דרושים » פרסום שיווק ויחסי ציבור » senior director of brand marketing

we're the company.
we're building the future of product security. our mission is to enable both humans and ai to build secure-by-design software, at scale, without slowing innovation.
our about us page offers a real look at our culture, our values, and the people behind the product.
this is where you come in.
we're hiring an internal brand & experience manager. at the company, the people who work here are the most important audience we have. the experience of being one of us should be as considered as anything we put in front of a customer, and we hold it to the same bar. thats why this role sits under brand. youll design the experience and the culture across our teams in tel aviv, london, and the us, from someones first day through every milestone that follows. a separate operations team runs the building and the day-one logistics, so your energy goes entirely into the people, the moments, and the story, with an obsessive eye for detail.
what youll do
own the global welfare and engagement calendar end to end: company events, happy hours, holidays and milestones, gifts, and a premium, unmistakably-the company swag and gifting program. planned with taste, run with precision, never generic. this is hands-on. youll sweat the details of a single gift, not just design the framework for one.
treat internal communication like our best brand work. own the voice behind company moments, celebrations, and announcements, so what people hear on the inside is as polished and as alive as what the market hears on the outside.
keep one team across three time zones. make the us and our london hub as looked-after and as visible as the people down the hall in tel aviv. balance the schedule, ship milestone gifts anywhere, and shape events so distributed people feel like core contributors, never afterthoughts.
design the employee lifecycle. set the standard for every moment that matters, from the day-one welcome through work anniversaries to a thoughtful goodbye, while operations executes the it, the equipment, and the desk.
stay genuinely close to how people feel about working here, formally and informally, and let that sentiment shape what you build next.
own a real, multi-currency budget across all three regions. spend where it lands, split it fairly between hubs, and curate vendors to a standard that matches the brand

Were looking for a Communications and Content Lead to define and amplify how we sound and show up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion.
Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. Youll help shape our positioning as a trusted, established, and differentiated category leader.
This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. Youll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships.
What You'll Do:
Own our communications and content strategy
Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market.
Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories.
Own social media strategy and execution: content calendar, voice, posting, and engagement across channels.
Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media.
Launch and run our influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand our reach and credibility.
Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion.

What am I going to do?
Translate business goals, campaigns, and product messaging into design that tells a story
Work autonomously with stakeholders in Growth, Brand, Leadership, and Product, managing your own priorities
Maintain and evolve our brand guidelines, ensuring consistency across every marketing and brand deliverable.

Were looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a products brand identity, positioning, and market presence from the ground up.
This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life.
You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement.
Working directly with senior leadership and closely with product and sales, youll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers.
Youll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution.
What Will You Do?
Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales.
Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging.
Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery.
Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership.
Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the products value and move conversations forward.
Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers.
Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the companys leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers.

We're looking for a Senior Marketing Designer to join our team. This is an end-to-end role - from campaign brief through concept, design, and launch. You'll work closely with marketing, growth, brand, and product to shape how shows up to the people running their own businesses - and to the customers we're trying to reach.
What you'll do:
Translate positioning and campaign strategy into design that's clear, distinctive, and on-brand across web, lifecycle, paid, and social.
Own creative from brief to shipped asset - landing pages, launch campaigns, email, sales enablement, and brand moments.
Rapidly prototype and test creative directions using Claude, Weave, Midjourney, Figma, and others to get real work in front of stakeholders and users fast.
Partner with growth and lifecycle marketers to make design decisions that move real metrics - not just look good in a deck.
Contribute beyond your own campaigns - to our visual system, our brand craft, and our design culture.

Were looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead us into its next chapter of growth. This role will own the companys marketing strategy end-to-end, build a powerful consumer brand, scale growth channels, and drive meaningful demand across every touchpoint with our users and community.

This is a unique opportunity to join a fast-growing market leader and shape our marketing vision from strategy to execution. Youll develop bold, creative, and data-driven initiatives while driving performance across brand, content, design, performance marketing, and community.

Your main focus will be building a strong and iconic B2C brand in Israel, accelerating growth, scaling our community into a powerful engine, and positioning us as the leading B2C brand in the Israeli market.


What Youll Do
Lead and Manage our Marketing team and strategy across brand, performance, content, CRM, Influencers, PR, and community.
Own and scale the full growth funnel- user acquisition, retention, activation, engagement, and monetization
Lead and develop internal marketing teams as well as external agencies, freelancers, and vendors.
Plan and manage marketing budgets, with hands-on ownership of measurement, optimization, and ROI-driven decision-making.
Conceptualize and execute creative campaigns and breakthrough brand initiatives.
Work closely with Product, Commerce, and Community teams to create a holistic and consistent user experience.
Analyze market trends, consumer behavior, and competitive landscape to continuously refine strategy.
Lead product launches, seasonal campaigns, and strategic collaborations.

You'll work shoulder-to-shoulder with the founders to set positioning and execute it across every surface. You'll hire your team - starting with the Social Media Expert below. You'll have real budget for paid, real autonomy for brand decisions, and real ownership of the funnel from awareness to first paid customer.

This is the most senior marketing seat in our company. It's founder-adjacent by design. You'll shape what category we win, not just how we tell people about it.


What you'll actually do

Own positioning, narrative, and brand voice across the entire company surface.

Build the marketing team - start with social, scale to content, paid, partnerships, community.

Run the public launch (PR, Product Hunt, X, YouTube, podcasts, press).

Stand up a real demand-gen engine - paid search, paid social, content SEO, creator partnerships.

Own MQL → SQL conversion in partnership with the founders.

Set the metrics that matter and report against them weekly.

We're seeking a Senior User Acquisition Manager to own paid social as a core growth engine for HoneyBook. You'll take ownership of high-budgets, full-funnel campaigns, shape testing frameworks and push the channel mix into new territory.
A few of the things you will do:
Own the strategy, budget allocation, and day-to-day management of large-scale paid social campaigns across Meta, TikTok, YouTube, LinkedIn, Reddit, and other emerging channels - balancing brand awareness and performance objectives, and making the call on where and how to invest to hit pipeline and revenue targets.
Use creative and conversion data to identify and reach high-value audiences, and continuously optimize performance across the funnel.
Lead testing roadmaps - audience, creative, bidding, and platform-level experiments - and translate results into scalable strategy.
Partner closely with Creative, Lifecycle, Brand, and cross-functional stakeholders (Product, Data, Finance) to plan and execute high-impact, integrated campaigns.
Measure, track, and document all test results, brand lift studies, and critical insights; build the measurement frameworks that connect spend to business outcomes
Create and present clear, actionable reports and recommendations to marketing leadership, using data analysis and visualization to tell the story behind the numbers.
Stay ahead of platform changes, betas, and emerging channels, and bring point-of-view on where HoneyBook should test next.
Act as a senior voice on the team - sharing best practices, raising the bar on channel expertise, and mentoring more junior team members as the team grows.

Required Client Solutions Manager (Domestic Market) - Israel
Responsibilities
Team Intro
The Domestic team partners with Israels largest and most iconic brands across all verticals from Retail and CPG to Finance and Automotive driving their success within the local ecosystem. We act as strategic advisors to the market's leading advertisers, executing full-funnel strategies that span from high-impact brand awareness to performance-driven results. By leveraging data-driven insights and best-in-class support, we empower the biggest players in the Israeli market to maximize their growth and cultural impact on us.
Responsibilities
- Manage and grow long-term relationships with Israels largest brands and market leaders, providing strategic guidance to scale their domestic presence on us.
- Execute and optimize full-funnel strategies, monitoring auction ad campaigns from high-impact brand awareness to performance-driven conversions.
- Analyze campaign performance data to deliver actionable, data-driven business insights, helping clients achieve both branding and performance KPIs.
- Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
- Drive education on our ecosystem, sharing product updates and best-in-class creative and measurement practices tailored to the Israeli market.
- Conduct regular business reviews using a consultative approach to build deep-rooted partnerships and drive long-term growth in collaboration with the sales team.
- Share marketplace feedback to influence our advertising strategy and consistently drive product feature adoption based on local market needs.
- Investigate and troubleshoot technical client issues by working directly with product and engineering teams to ensure seamless campaign execution.
- Develop automated reports and performance frameworks utilizing internal data tools to track and visualize client success.