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AI Transformation - Senior Manager Reports To: COO Dotted line to: CEO
Position Summary We are seeking an experienced and business-oriented senior manager of AI Transformation to lead the adoption and implementation of Artificial Intelligence (AI) solutions across the company. This role will identify, prioritize, and deliver AI initiatives that improve productivity, operational efficiency, decision-making, Customer Experience, and business performance.
Key Responsibilities Develop and maintain the company's AI transformation strategy and roadmap. Identify and prioritize AI opportunities across non-R&D functions. Lead a portfolio of AI implementation projects. Evaluate AI platforms, tools, and vendors. Drive organizational change, training, and adoption. Define KPIs and measure business impact and ROI. A.I Budget accountability - CAPEX and OPEX
Reports to:
COO

We are looking for a Senior Demand Generation Manager (B2B) to join our Digital Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.
You will lead performance marketing across multiple channels, working closely with RevOps, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise clients.
If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.
Responsibilities:
Own the B2B demand generation strategy and quarterly planning, aligned to revenue targets and ICP priorities.
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, email nurture, and ABM programs.
Own end-to-end funnel performance, from first touch to pipeline, with a focus on conversion rates, lead quality, and revenue impact.
Partner closely with RevOps to define and improve MQL/SQL criteria, SLAs, and lead routing processes.
Own campaign measurement and reporting, including dashboards, tracking, and attribution, and generate actionable insights to improve performance.
Run a structured testing program across creative, targeting, landing pages, and nurture journeys.
Collaborate with Marketing, Product Marketing, Design, and Sales to develop high-performing ads, landing pages, and lifecycle content.
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

Were looking for a Marketing Operations Manager to support and optimize our marketing automation ecosystem (HubSpot), segmentation, reporting, and website infrastructure (WordPress).
This role plays a key part in enabling scalable marketing operations by connecting strategy, technology, and execution across teams. You will own and optimize newsletter programs, campaigns, and nurture flows to drive customer engagement and business impact.
You will also manage and improve our website experience, support lead generation processes, optimize data flows, and collaborate closely with cross-functional teams across our company.
Responsibilities:
Own the execution and optimization of newsletter programs as a core marketing channel.
Manage and optimize marketing automation platforms (e.g., HubSpot) to support scalable campaign execution.
Build and support lifecycle marketing initiatives, including campaigns, newsletters, and nurture programs.
Ensure seamless lead flow across systems, from capture through to handoff to sales.
Set up and maintain lead capture integrations across multiple channels, including website (WordPress) .
Manage and optimize WordPress pages, forms, and integrations to support marketing initiatives and lead generation.
Support and execute data enrichment strategies using internal and external sources.
Maintain high standards of data accuracy, consistency, and scalable system structures.
Build and maintain reporting dashboards to measure performance and generate actionable insights.
Collaborate cross-functionally to translate business needs into effective marketing operations solutions.
Identify opportunities to leverage AI and automation to improve efficiency and performance.

We are seeking a Director of Analytics to lead analytics-driven growth initiatives across our business. This role is highly strategic and hands-on, combining customer-facing leadership, business optimization, and advanced analytics.
The Director of Analytics will partner closely with Customer Success Managers (CSMs), Sales Leaders, the CRO and the leadership team to drive revenue growth, customer acquisition, as well as performance optimization across pre-sales and post-sales.
This role requires an exceptional communicator with strong business acumen, deep analytical capabilities, and proven experience leading high-performing analytics teams in a complex data environment.
Responsibilities:
Lead analytics-driven growth initiatives focused on customer acquisition, expansion, and monetization.
Partner closely with the CRO, Sales leadership, and Customer Success Managers to identify growth levers, support customers analytics requests, and optimize revenue and Conversion rates performance.
Manage and develop a high-performing analytics team, setting clear expectations for analytical rigor, problem definition, and insight storytelling
Coach and mentor analysts with a strong focus on business impact and customer-facing insight delivery
Act as a customer-facing analytics leader, participating in QBRs, executive reviews, and strategic customer conversations
Own the customer and sales data domain, including metric definitions, data consistency, and integrity
Proactively identify, troubleshoot, and resolve data quality and data reliability issues in partnership with BI, R&D, and Product
Work closely with Product and R&D teams to influence roadmap decisions through data and customer insights
Define KPIs, dashboards, and measurement frameworks that align analytics output with business outcomes
Independently initiate and lead cross-functional analytics projects from concept through delivery and impact measurement
Support pre-sales processes with analytics, including customer insights, benchmarking, ROI and value modeling, and data-backed sales narratives.
Support post-sales processes with analytics, including customer monitoring, proposition suggestion and optimization analysis.

We are looking for a strategic and creative Content Marketing Director to lead our global content strategy and execution. This role will be responsible for developing high-impact content programs and driving engagement across multiple channels and audiences.
The ideal candidate is both a strategic storyteller and an operational leader, with deep experience in B2B and enterprise marketing. You should be passionate about translating complex ideas into compelling content that drive awareness, engagement, and pipeline growth
Responsibilities:
Own and lead the global marketing content strategy.
Develop messaging frameworks and storytelling that support the companys positioning and business goals.
Create and oversee high-quality content including blogs, reports, case studies, Case studies, landing pages, webinars, email campaigns, presentations, podcasts, video, and social content.
Edit, refine, and ensure the quality, consistency, and strategic alignment of all written content across channels.
Partner closely with different teams across the company.
Lead content production and manage internal writers.
Optimize content for engagement and conversion.
Analyze content performance and continuously improve strategy based on insights and KPIs
Ensure consistency across all content touchpoints and maintain brand voice and messaging standards.
Support executive thought leadership and corporate communications initiatives.

we are looking for a Onboarding Manager- Mid Market & Enterprise team.
As MM Onboarding Manager, you will manage the onboarding experience for our mid-market clients, ensuring they get the most out of from day one. Youll work with complex organizations, guiding them through system characterization, technical setup, integrations, and tailored training to drive product adoption and long-term value.
Key Responsibilities:
Leading onboarding projects with mid-market clients, ensuring timely and successful implementation
Conducting discovery and system characterization sessions to understand client requirements and tailor configurations accordingly
Delivering advanced training sessions for admins, managers, and employees across multiple departments or locations
Supporting integration and technical setup needs in collaboration with internal teams
Managing onboarding timelines and project milestones to ensure smooth handoff to Customer Success
Becoming a trusted advisor to client stakeholders, driving adoption strategies aligned with business goals

Were looking for a Brand & Marketing Design Team Lead to join our marketing team to lead our internal design studio. Youll be responsible for building and managing a team of designers, copywriter and animator delivering world-class creative assets that power everything from product launches to brand assets and our global websites. Youll be responsible for all aspects of design from planning to execution.
This is a unique opportunity to shape the voice, look, and feel of one of the most exciting SaaS brands out there. If you thrive in fast-paced environments, love design and structures, know how to bring clarity to complexity. Someone that enjoys when great design meets a great story this role is for you.
Key Responsibilities:
Set the creative bar and hold it. Give direction, step in when something isn't working, fix it yourself. Visual direction here isn't a memo, it's a conversation that happens in the file.
Own the brand across every surface. Website, landing pages, events, films, social, decks, employer brand.
Build the production infrastructure. Briefing, review cycles, asset management, AI-assisted pipelines its the systems that let a lean studio produce at volume without cutting corners on craft.
Bring generative AI into the actual workflow. Not as an experiment but as a production tool. From: Midjourney, Figma AI or MCP, Higgsfield or other tools: compress timelines, multiply output, free up the team for decisions that require real judgment.
Be the creative counterpart to the rest of the company. Translate business briefs into creative and design that moves people. Understand what each team actually needs, not just what they ask for.

we are looking for a PPC Manager.
As an Expert Search PPC Manager, you will help our acquisition efforts, be responsible for setting, optimizing, and scaling campaigns on Search campaigns (Google and Bing ads). You'll work closely with the bigger team, providing actionable insights and sharing best practices and knowledge.
What you'll be doing:
Set, optimize, and scale search campaigns in order to achieve KPIs
Share actionable insights and knowledge with existing PPC account managers.
Analyze performance based on ROI and engagement to drive actionable insights
Co-initiate and implement teams performance oriented projects, constantly seeking improvement opportunities
Work together with CS, Sales and product to optimize every step of the funnel
Work closely with the creative and content teams to improve Conv Rate
Identify trends and constantly come up with new growth opportunities
Initiate, structure and measure AB tests on landing pages
Combine business and creative thinking to understand user pain points, identify growth opportunities, and translate insights into practical actions that improve campaign and funnel performance.

we are looking for a highly analytical, hands-on, and systems-oriented Senior Lifecycle & Automation Manager to own and scale our lifecycle marketing efforts across the customer journey.
Youll be responsible for designing, building, optimizing, and scaling lifecycle programs that improve lead nurturing, activation, engagement, pipeline generation and reactivation across both sales-assisted and product-led motions.
Were looking for someone who thinks in funnels, behaviors, systems, experimentation, automation, and customer journeys and who can independently turn ideas into measurable business impact.

we are looking for a User Acquisition Manager .
As an Expert Search User Acquisition Manager, you will help our acquisition efforts, be responsible for setting, optimizing, and scaling campaigns on Search campaigns (Google and Bing ads). You'll work closely with the bigger team, providing actionable insights and sharing best practices and knowledge.
What you'll be doing:
Set, optimize, and scale search campaigns in order to achieve KPIs
Share actionable insights and knowledge with existing PPC account managers.
Analyze performance based on ROI and engagement to drive actionable insights
Co-initiate and implement teams performance oriented projects, constantly seeking improvement opportunities
Work together with CS, Sales and product to optimize every step of the funnel
Work closely with the creative and content teams to improve Conv Rate
Identify trends and constantly come up with new growth opportunities
Initiate, structure and measure AB tests on landing pages
Combine business and creative thinking to understand user pain points, identify growth opportunities, and translate insights into practical actions that improve campaign and funnel performance.

About us
A provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, we are proudly unveiling our Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the worlds first Bluetooth-based wireless intercom headset in 2004, we have  been responsible for many of the industrys innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, we areproud to be the worlds leading communication device for groups in motion.
Position Overview
We are seeking a highly skilled and dynamic Product Marketing Manager to join our passionate marketing team. In this role, you will be responsible for developing and executing Product Marketing strategies, tactics, and campaigns that support the growth and long-term success of our product portfolio. Reporting directly to the CMO, you will work closely with cross-functional teams to lead the launch and promotion of our powersports and outdoor communication solutions. As a key member of our high-performing marketing team, you will serve as the companys product expert - deeply familiar with our competitive landscape, creative in developing compelling product-related collateral, and confident in presenting it to a wide range of audiences and stakeholders.
*Full-time position in a hybrid model (from the companys offices at Raanana/from home)
Roles & Responsibilities:
* Develop and implement comprehensive Product Marketing strategies to drive awareness, adoption, and sales of our product lines.
* Conduct market research and competitive analysis to identify key market trends, customer needs, and opportunities for product differentiation. Identify areas for improvement and inform on future product development strategies.
* Collaborate with product management, engineering, and design teams to define product positioning, messaging, and target customer profiles.
* Create compelling product narratives and value propositions that resonate with our target customers and effectively communicate the unique benefits of our
* consumer and partners portfolio.
* Plan and execute product launches, including developing go-to-market strategies, coordinating cross-functional activities, and overseeing marketing campaigns.
* Act as a subject matter expert on consumer electronics trends, powersport market dynamics, and competitive landscape, providing insights and recommendations to senior leadership and other stakeholders.
* Collaborate with the sales and channel teams to develop sales enablement materials, pricing strategies, and promotional activities to drive product adoption and revenue growth.
* Create and manage the production of marketing collaterals such as sales presentations, product datasheets, website content, demo videos, installation, and user guides.
* Ensure that the messaging is consistent and effectively communicates the product's value to customers by doing user testing and other means
* Gather & analyze market feedback, customer insights, and sales data to continuously improve Product Marketing strategies and optimize the product lifecycle.
* Build strong relationships with industry influencers, partners, and media outlets to enhance brand awareness and drive positive product reviews and endorsements.

We are looking for a visionary, strategic, and growth-oriented Head of Marketing to lead our global brand, communication, and lifecycle marketing efforts. In this role, you will shape how over a billion users worldwide perceive and engage with our company, with a special focus on scaling our organic reach, maximizing user retention, and accelerating user adoption and conversion within our subscription tiers.

As the Head of Marketing, you will oversee high-level marketing strategy, global brand management, PR, social media, product marketing and go-to-market strategies. You will complement our performance marketing and SEO efforts by building a powerful, cohesive brand identity, optimizing lifecycle funnels, and driving impactful global campaigns. The ideal candidate is a seasoned marketing leader with a sharp creative eye, a commercial mindset, and a proven track record of scaling global consumer brands.

Responsibilities
Global Marketing Strategy: Own and execute our comprehensive global marketing strategy to drive organic growth, brand awareness, and user affinity at a massive scale.
Subscription & Lifecycle Growth: Lead the marketing lifecycle for our subscription services, focusing on user journeys, conversion funnels (freemium-to-paid), and retention strategies to boost engagement and user lifetime value (LTV).
PR & Social Media Management: Oversee our global corporate communications, PR, and social media presence (including LinkedIn and B2C channels). Direct, challenge, and refine the output of external agencies to ensure maximum impact and alignment with our brand voice.
Product Marketing: Lead high-level Product Marketing initiatives, driving messaging, positioning, and go-to-market (GTM) strategies for major feature launches, in focused regions.
Campaign & Creative Direction: Champion the brands creative direction. Ensure top-notch storytelling, campaign concept execution, and high-converting copy across all user touchpoints.
Lifecycle Marketing Operations: Leverage advanced CRM and lifecycle marketing platforms (specifically Braze) to build sophisticated engagement loops, push notifications, and in-app messaging flows.
Cross-Functional Collaboration: Partner closely with Product, Data, Growth (Paid UA & SEO), Sales and Partnerships teams to align organic brand equity activities with high-performance growth tactics.