Required Marketing Science Partner, Israel.
Partner with Facebook sales team to drive deep, strategic relationships with Facebook clients and agencies through identity based measurement and learning agendas that highlight how a client can improve business outcomes by employing better measurement techniques.
Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, to drive clients measurement objectives.
Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media.
Communicate complex research results to general audience.
Provide feedback to and collaborate with cross-functional teams such as
Product, R&D, and Partnerships to identify opportunities for new features, products and partnerships and drive client engagement around measurement innovation, including products alphas and beta.
Educate clients, agencies and the industry on Facebook measurement and research capabilities.
Work on White Papers and thought leadership pieces on good measurement, DR and performance marketing measurement.
Requirements:
A solid understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used (e.g. attribution)
Excellent understanding of online media, social platforms, related APIs, ad products and ad tech.
Client-facing experience, including experience driving change through adoption of new products or research methods.
Strong interpersonal skills with demonstrated ability to communicate technical content to general audience.
Direct experience independently scoping and executing a analytical projects from start to finish.
Direct experience of analysing and manipulate data sets to understand patterns and provide client insights.
Excellent communication skills with ability to work cross-functionally and influence clients.
Previous experience working with large data sets, statistical software such as R, MATLAB, SPSS, SAS, STATA and hive and /or SQL.
Fluent Hebrew.
PREFERRED QUALIFICATIONS:
4+yrs experience in Direct Response/Performance Marketing with an analytical background.
Bachelors degree or equivalent required, currently pursuing an advanced degree in statistics, economics, behavioral or social science or a related quantitative degree preferred.