לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור משרה מלאה

Required Head of Business Strategy & Research
Israel: Tel Aviv/ Hybrid
R&D | Full Time | Job Id: 24355
About the Role
This is a mission-critical leadership role responsible for shaping our long-term strategic direction in an increasingly complex and fast-moving cybersecurity landscape. You will lead our efforts in identifying future trends, assessing emerging technologies, tracking competitive activity, and translating insights into actionable business strategies that guide product development, go-to-market priorities, and corporate growth.
Key Responsibilities
Strategic Foresight & Market Intelligence
Lead global research initiatives to anticipate market shifts, technology disruptions, regulatory trends, and threat evolution across the cybersecurity ecosystem.
Competitive & Ecosystem Analysis
Build and maintain a deep understanding of competitor strategies, product roadmaps, GTM plays, and ecosystem moves (startups, hyperscalers, adjacent tech).
Formulate and drive internal and external strategic forums, including advisory boards, innovation councils, and think tanks.
Cross-Functional Strategy Development
Partner with executive leadership, Product, R&D, Marketing, and M&A teams to shape the strategic roadmap and prioritize high-impact bets.
Build and lead a high-performing team
Emerging Technology Evaluation
Analyze key trends such as AI/ML in cybersecurity, SASE, XDR, CNAPP, Zero Trust, and cloud-native architectures; identify risks and recommend responses.
Strategic Opportunity Assessment
Identify and validate new business opportunities, new product lines, adjacent markets, and inorganic growth (M&A, partnerships).
Executive Reporting & Influence.
Develop and maintain strong relationships with leading industry analysts, research firms, and academic experts.
External Thought Leadership
Represent us in top-tier strategy forums, industry panels, analyst briefings, and innovation networks to influence and learn from the ecosystem.

We are looking for an experienced Marketing Operations Manager to join our Marketing team and build strategies to fuel our qualified lead pipelines, engagement, and brand awareness for our solutions.
The ideal candidate will have a deep understanding and hands-on experience of the digital marketing and automation landscape and a proven track record in scaling startups. We are big Hubspot fans!
In this role you will be tasked with building strategies for email marketing and nurturing campaigns, build complex workflows for lead funnels and scoring, intent scoring, marketing programs tracking, advanced analytics and more. The goal is to ensure our marketing processes are visible, optimized and effective, and provide the best possible support for our global sales teams.
This role is full-time and is based in Herzliya, Israel.
Responsibilities
Develop and implement a detailed marketing automation strategy to increase qualified leads, as well as build effective scoring and intent indications across various marketing programs.
Drive the development and execution of targeted account-based marketing strategies, primarily via email marketing, encompassing account list development, targeted marketing tactics, and effective measurement of results.
Manage our company's website, including managing the website developers and designers, and continuously optimize to ensure optimal visibility and engagement.
Drive success by developing and creating advanced analytics capabilities and to monitor campaign performance, effectiveness, online engagement, awareness, and more.
Work closely with our BDR team and sales executives worldwide to collaborate on marketing and campaigns, analytics and reporting and ensure we meet our goals.
Collaborate with our internal security teams to ensure all our digital assets and content are secure.
Build a strong foundation across the entire team and foster a culture of collaboration, creativity, and continuous improvement.

We are on the search for a Marketing Data Analyst who will join our Data team in Tel Aviv. As a Marketing Data Analyst in a Data-Driven company, you will have a significant opportunity for impact and drive the company to new heights. You will influence decision-making processes throughout marketing budget decisions, new user journeys, be a partner to cross-functional teams within data, marketing & Top of Funnel, and drive strategic business decisions that shape the direction of the company.
Here are a few of the things you will do:
Own end-to-end analytics for marketing and product growth initiatives, directly supporting business strategy and growth, including and not limited to acquisition, lifecycle, and user onboarding.
Act as the primary data owner for the planning, monitoring, and measuring a variety of marketing initiatives, ensuring accuracy, consistency, and trust in decision-making across stakeholders, enabling your stakeholders to learn from data and iterate with confidence.
Translate complex datasets from multiple sources into clear, actionable insights with measurable business impact.
Proactively initiate and perform ad hoc research and deep-dive analyses to surface unknown business opportunities to inform strategic and operational decisions.
Partner with marketing, product, finance and company leadership to drive cross-functional, data-driven outcomes.
Design, improve, and scale analytics infrastructure, data pipelines, and workflows to suit your analytics needs; work hands-on using tools such as SQL, DBT, Looker, and partner closely with Data Engineering and Data Science teams.
Design, execute, and evaluate A/B tests using rigorous statistical methods and well-defined KPIs, including ownership of appropriate KPI selection.
Present insights and recommendations to senior stakeholders with clarity and influence, through written communication, presentations, and via dashboards.
Contribute expertise to shared analytics standards, best practices, and knowledge forums (e.g., Data Guild).

We are looking for a tech-driven, creative, and hands-on product marketing professional to join the Marketing team. This role will report to the VP of Marketing and will be the leading stakeholder of all our strategic marketing programs, sales enablement, messaging and positioning, as well as collaboration on marketing activities with tech partners.
You will work closely with multiple teams within (product, sales, CSM, delivery, alliances, etc,), as well as partners, customers and prospects, to deepen our thought leadership and expand brand awareness by creating effective sales assets, webinars, partner-driven programs, press releases, targeted outreach and email programs, and media opportunities.
The ideal candidate will be an excellent English communicator, creative with brilliant technological skills.
This role is full-time and is Herzliya, Israel based.
Responsibilities
Become a subject matter expert in data management focusing on the Automotive and Smart Mobility ecosystem; develop unique expertise in the cybersecurity challenges, attack vectors, competitive landscape and well as additional data-driven use cases.
Support our global sales teams in delivering the most effective messaging and positioning, based on deep market and go-to-market expertise.
Initiate and execute (end-to-end) strategic marketing programs, primarily thought leadership, tech-oriented webinars and partners-related opportunities (including related collateral and nurturing programs).
Join our evangelist team - represent us in webinars, interviews and speaking engagements, as well as moderate our own webinars.
Manage our media relations, working closely with PR partners, our tech alliances, and internal evangelists to boost brand exposure.
Craft strategic content to support our marketing programs, such as tech-focused videos, in depth interviews, podcasts, etc.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

Were looking for a strategic and creative Product Marketing Manager to drive the go-to-market success of our products. Youll own product launches end-to-end, craft compelling product narratives, and bring new features to life through powerful positioning and storytelling.

This role is perfect for a marketer who thrives at the intersection of product, sales, and customer insights, and loves translating complex features into simple, differentiated messaging that resonates.

What Youll Be Doing

Own product launches: Plan and execute go-to-market strategies for new products and features - including launch briefs, enablement, messaging, and more
Develop compelling positioning & messaging: Craft clear, differentiated narratives that communicate value across personas and segments
Partner with Product: Stay close to the roadmap and influence development based on customer feedback and market insights
Enable Sales & CS: Create pitch decks, battlecards, one-pagers, and internal training materials
Conduct customer and market research: Understand target users, buyers, and competitors to inform everything you do
Collaborate cross-functionally: Work across Product, Design, Sales, and Comms to ensure consistency and impact

This role requires a unique combination: the ability to grasp highly technical concepts and translate them into compelling narratives, combined with strategic thinking to develop data-driven go-to-market strategies that deliver measurable business impact.




What you'll do:

Own a product domains from a PMM perspective, including strategy, positioning, messaging, adoption, and growth initiatives
Plan and execute comprehensive go-to-market strategies to drive growth across new, and existing business
Lead major GTM efforts and ongoing product marketing operations, activating strategies across multiple channels through sales enablement, content marketing, demand generation, and adoption campaigns
Develop compelling, differentiated messaging that resonates with our target audience and drives measurable business impact
Work alongside product, marketing, sales, partnerships, and customer success teams to identify and act on growth opportunities
Drive cross-functional initiatives independently, taking full ownership from strategy through execution
Continuously adapt to changing market dynamics and shifting priorities while maintaining focus on outcomes