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As a hands-on individual contributor, you will act as the primary technical expert for the marketing department when data discrepancies or tracking failures occur (e.g., missing conversions, Meta Ads signal drops, or AppsFlyer event mismatches). This position requires a proactive professional who uses SQL and data warehouse environments to identify and resolve anomalies before they impact reporting.

This is a dedicated technical specialist role focused entirely on deep ownership of data infrastructure and troubleshooting, without people-management responsibilities.

Responsibilities
Production Support & Troubleshooting

Own the end-to-end resolution of tracking and signal-delivery incidents (detection, root cause analysis, remediation, and documentation).
Diagnose data discrepancies across three distinct delivery paths: client-side GTM tags, Server-to-Platform CAPI, and reverse ETL.
Address and resolve brand- or country-specific tracking constraints, including regulatory and consent requirements.
Data Quality & Analysis

Conduct regular audits of event and conversion data across major platforms (Google Ads, Meta Ads, GA4, AppsFlyer, TikTok, and programmatic partners) to prevent attribution distortions.
Utilize SQL within Snowflake to validate that events sent via CAPI and reverse ETL match system specifications.
Document technical incidents and resolutions in clear, actionable reports for both technical and non-technical stakeholders.
AppsFlyer & GTM Ownership

Manage configurations and serve as the primary subject-matter expert for AppsFlyer and Google Tag Manager (both client-side and server-side) across all brands.
Partner with the internal GA4 team on cross-functional data issues (without holding direct responsibility for GA4 configuration).

We are looking for a highly analytical and performance-driven User Acquisition Manager to join our team and help scale our global user growth efforts. In this role, you will own acquisition and re-engagement activities across multiple paid media channels, optimize campaigns at scale, and drive measurable impact on user growth and business performance.

This is an exciting opportunity for someone who combines strong performance marketing expertise with a passion for data, experimentation, AI-driven innovation, and mobile app growth.

Responsibilities
Own and manage user acquisition, re-engagement, and retention campaigns across multiple advertising channels, including Meta, Google Ads, Apple Search Ads, DSPs, OEMs, and ad networks.
Monitor, analyze, and optimize campaigns to achieve and exceed growth KPIs, including installs, registrations, retention, engagement, and revenue targets.
Plan, execute, and scale innovative growth initiatives, experiments, and A/B tests to improve acquisition efficiency and user quality.
Build and maintain strategic relationships with media partners, advertising platforms, and agencies.
Provide regular performance reporting, insights, and recommendations to internal stakeholders and external partners.
Collaborate closely with Product, Content, Data, and Business Development teams to align marketing activities with product launches, sports calendars, and engagement initiatives.
Work with the creative team to continuously test new ad creatives, messaging, and formats across different markets and audiences.
Analyze user behavior, attribution data, cohort performance, and conversion funnels to identify growth opportunities.
Support expansion into new markets through competitive analysis, market research, and audience insights.
Stay updated on industry trends, privacy changes, attribution solutions, mobile measurement, and best practices across performance marketing channels.

we are looking for a Marketing Manager.
What you will do:
Own the marketing plan end to end: positioning, channels, budget and the numbers each one is accountable for.
Run paid acquisition across Meta and Google, using to produce the creative you test.
Build the content engine - landing pages, SEO, lifecycle email and in-product messaging - and keep it shipping weekly.
Launch new products and features to market, including the WhatsApp messaging service now going live.
Report honestly on what worked. A channel that is not paying for itself gets said out loud.

we are looking for a Influencer Relations Leader.
What you will do:
Find, approach and sign creators across TikTok, Instagram and YouTube in Israel and abroad.
Design the partnership model - affiliate, paid, product-for-content - and the terms that make it repeatable.
Run campaigns from brief to reporting, including whitelisting creator content for paid distribution.
Own the relationship after the first campaign. Most of the value is in the second and third.
Feed what creators struggle with back into the product. They are our most demanding users.

We are looking for a talented and enthusiastic individual to join our growing Business Development team as a Senior Business Development Account Manager.
Manage partner relationships: lead end-to-end management of partners accounts across commercial, legal, financial, and marketing functions.
Drive revenue growth: Identify and execute opportunities to expand existing partnerships through new products, markets, and channels.
Lead client strategy: act as a trusted advisor to partners, using data and market insights to influence decision-making and maximize performance.
Identify and close new business opportunities: Build and develop high-value relationships with potential partners to expand the companys portfolio.
Utilise BI tools: Generate valuable data and insights to drive business decisions.
Ensure operational excellence: Oversee partner reporting, financial accuracy, and performance tracking to support scalable growth.
Operate in a high-performance environment: Manage multiple high-impact initiatives simultaneously while maintaining attention to detail and execution quality.

we are looking for a VP Product.
What You'll Do:
Lead and manage our US GTM: Own the product vision and roadmap for our American market breakthrough
Lead as a Player-Coach: Manage a team of 2-3 Senior Product Managers while remaining actively hands-on in day-to-day execution, from feature definition to rapid prototyping
Oversee, develop, and communicate a clear product vision and roadmap aligned with company objectives and market opportunities
End-to-End Ownership: Drive the entire lifecycle, from ideation and design to development, launch, and continuous improvement to high-impact launch
Identify market trends, customer needs, and new opportunities to maintain a competitive edge in the AI and dating apps industry
Scale with Data: Utilize deep analytics, LLM models, and subscription strategies to optimize user joy and growth
Utilize analytics and customer feedback to inform decision-making and measure product success
Define KPIs and success metrics to measure the impact of features and capabilities post-launch
Oversee Agile processes, ensuring timely delivery and high-quality outcomes
Work in a dynamic and fast-paced start-up environment
Be an essential part of our growing startup family and help others find love

we're looking for a Director of Product Marketing to join our growing team and help shape the future of the decentralized world!
Role Overview:
As the Director of Product Marketing , you'll lead a team of Product Marketing Managers working closely with leaders and individual contributors across Product, go-to-market teams, and customers, bringing together technical expertise and market insight to create the compelling messaging and materials required to generate demand and enable sellers to prospect and close new business.
You'll function as the glue across these orgs within , helping build a continuous and ever-strengthening feedback loop across product development, GTM messaging, and customer feedback.
This is a hybrid position ideally in NYC with flexibility for candidates in Tel Aviv, and 3-4 days per week in our NYC office in midtown Manhattan or in our Tel Aviv office! Relocation assistance may be considered for this role. Sponsorship is not offered. The target salary range is $190-240k + a 10% bonus, with flex for the ideal candidate (see Compensation and Eligibility below).