We are looking for a Marketing Programs Manager with both creative and technical depth - someone who can design and lead high-impact marketing programs at the forefront of scientific and technological innovation. This role blends advanced B2B marketing expertise with creative thinking and the ability to learn, understand, and communicate complex hardware and software concepts.
You will shape the content strategy for your programs - defining key messages, ensuring accuracy, and guiding the creation of impactful assets. You will own each program from concept and messaging through content planning, execution, and measurement, working closely with product solution physicists, design, digital, and operations teams.
Success in this role requires immersing yourself in our technology, market, and competitive landscape to become an expert on our products and the challenges our customers face. A background in engineering or a related technical field is highly preferred to help you hit the ground running.
Main Responsibilities :
Develop and lead integrated marketing programs from idea to measurable results, ensuring alignment with business goals.
Build creative concepts and campaign strategies that engage highly technical audiences.
Define and oversee the content strategy for each program, ensuring messaging accuracy, technical depth, and alignment with campaign objectives.
Work with product solution physicists to develop accurate, compelling content and messaging frameworks.
Coordinate cross-functional execution with design, digital, and operations to deliver programs on time and on brand.
Manage the creation of campaign assets (written, visual, and multimedia) by providing clear briefs and direction to writers, designers, and other contributors.
Activate programs across multiple channels, including web, social, email, events, and partnerships.
Monitor performance against KPIs, report insights, and continuously optimize campaigns.
Maintain a deep understanding of QMs technology, market trends, customer challenges, and competitive positioning.
Requirements: Education: BSc or MSc in physics, engineering, or a related technical field an advantage.
Experience:
Over 10 years in B2B marketing roles.
Past experience in a similar roles.
Experience with marketing hardware products.
Technical Aptitude:
Demonstrates proficiency in learning, understanding, and communicating complex scientific and engineering concepts.
Autodidact eager to master new technologies.
Advanced scientific or engineering domain experience an advantage.
Preferred Skills:
Skills & Competencies:
Strong creative instincts paired with strategic thinking and analytical skills.
Proven ability to translate complex technologies into clear, engaging narratives for highly technical audiences.
Excellent project management and organizational skills, with experience leading cross-functional initiatives.
Data-driven mindset with experience defining and tracking KPIs.
Team player with exceptional collaboration skills.
This position is open to all candidates.