Required Product Marketing Manager
Israel: Tel Aviv/ Hybrid (Israel)
Marketing | Full Time | Job Id: 25204
Why Join Us?
Join the Product Marketing Management team for Hybrid Mesh Network Firewalls to make an impact on our visibility, enablement and pipeline creation.
Key Responsibilities
Plan, develop and execute product launches and theme-based marketing programs, starting from core messaging to the development of customer-facing assets, field enablement, and promotional activities
Become an expert in your product/solution area; follow industry trends through analyst reports; work in lockstep with Product Management to understand product roadmap, translate key technical capabilities into compelling value propositions, and provide close ongoing product lifecycle marketing support
Develop thought-leadership and marketing assets designed to accelerate momentum across the different stages of the buyers journey (videos, research reports, bylines, infographics, white papers, webinars, brochures etc.) ensuring clarity and consistency of message
Lead high quality and timely execution of marketing campaigns, working with cross-functional teams such as PR, Digital, Web, AEO/SEO, Field Enablement, Technical Marketing, Competitive Intelligence, as well as external vendors and agencies
Drive sales and partner enablement activities; act as key contact with the relevant organizations driving communications of product direction, positioning, key messages and sales collateral
Present our products and solutions in formal and informal settings. Evangelize our solutions portfolio to our customers through webinars and other channels.
Requirements: 3+ years of experience in B2B product marketing, ideally in cybersecurity, networking , or enterprise software/hardware space
Hands-on experience delivering high-quality marketing materials with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
Strong writing skills - must be able to create a wide range of marketing content from scratch (presentations, white papers, brochures, etc.).
Exceptional communication and strong public speaking and presentation skills. Ability to communicate effectively to both technical and business-level audiences in a compelling and differentiating manner.
Proactive mindset, able to operate in an ambiguous, fast-paced, multi-stakeholder environment and manage multiple projects simultaneously.
BA/BS or equivalent experience.
This position is open to all candidates.