דרושים » פרסום שיווק ויחסי ציבור » VP Marketing

we are looking for an experienced and commercially minded VP of Revenue Marketing to lead our global revenue marketing organization.
Reporting to the CMO, you will own the strategy and execution required to generate predictable, efficient pipeline across new business and regional growth. You will bring together our digital growth, lifecycle, website, regional and field marketing efforts into one connected revenue engine, with clear accountability for pipeline contribution, customer acquisition efficiency, and business growth.
This is a highly cross-functional leadership role. You will work closely with Sales, BDR, Product Marketing, Customer Marketing and Revenue Operations to translate company growth goals into an effective marketing strategy and operating plan.

You'll work shoulder-to-shoulder with the founders to set positioning and execute it across every surface. You'll hire your team - starting with the Social Media Expert below. You'll have real budget for paid, real autonomy for brand decisions, and real ownership of the funnel from awareness to first paid customer.

This is the most senior marketing seat in our company. It's founder-adjacent by design. You'll shape what category we win, not just how we tell people about it.


What you'll actually do

Own positioning, narrative, and brand voice across the entire company surface.

Build the marketing team - start with social, scale to content, paid, partnerships, community.

Run the public launch (PR, Product Hunt, X, YouTube, podcasts, press).

Stand up a real demand-gen engine - paid search, paid social, content SEO, creator partnerships.

Own MQL → SQL conversion in partnership with the founders.

Set the metrics that matter and report against them weekly.

we're the company.
we're building the future of product security. our mission is to enable both humans and ai to build secure-by-design software, at scale, without slowing innovation.
our about us page offers a real look at our culture, our values, and the people behind the product.
this is where you come in.
we're hiring an internal brand & experience manager. at the company, the people who work here are the most important audience we have. the experience of being one of us should be as considered as anything we put in front of a customer, and we hold it to the same bar. thats why this role sits under brand. youll design the experience and the culture across our teams in tel aviv, london, and the us, from someones first day through every milestone that follows. a separate operations team runs the building and the day-one logistics, so your energy goes entirely into the people, the moments, and the story, with an obsessive eye for detail.
what youll do
own the global welfare and engagement calendar end to end: company events, happy hours, holidays and milestones, gifts, and a premium, unmistakably-the company swag and gifting program. planned with taste, run with precision, never generic. this is hands-on. youll sweat the details of a single gift, not just design the framework for one.
treat internal communication like our best brand work. own the voice behind company moments, celebrations, and announcements, so what people hear on the inside is as polished and as alive as what the market hears on the outside.
keep one team across three time zones. make the us and our london hub as looked-after and as visible as the people down the hall in tel aviv. balance the schedule, ship milestone gifts anywhere, and shape events so distributed people feel like core contributors, never afterthoughts.
design the employee lifecycle. set the standard for every moment that matters, from the day-one welcome through work anniversaries to a thoughtful goodbye, while operations executes the it, the equipment, and the desk.
stay genuinely close to how people feel about working here, formally and informally, and let that sentiment shape what you build next.
own a real, multi-currency budget across all three regions. spend where it lands, split it fairly between hubs, and curate vendors to a standard that matches the brand

Were looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a products brand identity, positioning, and market presence from the ground up.
This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life.
You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement.
Working directly with senior leadership and closely with product and sales, youll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers.
Youll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution.
What Will You Do?
Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales.
Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging.
Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery.
Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership.
Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the products value and move conversations forward.
Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers.
Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the companys leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers.

We are the leading AI creation platform helping teams build, deploy, and scale their content output by combining all the leading AI models, AI tools, and a world-class stock catalog in one place. Plus, with a dedicated partnership from our award-winning creative team, organizations have everything they need to succeed with AI today. Trusted by 50M+ creators and 50% of Fortune 100 companies worldwide including Google, Amazon, Microsoft, and Versace, we provide a seamless, subscription-based platform with a global license to produce professional video content efficiently and securely. we are looking for a strategic, hands-on, and fast-paced Product Marketing Manager to drive growth across our funnels, channels, and markets in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators, brands, and businesses, turning our product and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, optimizing how we acquire, convert, and retain customers, and opening new opportunities with sales, agencies, and external partners.You'll act as the key driver who makes things happen, working closely with Marketing, Product Growth, Sales, Copy, Design, Social, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What You'll Do
* Drive Business Impact: Turn marketing strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Partner with Sales: Work closely with Sales teams to sharpen positioning, build enablement materials, and turn market opportunities into pipeline and revenue.
* Open New Markets & Opportunities: Work with agencies, external clients, and industry events and conferences to create new opportunities and expand into new markets and segments.
* Optimize Funnels with Product Growth: Partner with Product Growth teams on funnels and user communications to quickly iterate, reduce friction, and improve conversion at every step.
* Work Across Marketing Channels: Collaborate with marketing teams across all channels to deliver the right message to the right audience.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified executions.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

Required Growth Lead
The Role:
Youll be the Growth Lead for Core Photos - the marketing owner of our flagship product.
This is a proven, scaled business. The opportunity isnt to find product-market fit. Its to look at a $150M+ product and ask: where does the next meaningful wave of growth come from?
A new channel. A creative breakthrough. A new audience. A smarter offer. A better way to tell the story. Or something we havent thought of yet.
Youll set the growth strategy, decide where to place the bets, and turn them into reality.
Youll work as part of a small, high-ownership team alongside Business, Product, Creative, and Engineering - bringing the marketing and growth perspective into how the product evolves, not just how it is promoted.
This is a role for someone who thinks like a builder: someone who doesnt just execute growth plans, but designs them.
What Youll Do:
Own the growth strategy and marketing plan for Core Photos
Identify and unlock new channels, audiences, and growth opportunities
Design and lead major growth initiatives from idea to scale
Own significant marketing budgets and decide where they create the most impact
Partner deeply with Creative to develop ideas and messaging that actually move people
Work with Product and the broader team to connect marketing insights with the product experience
Use data to understand whats working, make fast decisions, and scale what wins
Continuously experiment - new channels, new angles, new mechanics
This is not a channel management role.
Its a chance to own the growth agenda for our largest product, and shape how much bigger it can become.

Were looking for a Communications and Content Lead to define and amplify how we sound and show up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion.
Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. Youll help shape our positioning as a trusted, established, and differentiated category leader.
This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. Youll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships.
What You'll Do:
Own our communications and content strategy
Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market.
Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories.
Own social media strategy and execution: content calendar, voice, posting, and engagement across channels.
Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media.
Launch and run our influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand our reach and credibility.
Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion.

Youre senior enough to own the marketing and partnerships tech stack end-to-end, but youre an individual contributor at heart. Youd rather get into the system and improve it yourself than hand it off. You think in terms of full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity is routed, tracked, and credited correctly through revenue.

You embrace AI as a core part of how you work, actively experimenting with new ways to improve automations, connect tools, and increase your own output. You move fast, support your decisions with data, and bring structure and clarity to everything you touch.

What will you be doing all day?

This is a hands-on ownership role. Youll take systems that already exist and make them faster, cleaner, and more scalable.

Own and optimize HubSpot Marketing Operations, including workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the journey from first touch through conversion.
Elevate marketing operations by ensuring campaigns, lead routing, attribution, and reporting are accurate, efficient, and scalable.
Sharpen tracking and attribution by improving how we measure the funnel end-to-end, strengthening the connection between paid channels and HubSpot, and evolving our multi-touch attribution model into a trusted source of truth.
Improve automation and middleware by maintaining and upgrading the connections between HubSpot, our databases, and advertising platforms.
Oversee data quality, including incoming data requests, audience segmentation, performance analysis, and regular database hygiene audits.
Own partnership operations by improving how we track partner-sourced and partner-influenced pipeline, automating lead handoffs and routing, and providing the partnerships team with reliable data.
Drive attribution and analytics across acquisition, conversion, expansion, and churn. Identify where the funnel is breaking, where budget is performing, and where improvements will have the greatest impact.
Bring AI into the marketing engine by identifying manual, repetitive, and error-prone processes and automating them with AI and no-code or low-code tools.
Partner cross-functionally with teams across the company to improve operational efficiency and accelerate growth throughout the customer lifecycle.