דרושים » פרסום שיווק ויחסי ציבור » Senior Product Marketing Manager

We seek an experienced product marketer to join our Global B2B Marketing team to support our B2B marketing goals across our Merchant, and other B2B offerings, globally. This role will play a key part in driving go-to-market planning and execution. You will work with various teams across the company including product, sales, marketing and commercial to make sure new features are brought to market and adopted. You will be responsible for driving sales enablement, messaging, positioning, content development, as well as identifying and acting on growth and cross-sell opportunities.
Successful candidates must have prior experience in product marketing in a B2B software/tech/SaaS industry.
What you'll be doing:
Collaborate with cross-functional teams to develop product positioning and messaging that resonates with target audiences and aligns with business objectives.
Create and execute go-to-market plans for new and existing products, including product launch plans, sales enablement materials, and marketing campaigns.
Become an expert on our target audiences, identifying what they care about, how they think, and how we can best cater to their needs.
Turn our products, features, and capabilities into compelling stories that resonate with and win over diverse audiences, from restaurant and business owners to C-suite executives.
Develop and deliver product training and sales enablement materials to ensure the successful adoption of products by sales teams and clients.
Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities.
Manage the development of product marketing content, including case studies, guides, and product videos.
Work closely with demand generation, Content and Marketing Automation teams to drive product awareness, sales and retention.
Monitor and report on product performance metrics, and provide recommendations for product and marketing improvements.

As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field

We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.

We're looking for a Product Marketing to join our team in TLV!

What You'll Do:
Acting as the glue that binds our product strategy to the go-to-market tactics we need to drive top-line results, you will own new product and release launches.
Identify and deliver a powerful product message for a technical audience with zero tolerance for sales spin.
Coordinate and synthesize inputs from key stakeholders (sales, product, customer success) to deliver value-oriented messaging.
Create a marketing plan for our Cyber products, supporting customer retention and acquisition efforts.
Ensure consistent messaging across web properties and all marketing deliverables.
Own new product and release launches to drive top-line results.
Bring a fresh perspective to understand customer needs and why our Cyber is essential for managing vulnerability lifecycle and reducing cyber risk.

We are looking for a Product Marketing Manager.
Responsibilities:
Market Analysis: Conduct market research to identify and map key industry trends, competitive landscape, and customer needs. Translate insights into actionable strategies to drive product differentiation and market leadership.
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Work with product management, sales, and marketing to plan and execute go-to-market plans for new products and features.
Content Development: Create powerful content that communicates and promotes our product offering and differentiated value, including sales enablement materials, website content, product datasheets, webinars, case studies, product videos, etc.
Sales Enablement: Equip sales with the knowledge, tools, and resources they need to effectively sell our products. Develop sales training materials, presentations, and competitive battlecards to support the sales process and drive conversion.

We are seeking an experienced Product Marketing Manager to join our amazing team. As Product Marketing Manager , you will play a pivotal role in shaping and executing product marketing strategies that drive awareness, engagement, and adoption of our cybersecurity solutions.

Responsibilities
Plan and produce content on solution capabilities, including blogs, briefs, whitepapers, videos, etc.
Become the go-to expert on our target buyers in the identity cybersecurity space, understanding their unique needs, purchasing behaviors, and key buying criteria
Continuously gather market intelligence in the identity security domain to stay ahead of industry trends and customer preferences
Work closely with product management to develop clear and compelling positioning and messaging for cybersecurity solutions
Understand and support our sales channel, train them on the problems we solve for our buyers and users, develop internal tools and external collateral, and teach them how and when to use them

Focus both on Marketing and Product development aspects and own the full life cycle.
Establish the vision and strategic plan for the assigned product segment.
Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.
Ensure customer focus by communicating and building rapport with customers (average and KOLs) as required and ensuring the voice of the customer is reflected in all work processes.
Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in.
Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI).
Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment.
Works closely with commercial and regional marketing team to develop go-to-market programs.
Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results.
Support Regional Sales and establish product pricing and positioning strategies.
Understand and utilize salesforce.com to identify market trends.

As the Global Head of Amazon Marketing Cloud you will play a critical role in establishing and leading a new global data team dedicated to developing cutting-edge Amazon Marketing Cloud use cases and dashboards for our Amazon Ads customers. This role is designed for an entrepreneurial self-starter with a robust analytical background, a passion for Martech, and a proven track record of simplifying and automating manual processes to enhance efficiencies and data analysis workflows.
What youll do:
Strategic Leadership: Spearhead the creation and implementation of innovative Amazon Marketing Cloud solutions that meet the evolving needs of our global Amazon Ads customers.
Team Development: Build, mentor, and lead a global team of data analysts and engineers focused on the delivery of high-impact Amazon Marketing Cloud use cases and dashboards.
Process Optimisation: Leverage your extensive experience to streamline and automate manual data analysis processes, reducing time spent on data analysis and enhancing workflow efficiencies.
Cross-Functional Collaboration: Work closely with cross-functional teams across different locales to ensure the seamless integration and adoption of Amazon Marketing Cloud solutions.
Data Expertise: Demonstrate deep expertise in SQL queries, data analysis, and the translation of complex data sets into actionable insights for business growth.
Market Insights: Stay ahead of Martech trends and Amazon Marketing Cloud advancements to ensure Holding remains at the forefront of innovation.

Were growing rapidly and are seeking highly motivated, experienced Product Content Writers to advance our product documentation architecture, strategy, & design. If you have a passion for writing and you're excited to have an impact on a platform used by some of the biggest names in tech, we want to meet you! This is an opportunity to join a team that is defining its content strategy, with a vision towards creating a model that becomes the industry standard. Youll be working for an amazing offering in a growing market, working with a team of experienced product managers, engineers, and designers.
YOUR DAY TO DAY WILL BE-
Owning and managing all the content needs for your product pillar
Working with Product Managers, Engineers, and Designers to create concise, clear, and helpful microcopy
Providing feedback on UX/UI in the product areas you are responsible for
Writing Help Center articles including how-tos, tutorials, and best practices
Creating user assistance for our features, including walk-mes and sidebar content
Helping to define and maintain the Content Team Style Guide, design system, and other team assets
Monitoring and responding to internal and external feedback channels to address customer needs and define content priorities
Staying up to date with market trends and finding new ways to showcase content that fits our global audience.

We are looking for an outstanding Account Manager to join our team in Israel who can manage our key accounts in the market that would want to advertise on Pinterest. The role would be managing advertising campaigns on Pinterest as well as being the subject matter expert to consult c-level clients.
What you'll be doing?
Manage and grow post-sale client relationships with top-tier, global advertisers.
Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization, provide step-by-step consulting and guidance from planning to execution of new solutions.
Analyze campaign performance data, creatives, and products to offer clients data-driven business insights and at the same time identify new opportunities and strategies to grow customers business (e.g. entering new markets, and launching new products or product updates).
Capacity to offer hands-on campaign setup and management services.
Resolve clients issues proactively, efficiently, and support by implementing solutions that prevent future problems.
Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
Manage significant structures and scaling challenges with the main objective to ensure continued customer success and growth.
Serve as external product consultant educating clients and their agencies on product solutions and best practices for Pinterest, and ultimately grow existing business partnerships.
Serve as a subject matter expert shedding light on industry trends and insights.
Work closely with teams of Account Leads, Industry Directors, Market Leads, Design & creative, Data, and Analytics.