דרושים » פרסום שיווק ויחסי ציבור » Email Marketing Specialist

As the Marketing Automation Manager (Email & SMS Specialist), you will be tasked with developing and executing online communication marketing strategies to drive customer engagement, increase sales, and enhance customer loyalty. Dive into personalized and targeted email campaigns, customer segmentation, and optimized customer journeys using cutting-edge marketing automation tools. This position demands a profound understanding of email marketing best practices, data analysis, and a potent blend of creative and analytical thinking.



Responsibilities:



Develop and implement impactful email strategies for enhanced customer engagement, conversion, and retention.
Lead SMS marketing initiatives for heightened customer engagement and tailored messaging campaigns.
Utilize AI tools like ChatGPT to optimize various marketing channels, including email.
Execute diverse email campaigns, covering lifecycle emails, promotions, newsletters, and customer segmentation.
Collaborate with the marketing team to align email initiatives with broader goals and brand messaging.
Employ marketing automation platforms for crafting automated email workflows, customer journeys, and lead nurturing.
Conduct A/B testing and analysis to refine email elements for improved performance.
Monitor key email metrics, including deliverability, open rates, click rates, and conversions.
Segment customer data for personalized communications based on demographics, behavior, and purchase history.
Work with the design team to create visually appealing email templates and graphics.
Stay updated on industry trends, best practices, and emerging technologies in email marketing automation.
Provide regular reports to the marketing team on email campaign performance, trends, and optimization suggestions.

We are seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for our brand roadmap and strategy regarding customer marketing and lifetime value.
The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish us as a property management thought leader.
The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.
As CRM & Lifecycle Marketing Lead, you will:
Manage, test, and assess email campaigns across the marketing funnel on HubSpot.
Lead lifecycle strategy development and execution across various channels.
Be responsible for strategy, team management, and data-driven campaign optimizations.
Monitor reports to ensure campaigns meet budget and revenue targets.
Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.
Oversee marketing programs including automation and triggered-based initiatives.
Create campaign briefs for email campaigns.
Collaborate cross-functionally for campaign execution.
Establish analytics and reporting to inform leadership and enhance CRM strategy.
Lead testing strategies for continuous improvement.
Develop segmentation and targeting strategies for personalization.
Cultivate cross-functional relationships for full-funnel campaigns.
Develop short- and long-term lifecycle marketing strategies.
Recommend organizational changes and stay updated on CRM trends and regulations

At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people. We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose. As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us! We're on the lookout for a passionate and skilled Marketing Manager to join us on our journey and drive a variety of global marketing programs and campaigns. In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards SysAid's existing customer base and channel partners. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company's global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth. You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.
What you’ll do
* Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing install base.
* Analyze data to understand customer pain points, product usage, engagement, and customer experience to identify growth opportunities and make data-driven recommendations Establish a marketing program focused on driving partner awareness, engagement, and demand generation through an ecosystem of partners. Collaborate closely with partners to execute joint plans that include clear objectives, key metrics, and outcomes with partners to reach new customers and increase global growth.
* Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads. Drive advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
* Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
* Run ongoing A/B tests on different performance parameters and develop playbooks
* Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
* Regular tracking and reporting on campaign performance

we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

The Marketing team seeks a Senior Marketing Operations Manager to own the MarTech stack, develop and drive processes, analytics, and insights. This role reports directly to the CMO and works across go-to-market teams to ensure we meet our marketing and overall revenue objectives. The ideal candidate has exceptional analytical, communication, and technical skills and should possess a natural curiosity for how the business operates.
Responsibilities include:
Technology management:
Own technology roadmap, build and refine the marketing tech stack and data integrations
Capture requirements and onboard new go-to-market tools
Partner with Revenue Operations to optimize go-to-market processes, lead routing, data enrichment, and more.
Oversee websites technology integrations
Research and suggest new tools and solutions to better manage data collection and operations
Operations:
Partner cross-functionally with Revenue Operations, Sales and Marketing teams to prioritize technology and reporting needs
Partner with Marketing team to develop campaign, data and reporting processes
Train and educate the marketing and sales teams on marketing tools and data
Monitor and communicate with sales team to optimize marketing-driven prospecting
Create scalable processes, particularly for campaign develop and governance, including SFDC campaign setup, managing UTMs, forms, email templates and data field mappings
Reporting and analysis:
Partner with executives to develop reports / dashboards and analyze findings
Leverage Salesforce dashboards to communicate progress against department goals
Implement, manage and deliver marketing attribution reporting and insights
Develop consistent reporting cadences for campaigns and quarterly results
Oversee Google Analytics reporting.

About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position We are seeking a skilled and experienced Marketing & Data Operations Manager to oversee all aspects of marketing automation, data management, and integrations within our organization. The ideal candidate will be proficient in utilizing marketing technology platforms such as HubSpot and Salesforce, capable of building integrations, developing data dashboards, and providing actionable insights to drive marketing strategies. This role requires a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams. Key Responsibilities:
* Ownership of marketing automation platforms such as HubSpot ( must! ), ensuring all systems are effectively utilized to drive marketing campaigns, capture leads, and optimize customer interactions.
* Integration Development for various marketing tools and systems to streamline processes, improve data accuracy, and enhance marketing capabilities.
* Data Management and Analytics:
* Data accuracy and accessibility - Effectively manage marketing data to ensure its accuracy and integrity for the marketing team.
* Customized dashboards and reporting - Develop and maintain data dashboards and reporting tools that provide actionable insights tailored to business objectives.
* Data analysis - Utilize advanced analytical tools to systematically analyze marketing data, identifying trends, patterns, and opportunities for optimization.
* Data hygiene and compliance: Implement processes to maintain data hygiene and ensure compliance with relevant regulations, supporting the overall effectiveness of marketing strategies and decision-making processes 4.Cross-functional collaboration with various teams to align data and operations strategies with business objectives. Act as a liaison between marketing and IT departments to ensure smooth integration and implementation of marketing technology solutions.

Our growth marketing team is looking for a growth marketing pro to lead our web funnels group, and help us generate more MQLs through full-funnel, state-of-the-art digital experiences. As the group lead, youll oversee 3 critical functions, all revolving around our main marketing product.
As the group lead youll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization leveraging the best technologies, data, methodologies, and UX; And the Web Dev function is at the heart of our website health, bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.
Youll collaborate frequently with technical and business units to define the best web-based experiences from content, design, and flow perspectives, bringing the companys vision to life.
Responsibilities:
Improve our website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies involving content, UI, data-leveraging automation and flows, and more
Oversee the production of strategic web assets to ensure the companys vision and DNA are brought to life and support revenue goals
Oversee the external appearance of the brand across digital product directories, like G2, Shopify, and the likes
Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
Improve our Shopify-based Low-to-High-Touch funnel, driving relevant app installs
Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools

Are you a dynamic communicator with a passion for cybersecurity? A cutting-edge cybersecurity startup, is seeking a talented Marcom Manager to join our team in Tel Aviv.
If you thrive in a fast-paced environment, love crafting compelling content, and have a flair for public relations and events, we want to hear from you!
Responsibilities:
* Develop and execute comprehensive marketing communication strategies to enhance our brand awareness and market presence.
* Create engaging content for various channels including website, social media, blog posts, email campaigns, and more.
* Drive PR initiatives to secure media coverage, press releases, and thought leadership opportunities.
* Organize and manage events such as webinars, industry conferences, and networking events to promote our solutions.
* Collaborate cross-functionally with the sales, product, and leadership teams to ensure alignment and consistency in messaging.
* Monitor and analyze marketing performance metrics to optimize campaigns and strategies.

Required E-COMMERCE MARKETING LEAD
As the E-commerce Marketing Lead, you will play a pivotal role in driving our progression into the e-commerce landscape (non food). This position requires an adept understanding of e-commerce marketing strategies, an ability to analyze customer behavior and market trends, and a knack for tailoring these insights to the unique dynamics of the Israeli market. Your leadership will be instrumental in navigating us through this exciting expansion, marking a significant milestone in our growth trajectory.
Key Responsibilities:
Develop and implement marketing strategies for ecommerce verticals with a focus on fashion & general merchandise, emphasizing online user behavior, acquisition techniques, and retargeting of new and existing users.
Analyze market trends, customer behavior, and sales data to identify growth opportunities, using these insights to drive effective user acquisition and retention strategies.
Manage and optimize online marketing channels, prioritizing metrics and performance analysis to adjust strategies as needed.
Continuously enhance the customer journey on the platform through A/B testing and user feedback, aiming to improve user experience and conversion rates.

We are seeking a talented and versatile Marketing Specialist to join our growing team in Tel Aviv.
As a Marketing Specialist, you will play a crucial role in shaping our brand identity, enhancing our market presence, and enabling our go-to-market teams success. This role offers the opportunity to work in a fast-paced, collaborative environment where your creativity and initiative will be valued.
Key Responsibilities:
Content Creation for GTM Teams:
Develop persuasive and informative content to support our go-to-market (GTM) teams, including sales decks, one-pagers, award submissions, educational materials, and more.
Collaborate closely with sales, marketing, and product teams to understand key messaging and value propositions, translating them into compelling narratives and visuals.
Craft engaging and tailored content to address the needs and pain points of target audiences, driving awareness, engagement, and conversion.
Ensure consistency and accuracy of messaging across all GTM materials, adhering to brand guidelines and tone of voice.
Develop materials consistent with our visual identity across field and digital marketing as well as go-to-market collateral.
Create visually appealing graphics and multimedia assets to support various marketing initiatives, such as presentations, infographics, videos, and social media content.
Collaborate with cross-functional teams to maintain brand consistency and integrity across all touchpoints, ensuring a cohesive and memorable brand experience.
Stay abreast of design trends and best practices, continuously evolving and refining our brand aesthetic to resonate with target audiences.