the insights they need. Your work will directly influence how we reach, engage, and grow our audience.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.