דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

we are seeking a highly motivated and experienced Product Marketing Manager to lead the successful introduction, go-to-market, and adoption of our newest product.
As Product Marketing Lead, youll direct our newest strategic product that is currently in the development stage.
Youll play a pivotal role in shaping its market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth, to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Develop a deep understanding of the product, its unique value proposition, and target customer segments
Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Build a team of product marketers, and further develop and deepen the product marketing discipline across the organization
Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
Work with sales and growth teams to meet revenue and customer goals

Were seeking a highly motivated and experienced Product Marketing Manager to join our team and lead the successful go-to-market, introduction, and adoption of this product.
As Product Marketing Manager, youll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

Were seeking an accomplished and innovative Head of Marketing to spearhead our brands marketing efforts.
As Head of Marketing, youll be responsible for our overall branding strategy, brand analysis, messaging development, and defining our tone and style.
Youll drive brand campaigns, create compelling customer stories, manage our brand book, and ensure effective product naming.
Youll leverage your expertise to guide our marketing and customer service teams continuously.
Responsibilities:
Manage and Lead the Brand:
Oversee the companys brand management efforts
Plan, promote, and execute company events and conferences
Influencers and active customers
Play a key role in managing the companys public relations efforts
Manage Broad Marketing Efforts:
Oversee the development and maintenance of our website. Ensure the website contains compelling and engaging content to attract and retain visitors.
Lead our YouTube channel management, including live streaming and central social media channels.
Cultivate official and unofficial communities to engage with users and promote brand awareness.
Strategize and execute leadership programs and attend industry events and meetups.
Management of Studio: Design, Creative, Video, and Content:
Supervise our design and creative studio, including the creation of banners, emails, and landing pages.
Define our design language and allocate resources to ensure visual consistency.
Elevate creative output and oversee the production of promotional videos.
Manage content creation, ensuring it aligns with brand messaging and engages the target audience.

We are seeking a highly motivated and analytical Growth Product Marketing Manager to design user journeys and improve our Conversion Rate Optimization (CRO) efforts.
In this role, you will play a pivotal role in improving user experience, driving growth, and maximizing conversion rates across our digital properties.
As Growth Product Marketing Manager, youll be responsible for developing and executing strategies to enhance our product performance and user journey within the website to drive higher conversion rates.
Youll collaborate cross-functionally with our product managers, growth teams, designers, developers, and marketers, to identify optimization opportunities and implement data-driven solutions that will yield measurable improvements in user engagement, acquisition, and retention.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

We are an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to About 1000 employees while we deliver high-quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies. We are seeking a Marketing Communications Manager, to play a pivotal role in orchestrating the creative aspects of our marketing campaigns. This includes meticulously planning, overseeing, and harmonizing various facets of our marketing messages and communication strategies to effectively reach our target audience. In this dynamic position, you will collaborate closely with cross-functional teams while overseeing a compact yet talented studio consisting of designers, video editors, and a small content team. Your primary responsibilities will encompass project management and ensuring seamless alignment with our business objectives. Your contribution will be instrumental in spearheading marketing initiatives across all business units. Additionally, you will closely monitor the performance of creative outputs from your team, create monthly reportings and fine-tune strategies for optimization. We seek a candidate with a well-established track record in concept creation, adeptness in collaborating with various marketing teams, and a demonstrated ability to yield winner campaigns. The candidate is an AI champion and will take on the pivotal role of educating the team on harnessing the full potential of AI tools for content, video, and design creations. Responsibilities: Team Management: You'll lead a team responsible for creating captivating copy, video content, engaging landing pages, banners, and ads. Your role includes timely asset delivery across marketing channels and maintaining brand consistency and quality. Concept Creation: You will leverage your extensive expertise in concept creation to generate innovative ideas for our marketing campaigns. Your skills will be instrumental in translating these concepts into visually appealing and highly effective creative materials. Additionally, you will take on the role of mentor and leader for the Content Team, guiding them in crafting engaging and informative content across diverse marketing channels. Furthermore, you will be tasked with enhancing the team's AI capacity, optimizing AI tool effectiveness, and elevating the quality of our production processes. You will monitor content performance and make data -driven recommendations for improvements. Leadership and Collaboration: You will play a dual role as both a leader and mentor, fostering a culture of creativity and collaboration among your team members. Additionally, you will actively collaborate with cross-functional teams to ensure that our marketing campaigns seamlessly align with the overarching objectives of our company. To gather input and brainstorm new creative ideas, you will lead a creative roundtable involving stakeholders from within our B2C business unit, ensuring a comprehensive and innovative approach to our marketing strategies.

Required an experienced B2B Marketing Manager who can lead the strategy, planning, and execution of global marketing initiatives to drive awareness, consideration, and usage of Tebex services. This quest involves leading the coordination of comprehensive, holistic marketing programs. These programs encompass lead generation, awareness initiatives, events, PR, product marketing, editorial, and digital marketing, all in partnership with the broader business and sales teams.
Are you the one we seek? Read on to find out.
Responsibilities:
In this role, you will:
Develop and lead a B2B content strategy across LinkedIn, Medium, Twitter/X, and other relevant social channels, including webinars and research papers.
Manage and lead an always-on PPC/performance marketing strategy across LinkedIn, Facebook, Google, and Bing. This includes briefing on creative and copywriting needs where applicable and conducting ongoing reporting analysis.
Lead a global B2B events strategy to promote Tebex's offerings at conferences worldwide, supporting C-level speaking opportunities and dinners/networking events.
Collaborate with both the sales and creative teams to produce ongoing marketing materials and sales decks.
Research and write weekly thought-leadership articles and blog posts surrounding the gaming payment industry that will engage our B2B clientele.
Operate and own an industry-leading B2B monthly newsletter by curating the latest product marketing initiatives.
Manage PR initiatives to gain brand awareness and traction among our target demographic within tier 1 B2B publications and podcasts.
Coordinate and execute regular competitor analysis to ensure we keep ahead of the market in our marketing activities.
Oversee the entrance to a harmless portal that definitely does not contain a Kraken.

We are seeking a valiant Influencer Marketing Manager to join our Growth Team and develop effective user acquisition campaigns.
As an Influencer Marketing Champion, you'll take the helm in navigating the entire gaming influencer landscape - from mapping the terrain of influencers in leading games such as League of Legends and Valorant, to onboarding influencers and brokering their promotional deals with us - leading them to victory through epic exposure and app download numbers.
Responsibilities
In this role, you will:
Engage with influencers and creators to build rich, long-lasting relationships
Negotiate deal costs and deliverables with influencers and agencies to secure the best deals for the developers we represent
Onboard influencers and manage partnerships to ensure successful activations
Plan, execute, and report on influencer activations
Ensure influencer promotions are executed as expected by reviewing their VODs and analyzing data on the traffic driven to the app
Stay ahead of social, influencer, and technology trends by reading industry reports and consistently testing innovative promotional ideas
Collaborate with Creative, Data, and Product teams to align UA efforts with overall business objectives.

We are on the lookout for an adept and self-driven AI Specialist Conversion rate Marketing Operations Manager to join our team.
In this role, you will spearhead efforts to enhance conversion rate optimization across campaigns, manage our lead routing and attribution tool efficiently, and harness AI to elevate our martech arsenal and conversion rate.
How will you make an impact?
Take charge of optimizing conversion rates across marketing campaigns, leveraging data-driven insights and strategies.
Analyze the lead-to-opportunity conversion rate funnel, identifying opportunities for optimization and improvement.
Manage and streamline our lead routing and attribution tool (Leandata), ensuring seamless workflow of leads and contacts.
Harness AI technologies to refine and enhance our martech tools, maximizing efficiency and effectiveness.
Serve as the focal point for questions regarding our marketing tech stack, ensuring optimal utilization and integration.
Manage and track upcoming renewals and spearhead the renewal process for tools and agencies owned by Marketing Operations.
Facilitate the onboarding process for new vendors/systems, collaborating with legal and security teams for seamless integration.
Collaborate with cross-functional teams such as Revenue Ops and Biz Ops to ensure alignment of processes and systems.
Lead the rollout of new technologies, conducting user onboarding and training sessions, and providing ongoing support.
Collaborate with the Finance team on budget-related matters, ensuring adherence to budgets and proper utilization of resources.
Support day-to-day marketing operations tasks to ensure smooth functioning of activities.