Were looking for a hands-on Head of Integrated Marketing to turn product positioning and business priorities into campaigns that reach the right buyers and move them to action.
Youll shape campaign concepts, write and adapt content for key channels, and lead campaigns from brief to launch and measurement. Youll work across Product Marketing, Demand Generation, Brand, Social, Field and Partner Marketing, Customer and Community Marketing, Design, Web and Sales.
Youll create and edit campaign content yourself while coordinating the people and channel owners needed to bring each campaign to market.
Youll own the integrated campaign plan and operating process. Within agreed company priorities and resources, youll have the authority to set campaign plans, maintain the calendar and resolve routine delivery issues directly with channel owners.
Key Responsibilities:
Build integrated campaigns around our product, customer and business priorities.
Turn product positioning, customer evidence and audience insight into a clear campaign idea, message and call to action.
Write and shape channel-ready content, including landing-page copy, email, paid and social messaging, event copy and follow-up.
Create campaign briefs that define the audience, goal, message, offer, channel plan, owners, timeline and success measures.
Lead campaigns from planning through production, launch, performance review and follow-up.
Own the integrated campaign calendar and coordinate milestones, dependencies, reviews and launch readiness.
Work with channel owners to agree how each campaign will appear across their channels and resolve routine execution issues.
Partner with Product Marketing to ensure campaign content is accurate, differentiated and supported by proof.
Collaborate with Brand and Design to make campaign work consistent with our brand and visual standards.
Coordinate with Demand Generation, Field and Partner Marketing, Social, Customer and Community Marketing, Web and Sales to connect campaign activity.
Monitor campaign performance with the relevant channel owners, identify what is working and recommend improvements.
Share campaign plans, progress, results and material risks with marketing leadership.
What success looks like:
Campaigns launch against clear briefs, owners, timelines and success measures.
Product positioning is translated into connected, consistent campaigns across relevant channels.
Channel owners understand their role and can deliver without the CMO coordinating routine details.
Campaign content is strong, useful to buyers and ready for its intended channel.
Results are reviewed and used to improve subsequent campaigns.
The CMO is focused on strategy, priorities and major decisions rather than writing campaign copy or chasing delivery.
Requirements: Experience leading integrated or multi-channel B2B marketing campaigns, ideally in SaaS or technology.
Strong writing and editing skills, with examples of work across channels such as landing pages, email, paid, social and events.
The ability to turn product or business strategy into a clear campaign concept and practical execution plan.
Experience managing campaign briefs, calendars, timelines, dependencies and launch processes.
Confidence coordinating work across teams and resolving day-to-day issues without relying on escalation.
A balance of strategic thinking and hands-on execution: you can define the campaign and write the copy.
Comfort using campaign data to assess results and improve future work.
Clear communication, sound judgment and the ability to manage several campaigns at different stages.
This position is open to all candidates.