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We seek a motivated and experienced Affiliate Manager (B2C) to join our B2C marketing team. The ideal candidate will be responsible for developing and managing our affiliate marketing programs for our various B2C products, building strong relationships with partners, and driving growth through strategic initiatives. This role requires a proactive individual with a deep understanding of affiliate marketing strategies and a proven track record of delivering results
So, what will you be doing all day?
Develop and Manage Affiliate Programs: Create, implement, and oversee affiliate marketing strategies to increase traffic, leads, and revenue.
Recruit and Onboard Affiliates: Identify, approach, and onboard new affiliate partners that align with our various brands and business objectives.
Performance Analysis: Monitor and analyze affiliate performance metrics, generating reports and insights to inform strategic decisions and improve ROI.
Optimize Campaigns: Continuously assess and optimize affiliate campaigns for maximum effectiveness and profitability.
Collaborate with Internal Teams: Work closely with the marketing, management, and product teams to align affiliate strategies with overall company goals.
Stay Updated on Industry Trends: Keep abreast of the latest trends and best practices in affiliate marketing and incorporate relevant strategies into campaigns

we are looking for a User Acquisition Manager.
As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarwebs business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives

We are looking for a Director of Customers & Partners Marketing who knows how to translate strategy into execution, turn ideas into measurable business impact, and take full ownership of numbers, teams, budgets, and results.

This role operates at the intersection of HQ, Corporate Marketing, Growth, Product Marketing, regional GMs, Sales, and Customer Success, and reports directly to the CMO. Success in this role requires strong business acumen, cross-functional leadership, and the ability to influence at scale across global markets.

Your Key Responsibilities Will Include:

Lead, manage, and develop a global Customers & Partners Marketing team across four continents, including hiring, coaching, performance management, and team scaling.
Set clear goals, KPIs, and performance expectations for regional teams and leaders.
Own measurable performance scorecards, including pipeline generation, conversion, velocity, expansion, and ROI.
Build and execute annual and quarterly Field and Customer Marketing plans aligned with GTM strategy, ICPs, vertical priorities, and sales targets.
Partner closely with regional GMs, Sales leaders, Growth, Product Marketing, and Corporate Marketing to ensure alignment and execution.
Manage regional marketing budgets, investment decisions, and ROI with full accountability.
Drive pipeline growth and deal acceleration through ABM, Associations, local affiliates and influencers, field activations, ROI driven industry, prospects and customers and events and activities, partner programs, and executive-level engagements.
Ensure strong alignment from MQL to SQL in close collaboration with Sales.
Strengthen market presence through thought leadership, PR collaboration, industry associations, and customer advocacy, regionally with a cultural, local touch and feel.
Apply best-in-class Customer and Partner Marketing practices with a hands-on, execution-oriented mindset.

We are seeking a creative, data-driven, and business-oriented Marketing & Social media Manager to join our team. This role is dynamic and impactful, responsible for overseeing diverse marketing initiatives and driving innovative, high-performance strategies to support business growth.

Responsibilities:
Produce high-quality content, including digital writing (website, articles, posts), video materials, and innovative campaigns.
Analyze activity data, monitor performance, and generate actionable insights for continuous improvement.
Manage the companys social media presence, including content creation, audience engagement, and campaigns, with a deep understanding of platform dynamics and Facebook group activities.
Plan and execute ROI-focused marketing campaigns across leading digital platforms.
Oversee and manage media suppliers, ensuring alignment with marketing goals and effective campaign delivery.
Collaborate with internal departments to align marketing initiatives with strategic business objectives.

we are looking for an experienced performance marketing campaign lead to join their growing ecommerce team, with the goal of improving results, increasing revenue and helping to grow the fastest growing business within the company. This is truly an amazing and unique opportunity to join a dream team that shapes and executes the companys global ecommerce vision. You will be responsible for day to day management of search and social channels as well as additional media platforms, while maintaining ongoing relationships with partners overseas.
Responsibilities (English)
Working with key stakeholders to define business goals.
Monitoring and evaluating campaigns in multiple platforms.
Understanding the customer funnel, analyzing it and optimizing campaigns to perform best accordingly.
Stay ahead of the industry in terms of new tools, technologies and best practices.
Setup, implement & track large scale PPC campaigns across multiple countries.
Manage and optimize campaigns on an ongoing basis.
Analyze performance data.
Bring innovative ideas and discover new opportunities.
Manage high budgets in highly competitive markets.
Implementing innovative management techniques to maximize campaign performance
Run on-going A/B Testing on different activity parameters.

We are looking for a highly strategic and innovative professional to join our team as Senior Paid Social Campaign Manager. To succeed, you'll need to be analytical, technical, and creative, with a deep passion for the digital advertising ecosystem. The ideal candidate is a self-starter with a results-driven mindset, capable of planning, executing, and reporting on performance campaigns. You'll collaborate closely with our marketing, conversion, and creative teams to drive efficiency and growth, ensuring we meet and exceed our monthly targets.
Join our dynamic team and help shape the future of performance marketing!
Responsibilities:
Plan, manage, optimize, and scale Paid Social Campaigns across Meta, Snapchat, Tik Tok and other major networks.
Continuously monitor campaign performance, conduct in-depth data analysis, and provide actionable insights to drive ongoing improvement and optimization.
Take ownership of campaign measurement and reporting, producing detailed weekly and monthly reports across all relevant channels.
Stay ahead of industry trends by exploring different social platforms and emerging technologies, identifying opportunities to drive growth and innovation.
Collaborate closely with cross-functional teams, including Growth, Creative, and Analytics, to ensure seamless alignment and synergy across all marketing initiatives.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.
Stay informed about competitor activities, including best practices, creative strategies, conversion funnels, and offers, to maintain a competitive edge.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities (English)
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

Youll report to the Sr. Director of Marketing Operations whos seen and done it all before, and will give you plenty of space and opportunities to both demonstrate your skills and expertise as well as learn and grow.

Responsibilities

Campaign Ops (40%)

Support our Field Marketing team in executing live and virtual events, with a focus on ensuring leads are routed to the right BDRs or AEs accurately and efficiently.
Support marketers in sending email campaigns.
Collaborate with Demand Gen, Lifecycle, and Email Marketing in creating personalized nurture programs.
Support our global sales organization with executing campaigns and events.
Architect and use AI flows in Make, N8N, Zapier, and/or Workato to execute tasks and other complex solutions when required.
Platform Ops (35%)

Be the primary administrator for key marketing-owned systems, including HubSpot, Clearbit, WordPress, Confluence, etc., and of course the full suite of CHEQ products.
Define and document conventions, best practices, and processes, enabling end-users to operate independently wherever possible.
Participate in the development roadmap of operational programs like scoring, data quality, compliance, lead management, AI expansion, etc.
Insights / Data Quality Ops (25%)

Monitor and manage our HubSpot to Salesforce sync, identifying and resolving errors and issues.
Be a champion of data quality. Ensure data is clean and normalized, duplicates are minimized, leads and accounts behave with each other, and attribution data is populated consistently.
Use Salesforce, and on occasion HubSpot and/or Tableau, to create reports and dashboards to support marketers in understanding performance.

Were looking for a hands-on Marketing Lead to join our company and drive our content and events engine. This role sits at the intersection of legal, AI, and business and is ideal for someone who enjoys creating, shipping, and seeing their work out in the world.
Youll work closely with the founders to turn product capabilities, customer stories, and market insight into high-quality content and memorable events that resonate with in-house legal teams. From writing and publishing to planning webinars, meetups, and conference presence, this role is about execution first and learning fast.
This is not a strategy-only role. Its a builder role for someone who likes to create content, run events end-to-end, and continuously improve based on feedback and results.
What Youll Do
Lead hands-on execution of our companys marketing with a strong focus on content and events
Create clear, compelling messaging and content for in-house legal teams, including blog posts, thought leadership, customer stories, and product narratives
Plan and execute events end-to-end, including webinars, roundtables, meetups, and conference activations
Own the content calendar and ensure a consistent flow across LinkedIn, email, website, and events
Partner with sales and customer success to create practical assets such as decks, one-pagers, case studies, and event follow-ups
Maintain and update the website and digital presence to reflect current messaging and launches
Track engagement and performance to understand what resonates and improve future content and events.

seeking an experienced Business Development Director to lead strategic growth initiatives and support business operations. This role involves identifying new business opportunities, leading complex negotiations, licensing technologies, and tailoring solutions to customer needs. This position reports to the EVP Business Development.
Key Responsibilities
Develop business models, conduct market analysis, and present opportunities to senior management
Identify, initiate, and manage strategic partnerships in target markets
Facilitate negotiation processes for significant business deals
License proprietary technologies to pharma and biotech companies
Adapt products/technologies to market and customer needs
Collaborate closely with internal teams including Product, Development, marketing, and legal
Represent the company at international conferences and meetings with investors and partners

Were looking for a Lifecycle Marketing Manager to own and scale our retention engine: building journeys, automations, and campaigns that make customers fall in love with us again and again. If you love pairing data with creativity to turn one-time shoppers into loyal fans, this role is for you.

Responsibilities
Own Retention KPIs: Drive repeat purchase, LTV, and engagement across email and SMS.
Build Smarter Flows: Create automated journeys that anticipate customer needs: from onboarding and replenishment to cross-sell, upsell, and winback.
Test & Optimize Relentlessly: Run A/B tests on subject lines, offers, design, and timing to maximize performance.
Segment & Personalize: Use data to deliver the right message at the right moment, making every interaction feel tailor-made.
Spot Growth Opportunities: Partner with product and merchandising teams to launch lifecycle-driven promotions and bundles that boost AOV and repeat purchase.
Be the Customer Champion: Map the customer journey, identify drop-offs, and build strategies that bring people back.