לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור בתל אביב יפו

Our marketing team is growing and we're looking for a ninja! So you should be passionate about numbers & performance, creative, goal oriented and a team player. Willing to take this challenge?

Responsibilities:
Drive our Entertainment games growth operational activity on multiple platforms (Canvas, web, mobile).
Manage media buying campaigns with multiple performance advertising platforms, networks and exchanges.
Perform campaign optimization with respect to bidding strategies, creatives, costs and targeting to meet companys goals.
Work closely with monetization, product, live-operations and design teams.
Collaborate with the data dept. to measure and analyze data around effectiveness of campaigns.
Guide the creative team to create new concepts, and iterate based on performance of the creatives and copy writing.

Our amazing Tel Aviv Studio is looking for an experienced Senior Monetization Manager to join our team. Were looking for a passionate person with a creative mind who loves games, understands people, data and wants to make a real impact in the gaming industry.

Responsibilities:
Planning and executing cross-channel monetization activities to increase engagement and revenue.
Plan the monetization and LiveOps ongoing promotions to meet the business monetary goals on a monthly basis.
Come up with gamification ideas to support the LiveOps Sales and drive players to increase engagements and stickiness, and generate more revenue
Managing the operation of in-game promotional activities with our various backend systems.
Collaborate with various teams such as product, creative, R&D & QA to deliver the best marketing activities.
Analyze and monitor your marketing campaigns. Extract data insights and suggest ongoing improvements to maximize monetization results.

We are seeking a senior UA Group Lead to manage our user acquisition channels; Performance advertising, SEO, and Partnership teams. As a critical management role, this position demands a leader with deep analytical skills and a proven track record in driving performance marketing initiatives.
Responsibilities:
Develop and execute and lead data-driven digital marketing campaigns, and implement growth strategies across paid performance, SEO, partnerships and influencers.
Lead and mentor a team of highly data-driven professionals.
Analyze key metrics to optimize and scale marketing efforts.
Collaborate with internal teams to align marketing strategies.
Generate performance reports for all major metrics, goals, and KPIs.
Initiate new methods and seek new channels and opportunities to meet potential customers in the right spot.
Stay abreast of industry trends and best practices.
Partner with the product team to align growth strategies with product development and business needs.

Required Influencer Marketing Manager
We have been disrupting the traditional eyewear industry, becoming the fastest growing and leading online eyewear retailer in the world with millions of customers. Our cutting edge in-house technologies and data-driven philosophy constantly keep us on the frontline of the global eCommerce B2C industry.
As an Influencer Marketing Manager, you will be responsible for the full life cycle, from initiation to execution of high quality and large-scale partnerships with US-Based Influencers on all social platforms, celebrity activations and cross company projects. Your goal is to deliver creative campaigns at scale that drive traffic, sales, and brand recognition.
An ideal candidate has passion for social media, ecommerce, retail, and fashion, has worked for digital marketing departments of retail brands or content marketing firms, and is experienced with negotiating, executing media campaigns, and optimizing using web analysis and data.
What Youll do?
Research, identify, acquire, and maintain new influencer contacts throughout our social media platforms.
Outreach influencers to expand our network and promote our program while proactively build strong relationships with past, current, and potential influencers.
Ability to negotiate various pricing models based on data analysis (CPM/Flat/CPC/CPA/Rev Share) and provide strategic insights, set campaign KPIs and ensure they are met.
Execute technical and operational aspects of campaigns (tracking, assets, follow-up, content review, results analysis).
Optimize ongoing campaigns incl. analyzing click-stream reports, changes suggestions, etc.
Role Located in Ramat HaChayal, Tel Aviv, Israel.

Were looking for an experienced leader to join our Revenue Analytics team. Our ideal candidate is an expert in marketing analytics, passionate about championing a data-driven approach to drive revenue growth effectively and efficiently, and can inspire, challenge, and grow our team.
In this role, youll manage a group of high-performance data analysts, responsible for defining and executing our Revenue department data and analytics strategy.
In this role youll:
Be a key player on the revenue leadership team, developing and executing the data analytics vision, evolve our acquisition strategy to achieve profitable growth across different geographies and distribution channels
Lead and mentor a team of talented data analysts to provide data driven and actionable insights
Manage and improve processes to balance between long-term, high-effort strategic projects and short-term, quick wins
Stay up-to-date with the latest trends and best practices in marketing analytics, partner with data science team to continue improving our cutting edge internal measurement and experimentation toolkit
Work cross-functionally with data platform, product and engineering teams to build and maintain top-tier revenue data infrastructure for accurate and timely reporting and sophisticated analysis.

We are looking for a Director of Organic Growth to drive the discoverability and revenue generation of our organic assets. This role is critical in ensuring that our website, app, and new discovery channels not only capture traffic, but also convert it into meaningful business results.
As we continue to expand our digital footprint, you will be at the forefront of integrating organic growth into every facet of our business, driving innovation, and ensuring that we remain ahead of the curve in the evolving digital landscape.
In this role youll :
Lead the development and execution of a comprehensive SEO strategy aimed at maximizing organic traffic from search engines, ensuring that our brand remains highly discoverable and competitive
Establish, track, and be accountable for the key business metrics that define success in organic growth. Your ability to set clear goals and measure progress will be crucial in driving the impact of organic initiatives.
Explore and establish our presence on emerging discovery channels, ensuring we are early adopters and leaders
Craft and execute a content strategy that is deeply aligned with our business goals and overall brand vision
Work closely with our Growth squads, Brand, and Comms teams to amplify the reach and visibility of our content, creating a cohesive and unified approach to growth across all channels
Be responsible for setting and communicating the long-term vision for organic growth within the company, ensuring that all efforts are aligned with this overarching goal
Manage a team of specialists including SEO, Content, and Analytics experts, as well as external partners and suppliers, driving a culture of excellence and continuous improvement.

Leading the establishment and the delivery of CRM strategy and underlying processes needed to see it through;
Play a key role in our overall digital marketing planning and delivery for acquisition and retention;
Driving a culture of continuous improvement within the CRM team;
Ensuring that automation enables efficiencies, creating a data-rich and productive CRM process;
Being an engaging and inspirational leader to the CRM team and wider group;
Driving engagement and revenue across channels such as email, push notifications, SMS, and messenger platforms;
Leading the development and maintenance of the CRM calendar to ensure it remains updated with the latest information;
Monitoring performance activity and reporting back to the wider team;
Planning and managing multi-channel marketing campaigns;
Conducting regular market research to keep up to date on trends and competition;
Leading preparation of creative briefs based upon campaign objectives, including initial preparation, copywriting, execution and analysis and developing your creative team members to be able to maintain this on an ongoing basis;
Developing the CRM roadmap, segmentation, content planning, and strategy.

Were looking for a marketing director with a strong business understanding and a proven track record of go-to-market strategy, product, and brand marketing. Reporting to the Head of Marketing, you will play a pivotal role in crafting and executing our go-to-market strategies, enhancing our brand, and driving business outcomes.
What youll do:
Strategy Development: Translate company objectives into a comprehensive marketing strategy across awareness, acquisition, retention, and monetization.
Brand Management: Own the overall story and perception around the brand through all customer interactions and tailored campaigns.
Campaign Development & Execution: Lead the ideation, execution, and optimization of multi-channel marketing campaigns, including product launches, promotions, events, webinars, email marketing, and account-based marketing (ABM) initiatives.
Cross-Functional Collaboration: Work closely with product, sales, customer success, and support teams to improve engagement and conversion metrics throughout the funnel and ensure a unified customer journey.
Identify Revenue Opportunities: Strategize and act on revenue opportunities, such as new use cases, pricing, packaging, features, or audience segments.
Team Leadership: Build, mentor, and lead a high-performing marketing team. Promote a culture of high achievement, continuous learning, and collaboration.

Were looking for a Director of Creative with a strong business understanding and a proven track record of building brands through creative marketing.
Reporting to the Head of Marketing, youll lead our creative team and shape our brand. This role combines the responsibilities of a traditional Creative Director with elements of brand management, focusing on delivering innovative and impactful creative solutions that align with our company's strategic goals.
What youll do:
Creative Strategy: Develop and implement innovative strategies that align with our brand objectives and business goals.
Creative Execution: Oversee the creative process from concept to execution across all marketing channels, including digital, print, and social media.
Brand Management: Own the visual brand identity and ensure consistency in brand messaging through all customer interactions and tailored campaigns.
Campaign Development & Execution: Lead the creative ideation, execution, and optimization of multi-channel marketing campaigns, including product launches, promotions, events, webinars, email marketing, and account-based marketing (ABM) initiatives.
Project Management: Manage and prioritize multiple projects simultaneously, ensuring timely delivery within budget constraints.
Team Leadership: Build, mentor, and lead a high-performing creative marketing team. Promote a culture of innovation, collaboration, high achievement, and continuous learning.

We are looking for a highly motivated and experienced Head of Customer Acquisition to join our company for the next phase of our fast-moving story.

Responsibilities

Support global marketing organizations, build and manage our marketing strategy and plans to optimize business goals.
Build Go-To-Market strategies of new product features and execute them with your team.
Developing tactics and playbooks across different marketing channels (CRM, partnership, social, etc.).
Understand users and their feedback, conduct market research, and ensure ongoing product market fit.
Defining marketing targets, forecasting, brand strategy and long-term planning.
Work closely alongside developers, designers, data analysts and product team to drive business growth and value creation.

At SysAid, we’re on a mission to liberate organizations by putting AI to work for them and their people. We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose. As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us! We're on the lookout for a passionate and skilled Partner Marketing Manager to join us on our journey. In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards SysAid's existing and prospective channel partners and strategic business and technology alliances. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company's global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth. You will collaborate closely with cross-functional teams within the organization including Channel & Alliances Sales, Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth. What you’ll do
* Strategy & Planning: Develop and implement a comprehensive partner marketing strategy for channel partners and strategic business alliances to drive awareness, pipeline, and revenue growth.
* Campaign Execution: Develop and execute joint marketing programs, including demand generation, content marketing, webinars, events, and digital campaigns to support partner goals and reach mutual target audiences.
* Partner Enablement: Create and distribute co-branded marketing materials, toolkits, and sales enablement resources to empower partners to effectively promote SysAid's solutions.
* Relationship Building: Collaborate closely with partners to understand their unique needs and ensure alignment on goals, strategies, and timelines. Foster strong, positive relationships to drive long-term partner success.
* Performance Tracking: Monitor and report on the effectiveness of partner marketing initiatives, analyzing key performance metrics, and optimizing campaigns based on data-driven insights.
* Cross-functional Collaboration: Work closely with product, sales, and marketing teams to ensure alignment and consistency in messaging, positioning, and partner engagement.

We are looking for a dynamic and detail-oriented Demand Operations Manager to oversee video advertising campaigns across multiple platforms, including Primis and our partner platforms. The successful candidate will be responsible for campaign setup, ad trafficking, optimization, and issue resolution.

The role requires a passion for digital advertising, excellent organizational skills, and the ability to collaborate effectively with various teams and departments within the company. If you are a people-oriented individual, a great multitasker, technical-oriented, love numbers, and looking for a career in a developing high-tech field this is the right place for you!

We are looking for a dynamic, hands-on Marketing Director to spearhead our Go-to-Market (GTM) strategy and drive our marketing initiatives to the next level.

Key Responsibilities:
Implement and oversee the execution of the companys GTM strategy to maximize market impact and revenue growth.
Lead the development and management of engaging, high-quality content across various platforms to support marketing goals.
Plan, manage, and execute comprehensive marketing campaigns across all digital and traditional platforms.
Oversee the management and optimization of the company website and HubSpot platform to enhance user experience and lead generation.
Drive and coordinate all marketing aspects of product release to market, ensuring successful launches and sustained engagement.
Initiate and support regional sales initiatives to drive pipeline growth and achieve sales objectives.
Collaborate with regional partners to design and execute joint marketing campaigns, strengthening partner relationships and expanding market reach.
Oversee and coordinate subcontractors to ensure timely and high-quality delivery of marketing materials and services.

we are seeking a dynamic Head of Digital Growth who thrives in dynamic, "figure-it-out-as-we-go" environments. You will drive our lead generation through paid campaigns and help us grow. This role is a unique opportunity to have a massive impact on our go-to-market (GTM) strategy.
WHAT YOULL DO...

Lead Generation: Plan, execute, and optimize paid campaigns across social media (LinkedIn, Instagram), Google Ads, and other digital platforms to drive high-quality leads.
Performance Optimization: Monitor and analyze campaign performance, using data-driven insights to optimize targeting, bidding, and ad creatives for maximum ROI.
PPC Management: Take a hands-on approach to managing pay-per-click (PPC) campaigns, ensuring they are efficient, targeted, and delivering strong ROI.
Budget Management: Manage budgets for paid media campaigns, ensuring efficient allocation of resources and tracking expenditures.
Campaign Strategy & Execution: Build and manage end-to-end campaigns with a hands-on approach, ensuring alignment with business objectives.
Market Research: Stay updated on industry trends, competitor strategies, and emerging digital marketing technologies to maintain a competitive edge.
A/B Testing: Conduct A/B tests to optimize performance and improve conversion rates.