Were looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. Youll own the full product marketing lifecyclefrom market and competitive intel to content creation, analyst briefings, and sales enablement. Were not looking for a task-takerwere looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecuritywe want to hear from you.
Responsibilities
What Youll Do:
Content Creation and SEO:
Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to Valence messaging
Leverage AI tools (responsibly) to scale content production and speed time to market
Create content mapped to key stages of the funneltop-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
Take full ownership of content development, review, and delivery
Be the Glue between Product and GTM Teams:
Lead and foster close collaboration with the product team (based in Israel) through initiating regular syncs and planning sessions to translate roadmap and capabilities into customer-centric messaging
Its not your first rodeo owning a product launch end-to-end and prioritizing flawless execution
Be the connective tissue across product, sales, marketing, and executive teams, and ensure internal alignment and drive momentum across go-to-market efforts
Take initiative, ask questions, pressure test your knowledge, and never settle for surface-level understanding
Sales Enablement and Competitive Intel
Lead sales enablement: battlecards, messaging briefs, customer-facing slides, and objection handling
Own competitive intelligence, including ongoing tracking, analysis, and updates
Own core messaging and differentiation frameworks for products and features
Partner closely with sales to craft prospecting cadences, sales training, and tools that resonate with technical security leaders
Deliver concise, compelling messaging to help the sales team articulate why Valence is a must-have
Lead sales enablement sessions with real impactnot just presentations, but guidance that helps deals close faster
Analysts, Media, and Market Engagement
Own all analyst relations: briefings, inquiries, messaging prep, and follow-up
Proactively manage and maintain relationships with key analyst firms
Work closely with Valences PR team to produce content for media opportunities and craft rapid response content for cybersecurity news and thought leadership
Stay plugged into market research and dynamics and use them to sharpen positioning and influence roadmap and go-to-market
Represent Valence at speaking engagements, webinars, and industry events
דרישות:
A Modern Storyteller: You excel at turning complex technical concepts into clear, compelling, and actionable stories that resonate with both technical and business audiences
Video Content Guru: Youre a natural in front of a camera, comfortable creating and editing short-form videos, and have creative ideas for engaging video campaigns for LinkedIn, YouTube, etc.
Cybersecurity Enthusiast: You follow cybersecurity news obsessively and are quick to dissect breaches and tie them back to product value
Collaborative Leader: You thrive in cross-functional environments and are proactive in fostering strong relationships with sales and product teams
Strategic & Tactical: Youre a planner המשרה מיועדת לנשים ולגברים כאחד.