לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור בהרצליה

We are looking for a driven and tenacious Partnerships Media Buyer to join our team. You will manage our online media partnerships (publishers, influencers, and media channels), and oversee the creative planning and execution, optimization efforts, KPIs, and ROI analysis. Our ideal candidate is a go-getter with B2B performance marketing and demand generation skills, with a focus on media buying, publisher management, and industry influencer management to drive business impact.
Youll join our Marketing team based in our headquarters, Herzliya, Israel.
About The Role:
Manage high-budget and large-scale marketing campaigns, generating media opportunities and closing deals directly with media and paid industry partners.
Analyze and optimize activities constantly to maximize impact.
Manage media buying activities across various channels to ensure optimal ad placements ,costs, and ROI
Collaborate with publishers to build and maintain strong relationships, ensuring ongoing opportunities for growth.
Develop and implement influencer management strategies, including identifying, negotiating, and coordinating with influencers to drive brand visibility ,engagement, and demand generation.
Work closely with creative teams to deliver strategic content and assets.
Handle account management, maintaining strong relationships with partners to stay top-of-mind for new opportunities.

As part of our exciting growth, we are seeking an Advocate Growth Manager / Ambassador Program Manager to design, build, and scale a comprehensive ambassador and advocate program. This role is critical in fostering a network of passionate individuals who champion our brand, refer leads, and create collaborative opportunities.
Responsibilities:
Design and implement a scalable global advocacy and ambassador strategy aligned with company objectives.
Develop processes, tools, and workflows to ensure the program is efficient and scalable.
Identify, recruit, and onboard ambassadors and advocates, including executives, influencers, and other key stakeholders.
Build and deliver resources, training programs, and tools to empower advocates to effectively represent us and refer leads.
Conduct demos of the product to ambassadors to showcase its value and capabilities.
Collaborate with ambassadors and advocates to identify and nurture potential leads, referrals, and partnership opportunities.
Partner with Sales and Marketing teams to seamlessly integrate advocate-driven referrals into the sales pipeline.
Maintain strong relationships with ambassadors, ensuring continuous engagement and alignment with program goals.
Track and analyze program performance metrics and KPIs, such as referrals, conversions, and advocate engagement rates.
Use data-driven insights to refine strategies and improve the programs efficiency and effectiveness.
Collaborate with Marketing, Sales, and Product teams to align advocacy initiatives with broader business goals.
Stay informed about industry trends and emerging technologies to identify opportunities for innovation and growth within the program.

Looking for a challenge?
How about marketing to marketers?
Not challenging enough? What if we add a dynamic, ever-changing global industry, rapidly evolving technologies, unmatched scale, and the need to make an impact across nearly every market worldwide? Intrigued? Then the Marketing team might be the perfect place for you.
Were seeking a stellar Product Marketing Manager (PMM), based in Israel or London, to lead our Product marketing efforts in Europe, the Middle East, Africa (EMEA), and Latin America (LATAM). In this role, you'll be responsible for deeply understanding these markets, their unique priorities, our products, positioning, and the competitive landscape. You'll be tasked with capitalizing on market opportunities, growing our customer base, and implementing strategies that drive sales effectiveness and business growth. Rather than looking at our offering in a silo; you'll understand how we address marketers needs across verticals and geographies.
This role is highly cross-functional, offering the chance to apply your product marketing expertise to make a substantial impact on our rapidly growing business.
What you'll do:
Develop and execute regional, localized go-to-market strategies across EMEA and LATAM, ensuring alignment with global objectives while addressing regional nuances
Develop and execute regional activation plans for product launches, including securing beta customers, featuring customer success stories, and activating through presentations, webinars, or roadshows
Own regional messaging and positioning, and drive implementation across events, content, sales enablement assets, and other regional opportunities
Leverage analytics and customer insights to craft evidence-based strategies, ensuring decisions and priorities are driven by data and aligned with measurable business outcomes
Collaborate with sales teams to formulate and execute sales strategies, equipping them with the necessary tools, materials, and insights to position and sell both new and core products effectively
Collaborate with customers in your region to build impactful success stories and video testimonials, aligning them with product GTM strategies and highlighting the value they derive from our platform.

Are you fascinated by Automation capabilities, processes strategy and project management? Do you enjoy working with people all over the world?
Were looking for an energetic, creative, resourceful, and super communicative person with a can-do attitude to join our global Marketing Ops dynamic team and help us build and maintain the next generation Marketing Ops environment.
The ideal candidate is a tech savvy, strategic thinker with strong project management skills who has experience as an operational marketer and a strong background with Marketing Automation tools (preferably Marketo).
You should be a natural problem solver with great attention to details and excellent time management skills to succeed in this role.
What you'll do:
Manage projects end to end: plan, design and execute Marketing Operations projects using project management skills and business process understanding
Marketing Automation: actively manage, maintain and enhance Marketing Automation tasks, while understanding our Sales-Marketing environment
Contractors management: own processes with our external contractors while optimizing their work
Cross-functional collaboration: work daily with regional and global teams across the broader organization, understanding their needs and prioritizing to meet deadlines
Data-driven reporting: produce various reports drawn from different data systems and sources for analyzing project KPIs
Stakeholder training: provide continuous training to relevant stakeholders on data interpretation, optimal lead management and Marketing Ops processes
Lead nurture: maintain and optimize lead nurture funnels
Campaign building and Management: build campaigns using Salesforce & Marketo, perform list imports, email campaigns and different website tools.

FireArc owns, develops, and continually optimizes an intricate system of digital assets, contents, and infrastructures, all contributing to our digital advertising ecosystems. We are passionate about developing and continually optimizing innovative B2C software products and services. Our incredibly talented and energetic Performance Marketing Team is expanding, and we’re searching for a skilled and data-driven User Acquisition Manager to help us scale to new heights. If you thrive in a fast-paced, dynamic environment and have a proven track record of success in user acquisition, we’d love to hear from you! Your Impact and Responsibilities:
* Plan, execute, and optimize large-scale performance campaigns to drive growth across multiple products.
* Conduct in-depth market research to identify target audiences, optimize creatives, and uncover opportunities for new product types. Design and run A/B tests , analyze performance metrics, and refine strategies to improve results.
* Stay ahead of market trends, emerging technologies , and industry best practices to implement cutting-edge acquisition strategies.
* Collaborate with cross-functional teams (creative, product, data) to align marketing efforts with product goals and user needs.

Brand:
FireArc

Required Survey Researcher
About the department:
The research department is responsible for the analysis of players research, competitive offering and market trends.
As a Survey Researcher, the new team member will perform customer research for product and marketing departments. The Survey Researcher will present the findings to the internal customer and deliver a structured report in English.
Responsibilities:
Write questionnaires and analyze the results independently.
Perform statistical analysis of the questionnaire results independently.
Present the report to all levels of management in English.
Create new research methodologies.
Work with a wide range of internal clients.

Required Qualitative UX researcher
About the department:
We are one of the leading providers of social games over facebook and mobile networks. The research department is responsible for the analysis of players research, competitive offering and market trends. As a Qualitative User Researcher, the new team member will perform customer research mainly for product and marketing departments.
The Qualitative User Researcher will present the findings to the internal customer and deliver a structured report.
Responsibilities:
Conduct, collect and analyze qualitative research methodologies, such as: playtests, in-depth interviews, focus groups, etc.
Understand players pain points and needs by user research, then turn it into actionable insights and offer the right UX solutions.
Present the findings in English to the internal client + all levels of management and deliver a structured report.
Work with a wide range of internal clients.
Create new research methodologies.

Required UA Team Lead
About the department:
Come join our awesome marketing department. We are dedicated to creating the best mobile and social experience for our ever - increasing 500 million hardcore and casual gamers worldwide. With over 20 games ranging from hardcore RPGs to casual adventures, and featuring acclaimed titles such as Raid: Shadow Legends, Vikings: War of Clans, Mech Arena and Merge Gardens, our diverse portfolio is forever growing, and were looking for hungry marketers. Are you looking for a culture that acts on data? A super - creative team that develops its own tools? A larger than life company with cutting - edge gaming technology in a gamut of game genres? Are you ready to work with an impressive marketing budget to massively drive our games to global markets? If so, youll love working with our talented, data - driven teams. Join us and together well leave our mark on the game industry!
Responsibilities:
Manage a team of user acquisition across a variety of marketing channels networks and platforms
Set clear team goals, delegate tasks and set deadlines
Discover training needs and provide coaching.
Be a driving force to execute the marketing strategy and achieve the goals.
Oversee day-to-day operations, responsible for team performance and report on metrics. Analyze key performance indicators for continuous optimization of paid acquisition to achieve volume, quality, and ROAS goals.
Development of strategic relationships with key marketing partners.
Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget.
Market research and Data Analysis (Identifying trends, opportunities, discrepancies).
Lead and motivate the team members, create an inspiring team environment with an open communication culture.

Were looking for a User Acquisition Manager to join our Global Marketing Team!
Futureplay is a nine-year-old Finnish mobile game studio located in Helsinki, part of the family for about 3 years now, working closely together.
This position is a Remote position, Monday to Friday (Friday- half day), working closely with the Finnish Marketing team- with the option to work from our office in Herzlia, and being close to the amazing UA team in Israel.
We're now on the lookout for a stellar UA Manager to join our team and help take our marketing to the next level. We dont stand on ceremony at Futureplay, and we dont like limiting ourselves to rigid job titles, but if youre an experienced UA professional looking for an exciting new challenge, then this job is for you. We are still looking to scale our flagship game Merge Gardens.
You are an expert at scaling a successful game to new heights. You are not scared of managing 6 or 7-digit monthly budgets. You will drive user growth, manage relationships with partners, implement & optimize campaigns and maximize ROAS. You can take a higher-level view at the activity and plan your strategy for the next few months. Together with business intelligence, youll also analyze and interpret data to create meaningful actionable insights that support the larger marketing strategy of the product. You have the ability to think big and outside the box, to experiment, investigate and innovate on every aspect of performance marketing.
Responsibilities:
Operate the entire user acquisition funnel for our main game, Merge Gardens, together with the rest of the UA team, in close collaboration with marketing, game, business intelligence, legal and finance teams
Plan and manage campaigns in a variety of channels including social media, ad networks, platforms and DSPs. Experience with TikTok and DSPs at scale is a plus.
Together with the team, analyze new channels & new opportunities and apply best performance marketing practices throughout the funnel
Be a team player, work and share knowledge to help each other grow. You know how to co-manage a network with a teammate.
Analyze the incoming data in real-time to direct budgets where they are most profitable and regularly report on campaign performance to other stakeholders in the company
Brainstorm and experiment with different creative hypothesis to generate meaningful insights into audience behavior and help differentiate the games from their competitors
Manage and cultivate relationships with external partners
Be curious about AI and how AI tools can help us in our everyday work.

Required Marketing Data Analyst
The Business Performance department is in charge of all the analytical aspects of our game operations and strategic planning: From game design, to user acquisition, player behavior, live-ops, and game optimization (such as monetization, retention, etc). We are looking for a data analyst for our Marketing Analytics team. The scope of responsibility of this team includes budget optimization for user acquisition for our games at the scope of tens of million dollars per game, analyses of game profitability and long term potential, analysis of the players behavior, player game funnel and reaction to new game features and offers, and a lot more. Our goal is making sure we bring the best and most relevant players to its games in the most efficient and effective way.
Responsibilities:
Be a focal point for anything related to new players performance and KPIs across our range of games, strategic planning, user segmentation, tests and growth opportunities identification
Daily support of ongoing analytical needs of the marketing department managers & teams
Establish and monitor success metrics that measure and explain the impact of the marketing activities
Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)
Run ad-hoc and in-depth analyses of the different Marketing activities and trends
Support decision making based on data
Collaborate with the game analysis team and the game studios to monitor and optimize our players experience, maximizing their retention in our games.

we are looking for a Website Manager to join our Digital Marketing team. we are looking for someone with a strong understanding of web technologies, excellent problem-solving skills, and the ability to work independently and collaboratively within a team. This role involves managing website content, ensuring site performance, and implementing SEO best practices to enhance our digital footprint.

Manage and maintain the companys WordPress websites.
Monitor website performance, troubleshoot issues, and optimize site speed and functionality.
Collaborate with the marketing team to implement digital campaigns and track their effectiveness.
Coordinate and manage external developers.
Conduct regular website audits to identify and resolve technical issues.
Stay up-to-date with the latest web technologies, trends, and best practices.
Collaborate with IT and Info-sec teams to ensure website security and data protection protocols are in place.
Manage cookie consent tools and ensure compliance with data privacy regulations.

we are looking for a Product Marketing Manager to join our product marketing team and work within the Energy, Fuel & Mobility division. In this role you will develop and execute product marketing plans, support account teams throughout the sales lifecycle for all marketing-related elements, and continuously plan, build, and manage marketing collateral, customer-facing activities, enablement plans, and sales tools.

IN THIS POSITION YOU WILL:

Conduct market research to understand consumer needs then target and segment our customers effectively based on this research
Create product marketing & sales enablement materials (such as value proposition, objection handling, battle cards, how-to guides, user manuals, and more)
Oversee HW+ SW product launches, feature releases, and product positioning
Bridge technical and marketing disciplines, translating technical features into clear, value-driven messaging for diverse audiences
Work in a continuous life cycle management framework that places our customers in the center, across geos, segments, and verticals