דרושים » פרסום שיווק ויחסי ציבור » Director of Communications & Brand

We're looking for a creative Brand & Storytelling Leader to build one of healthcare's most distinctive brands, help define how Movement Intelligence is understood around the world, and lead Marketing Program Management, building the marketing engine that will power our company's next stage of growth.
Working at the intersection of Marketing, Product, Clinical, Sales, Customer Success, and Leadership, reporting to the Chief Growth and Marketing Officer, you'll lead brand strategy, thought leadership, creative direction, content, social media, and marketing operating system - ensuring every touchpoint reflects a compelling story, a differentiated brand, and a marketing organization built for growth.
What youll lead
Help redefine how healthcare understands human movement.
You'll combine strategic brand thinking, exceptional storytelling, creative excellence, and operational discipline to shape how our company is experienced across every touchpoint while building the systems that enable marketing to scale.
Brand, Storytelling & Content Leadership
Shape and evolve the company brand across every audience and customer touchpoint, ensuring every interaction reflects a distinctive, inspiring, and trusted brand.
Define and champion the company's brand narrative, voice, and creative standards.
Create campaigns, stories, and experiences that don't just explain what our company does, but inspire people to believe in where healthcare is going.
Lead market education initiatives that establish Movement Intelligence as an emerging healthcare category and the 6th vital sign.
Be the creative force behind our company's content engine, writing, creating, editing, and shaping high-impact content across advertising, social media, website, thought leadership, blogs, newsletters, presentations, videos, and executive communications.
Transform our company's social media presence into a destination for thought leadership, market education, customer stories, and meaningful conversations around Movement Intelligence.
Raise the creative bar across everything we produce, from campaigns and events to presentations, social content, customer experiences, and executive communications.
Program Management
Great brands are built through consistent execution. You'll build and manage the systems, workflows, and operating rhythms that enable the marketing team to execute with quality, focus, and scale.
Oversee the Content Hub, marketing knowledge base, and asset governance.
Own Marketing's operating system, ensuring projects move efficiently from request through execution.
Manage marketing workflows, project prioritization, timelines, asset management, and content operations.
Build scalable marketing processes, editorial calendars, templates, documentation, and ways of working that improve quality, consistency, and execution speed.

Were looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a products brand identity, positioning, and market presence from the ground up.
This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life.
You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement.
Working directly with senior leadership and closely with product and sales, youll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers.
Youll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution.
What Will You Do?
Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales.
Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging.
Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery.
Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership.
Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the products value and move conversations forward.
Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers.
Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the companys leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers.

We're looking for a Senior Director of Brand Marketing to own what we stand for, protect what makes it unmistakable, and make sure brand thinking shapes the biggest decisions the company makes - not just the assets that come after.
You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand - across every market, channel, and touchpoint we operate in. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership.
Two things matter for every leadership role: leadership that sets the bar for excellence, builds high-performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own the brand end-to-end positioning, narrative, voice, and brand systems and act as the final internal authority on what's on-brand across every consumer touchpoint globally
Be the company's go-to person for brand, helping founders, executives, and cross-functional leaders make decisions that strengthen the brand, the business, and the customer experience
Lead world-class integrated campaigns from strategy through execution, including creative direction, external director and studio selection, and the executive feedback loop
Own the end-to-end production of brand and OOH campaigns - from briefing and vendor management through delivery, measurement, and iteration - ensuring creative work ships at scale and on time
Drive operational excellence across the creative function, building the systems, processes, and workflows that allow the team to deliver high-quality work consistently and efficiently
Create non-traditional brand activations, experiential moments, partnerships, and cultural ideas that make us more visible, more relevant, and harder to forget
Own global brand strategy, including localization, cultural adaptation, market-specific briefs, and the systems that keep us consistent as it grows
Define and track the brand health metrics that matter - awareness, consideration, distinctiveness, and mental availability - and turn those learnings into smarter strategy, priorities, and budget decisions
Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent

Corporate Marketing owns how shows up in the world - brand positioning, voice, reputation, and the experience people have with us across every marketing touchpoint. The team spans brand strategy, website experience, integrated campaigns, co-marketing, community and advocacy, thought leadership, analyst relations, content systems, and communications/PR. It's a lean, full-stack team that partners closely with demand generation and product marketing and is held to commercial outcomes.

What will you do:

Brand Storytelling & Integrated Campaigns

Own the holistic brand narrative across all touchpoints; translate business goals into a single, consistent brand direction
Lead integrated campaign strategy - proprietary research, webinars, demand-gen and brand campaigns - connecting every channel to pipeline and brand outcomes
Brief and direct design on creative execution; keep brand expression consistent across campaign assets
Cross-Functional Partnership

Partner with product marketing and demand gen as a peer, not a downstream executor - shared accountability for commercial outcomes
Bring market and competitive intelligence into planning and show how corporate marketing activity ties to pipeline
Analyst Relations & PR

Run the analyst relations program and the PR strategy; comms for senior leaders
Actively manage online reputation
Community & Advocacy

Own community, advocacy, and influencer strategy - disability organizations, nonprofits, advisory boards (e.g., Inclusive Product Advisory Board) - and feed learnings back into business decisions
Operating Style

Hands-on execution, not just oversight; fluent in AI/LLM tooling for content and workflow
Manage competing priorities across a lean team while mentoring and developing a team of specialists

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

We are looking for a Head of Marketing, that will lead the go-to-market strategy and execution for the company globally.
If you want to make a real impact in a huge and fast-growing market while improving lives of millions of patients and working in a global and innovative environment, this is your opportunity!
Key responsibilities:
Drive the brand presence online and offline, by establishing effective marketing infrastructures and supporting campaigns that will be deployed across the business globally
Lead digital strategy, activities and online presence: responsible for websites development and performance, share of voice online and lead generation through organic and paid efforts on PPC, social, inbound marketing
Responsible for Corporate and Divisional branding - B2B2C. Maintain, develop and refresh and brand book and work with the regional and product teams on a coherent implementation to ensure a coherent brand presence on all touch points
Collaborate with product leads to define the go-to-market strategy and its implementation globally
Work closely with regional marketing teams and actively drive the relationship, and translation of global marketing strategy to regional strategy
Collaborate with product teams to develop the products' key messaging throughout the customer journey and develop relevant collateral to support sales, marketing and customer success in the field
Perform marketing/business intelligence, market & competitive analysis and translate them into actionable business goals; Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences
Responsible for deployment of partners portal to ensure deployment of marketing and training materials in the best way possible to employees and partners
Lead and develop the global Marketing team, setting strategic direction, providing guidance, removing obstacles, and ensuring effective execution of key marketing priorities and initiatives.

At our company, what you do matters. Every day, we protect over 100,000 organizations worldwide from increasingly sophisticated cyber and AI-driven threats, securing their AI transformation.
Our prevention-first approach safeguards hybrid networks, cloud environments, digital workspaces, and AI systems, stopping attacks before they happen.
This is where innovation meets real-world impact. Youll help customers across industries operate with confidence in a rapidly changing digital world, working alongside smart, curious people who take ownership, challenge assumptions, and solve complex problems.
Were proud to be recognized by TIME, Newsweek, and Forbes for excellence and workplace culture.
What really sets our company apart is the opportunity to grow, contribute, and help companies navigate their AI transformation securely.
If youre excited to work at the forefront of AI-driven security on a global scale, this is the place to do it.
Key Responsibilities
Own and execute the Israel field marketing strategy, aligned with the Global Marketing strategy, Business priorities, growth objectives and sales targets
Design and deliver integrated marketing programs, including ABM, demand generation, executive engagement and thought leadership initiatives
Partner closely with Sales teams to generate pipeline, accelerate opportunities and support strategic account growth
Build and strengthen relationships with customers, partners, industry influencers, startups and technology alliances across the Israeli ecosystem
Lead our company's presence at key cybersecurity, technology and innovation events, ensuring strong brand visibility and customer engagement
Develop executive-level experiences, roundtables, innovation forums and customer communities that position our company as a trusted cybersecurity advisor
Localize and amplify global campaigns to maximize relevance and impact in the Israeli market
Drive digital marketing initiatives across email, social, paid media and emerging channels
Manage local marketing budgets and investments based on business priorities, performance and ROI
Analyze campaign performance, pipeline contribution and business outcomes, continuously optimizing activities for greater impact
Coordinate agencies, vendors and cross-functional stakeholders to deliver world-class execution
Identify new market opportunities, trends and innovative engagement models to strengthen our company's leadership position
Contribute to broader regional and global marketing initiatives, sharing best practices and innovative ideas across the organization.

Location: Tel Aviv, Berlin, London, or New York This is one global position, which can be based in any of the locations above. We’re looking for the best person for the role and are flexible on location. ?Why Mindspace? At Mindspace, we're redefining what the workplace can be. Founded in 2014, Mindspace has grown into one of the world's leading premium flexible workspace providers, operating nearly 50 locations across Europe, the US, and Israel. More than beautifully designed workspaces, we are a hospitality-driven company built around exceptional service, inspiring environments, and vibrant communities. Our success has been built by ambitious people who care deeply about creating remarkable customer experiences, developing outstanding teams, and constantly raising the bar. As we continue to grow profitably and expand our global footprint, we're looking for leaders who want to shape the future of work- not simply manage it. Based in Tel Aviv, our global headquarters and one of Mindspace's largest and most strategic markets, this role offers a unique opportunity to work alongside our executive leadership team and influence both the Israeli business and the company's global direction. Why This Role? This is Mindspace’s most senior global marketing leadership role, with full ownership of the company’s global Marketing function. As Senior Director Commercial, you will lead the Marketing organization globally and serve as the company’s senior-most marketing leader, reporting directly to the COO. The role sits at the intersection of Marketing, Sales, Revenue Operations, Digital and Member Experience, with Marketing at its core. You will own and strengthen the commercial engine that drives demand and revenue across our markets — from building a powerful global brand and generating high-quality leads, through enabling our sales teams with the right data, tools and processes, to improving conversion across the entire customer journey. We’re looking for a true all-around marketing leader who can connect brand, PR, online and offline marketing, growth and performance into one strong commercial strategy, while leading and developing the global Marketing team. You will also play a key role in shaping our revenue operations, digital customer journey and member experience, working closely with Sales, Operations, Product and our regional leadership teams to build a scalable commercial model across markets. What You’ll Be Responsible For
* Lead Mindspace’s global Marketing function and organization, with full ownership of the company’s marketing strategy, team and performance across brand, PR, growth & performance, digital, field marketing and offline channels.
* Drive high-quality lead generation and full-funnel performance, from acquisition and lead qualification through tour booking, conversion, deal close, renewals and retention.
* Build and strengthen the commercial engine behind our sales organization, including data, dashboards, reporting, lead management, sales enablement materials and processes that help our teams perform better in the field.
* Strengthen Mindspace’s key acquisition channels, including SEM, SEO, brokers, partnerships and other digital and offline lead-generation channels.
* Use data, customer insights, CRM and funnel metrics to improve conversion, attribution, commercial performance and ROI.
* Partner closely with Sales and regional leaders to continuously improve how we generate leads, manage opportunities, conduct tours and convert prospects into customers.
* Own and improve the digital commercial journey, ensuring our website, app and other digital tools strengthen the Mindspace brand while driving engagement, conversion and commerce.
* Help shape the member experience across our physical locations, connecting the brand promise with the offline customer journey, community experience, events and on-site engagement.
* Develop additional revenue opportuniti