We are looking for an experienced B2B Technology Product Marketing Manager to join our growing team.
Ours is a highly motivated, experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.
Responsibilities
Manage the core messaging of the Snowbit offering, working closely with engineering/R&D, product, and business teams
Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the companys overall strategy and goals.
Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
Work with the extended marketing team in the design and execution of events, thought leadership and account-based marketing tactics
Leverage industry, market, and product insights for all campaign work, content efforts and all other marketing initiatives
Develop and implement coordinated plans for launches and announcements.
Lead the development and curation of use cases and customer references for our products/solutions
Manage product communication and messaging on all marketing channels including print, web, social media, email, and display
Work with content marketing and design teams to create suitable content for each stage of a customers digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
Manage Snowbit integration in webinars, podcasts, virtual and in-person events
Regular monitoring of user analytics and using these insights to drive strategies
Requirements
Requirements: Passion for technology and an entrepreneurial spirit
8+ years of experience in B2B/Enterprise product marketing is a must
Experience in the cybersecurity domain is a must
Experience marketing to a technical audience is a big advantage
Experience in tools like Wordpress, Salesforce, Marketo, Google Analytics is an advantage
Experience with strongly engaging business and technology stakeholders
Ability to translate and script complex technical concepts into customer-friendly language and concise value propositions in the form of documents and presentations
Strong ability to build models and reports, study performance metrics across the entire funnel, and use data-driven insights to deliver results.
Proven ability to organize, motivate, and drive cross-functional efforts within the company and own & implement programs from start to finish
Strong English communication skills (Spoken and Written)
This position is open to all candidates.
