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We are seeking a Director of Demand Generation to own and orchestrate how we create and capture demand across our enterprise and strategic account segments. This senior manager-level role (both strategic and hands-on) will define and execute our end-to-end demand strategy - spanning Account-Based Marketing (ABM), field marketing, paid media, and integrated campaigns - all with the goal of driving quality pipeline and revenue.
Reporting to the VP Growth Marketing, the Director of Demand Generation will lead a team of demand gen professionals and collaborate closely with Sales and BDRs to ensure marketing efforts are tightly aligned with business goals. The ideal candidate is a native English speaker, based in Israel but focused on the U.S. market, who can combine creative campaign strategy with data-driven execution to fuel growth.
Responsibilities:
Demand & Pipeline Creation
Own the comprehensive demand generation strategy to meet revenue goals
Design and execute integrated, multi-channel programs that move target accounts from awareness to late-stage acceleration
Orchestrate digital, event-based, and outbound campaigns for long, complex sales cycles with multi-stakeholder buying groups
ABM Initiatives
Build scalable, tiered ABM motions (1:few and 1:many) aligned to sales priorities and key segments
Tailor plays for top strategic accounts and broader account tiers
Field Marketing
Lead field marketing from planning to execution, delivering high-impact in-person and virtual experiences
Manage events such as strategic conferences (and sponsorships), executive dinners, roundtables, webinars, regional programs, and sales-led initiatives
Ensure tight sales alignment and clear account strategy, with pre- and post-event follow-up to drive pipeline
Paid Growth
Oversee full digital paid growth strategy, including campaign planning, execution, and optimization across key channels (search, social, display, programmatic)
Ensure paid efforts support ABM, amplify content and events, retarget engaged accounts, and provide air cover across long sales cycles
Continuously evaluate performance to improve ROI and drive pipeline-quality engagement
Partner & Ecosystem Marketing
Identify and nurture relationships with strategic partners, such as AMGA, RISE, NAACOS, and similar organizations
Drive co-marketing efforts, joint webinars, sponsorships, and ecosystem collaborations that support awareness and demand generation
Ensure all programs tie into pipeline creation with clear attribution and follow-up
Team Leadership & Mentoring
Lead and grow a team of demand generation professionals (ABM, field, paid media)
Set goals, provide coaching, and foster a culture of accountability, creativity, and continuous improvement
Support career development and cross-functional collaboration
Cross-Functional Collaboration
Work closely with Brand & Content to develop assets for demand programs (e.g., thought leadership, case studies)
Partner with Marketing Ops and Rev Ops on executive-level dashboards, attribution, and performance tracking
Align tightly with BDRs and Sales on target account lists, key personas, and synchronized plays
Measurement & Optimization
Define success metrics including pipeline created and influenced, account engagement, funnel progression, deal velocity, and win rate
Analyze campaign and channel performance data regularly to derive insights
Maintain robust attribution models and visibility into the buyers journey
Lead weekly reporting and quarterly retrospectives to optimize strategy
Budget Management & Forecasting
Own the demand generation budget, ensuring efficient allocation and ROI
Track and report on cost per lead (CPL), CAC, and channel performance
Create quarterly forecasts for MQLs, conversion rates, and pipeline contribution