לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור

Were rapidly growing and looking for another important piece of the puzzle Director of Growth Marketing.

The Director of Growth Marketing is a strategic and operational Marketing leader responsible for driving scalable, predictable, and measurable Marketing driving revenue growth. This role blends ownership of data driven GTM program, and full-funnel growth strategy. Youll work cross-functionally with Marketing, Sales, Product, and Customer Success to identify opportunities, operationalize strategy, and execute initiatives that accelerate our trajectory.

What Youll Do:

GTM Program Leadership:
Define, develop, and execute Global GTM Marketing programs aligned with our business goals and growth targets.
Collaborate with leadership to identify and prioritize opportunities for GTM optimization and innovation.
Lead cross-functional teams to execute major initiatives, including market expansion, new product rollouts, and strategic partnerships.
Oversee Marketing demand generation programs and ABM campaign strategy, timelines, resource allocation, accountability frameworks, and execution metrics.
Develop processes and dashboards for measuring Marketing ROI and performance impact.
Stay current on GTM trends and industry benchmarks to inform strategy.
Full-Funnel Marketing & Channel Innovation:
Architect and scale a full-funnel marketing approachtop-of-funnel brand awareness and demand generation to bottom-of-funnel deal acceleration.
Drive Account-Based Marketing strategy across different segments using intent based targeting, personalization, and orchestration.
Integrate intent-based data and behavioral signals to prioritize accounts, tailor campaigns, and shorten sales cycles.
Drive multi-channel acquisition across paid media, SEO, content, email, social, video, and podcastingoptimized for Generative Engine Optimization (GEO) to enhance searchability and AI visibility.
Monetize our brand presence through owned media channels (PPC, owned content, webinars, podcasts, video series) and field/in-person events, tracking contributions to pipeline and revenue.
Collaborate with Product Marketing and Brand teams to ensure channel-specific strategies reinforce our value proposition.
Growth Strategy & Execution:
Lead and scale the Marketing Operations function, managing Marketing systems, process design, and performance analytics.
Architect and optimize the end-to-end Marketing and sales process, from lead routing to deal closing and renewals.
Lead the growth roadmap with a focus on acquisition, activation, and retention.
Build internal alignment and drive execution across growth, product, and revenue teams.

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new Performance Marketing Growth Group in Tel Aviv to serve Entain’s Performance Marketing business units. We are seeking a Solutions Manager who will be the go-to expert for problem-solving production incidents. This role is critical for ensuring accurate tracking, reporting, and attribution across all digital marketing channels. The ideal candidate combines strong analytical skills with hands-on experience in marketing platforms, tracking systems, and data analysis, ensuring that our campaigns are measured accurately and efficiently while risk is being managed.

Responsibilities:

* Take full ownership of marketing performance data, ensuring its accuracy, integrity, and reliability.
* Lead problem-solving for any production incidents affecting paid media performance data, from detection to root cause analysis to resolution.
* Analyze performance data to identify trends, anomalies, and user behavior patterns that impact marketing attribution and campaign effectiveness.
* Maintain and optimize Marketing Platforms, including GA4, CAPI, GTM, and integrations with Google Ads, Meta, and programmatic platforms.
* Understand the difference between client-side and backend events, ensuring proper measurement and alignment across systems.
* Collaborate closely with marketing, analytics, operations, and Developers teams to ensure seamless execution and accurate reporting/production fix.
* Lead cross-functional projects related to data tracking, attribution, and analytics, ensuring timely delivery and process optimization.
* Provide actionable insights and regular reports to senior leadership on data quality and operational improvements.
* Document processes, best practices, and incident resolutions to build a knowledge base for continuous improvement.

As a Marketing and Sales Manager, you will report to the Chief Marketing Officer. You will be responsible for identifying and executing business opportunities in an assigned territory. You will define and execute market capture strategies for the assigned territory in order to achieve defined sales and new-business goals.
Advantages:

* Experience in the geospatial, ISR, or analytics domain an advantage.
* Experience in the defense market an advantage.

Were on the lookout for a passionate and results-driven Customer Marketing Manager to take ownership of programs that make an impact across every stage of the customer lifecycle. In this role, youll collaborate across teams to deliver initiatives that create engagement, deliver value, inspire advocacy, drive adoption, and generate measurable business resultsincluding upsell opportunities. Using data-driven insights, youll identify opportunities, develop strategies, and execute campaigns aligned with our global growth objectives. And because we believe that Customers eat first, every decision you make will put the customer at the top of your priority list

What youll do:
Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targetsacting as a key stakeholder in driving business growth alongside the customer revenue team.
Segment lists based on users behavior and engagement, and build effective conversion journeys.
Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
Run ongoing A/B tests on different performance parameters and develop playbooks.
Regular tracking and reporting on campaign performance.

Location: Tel Aviv, Israel (Hybrid/On-site)
About us
We are dedicated to continuous development, empowering CI/CD teamsincluding DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, TEST, and compilation times from hours to mere minutes.
The Role
We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers. This is a high-impact, hands-on role where you will be responsible for defining and executing data -driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster.
What You'll Do
Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience ( DevOps, SecOps, and Developers). Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels. Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials. Define and implement Marketing Automation : Work with marketing operations to build and optimize data -driven Marketing Automation flows that nurture leads and guide them through the inbound funnel. Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions. Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations. Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.