We are looking for a strategic, high-energy Senior Product Marketing Manager to spearhead the growth and adoption of Edge. In this role, you sit at the cross-section of Product, Leadership, Marketing, and Legal, ensuring that our innovation is matched by bold, relevant messaging.
Your mission is to build a seamless product-to-market feedback loop that makes our roadmap feel as if it were written by our customers themselves. You will be the primary advocate for the business traveler, translating their needs into a visionary product story that feels human, not just technical.
What youll do
Own the Edge narrative: Develop the overarching product story, positioning, and value drivers. You will ensure we have a differentiated "customer promise" that cuts through the noise of the travel space.
Strategic GTM ownership: Define further buyer segmentation (ICP) and launch frameworks for new features and geographic expansions.
Cross-functional catalyst: Act as the connective tissue between Product, C-level stakeholders, Marketing, Legal, and external vendors/partners. You will align these departments to ensure our messaging is not only visionary but also compliant.
Community collaboration: Partner closely with our Brand Experience Manager to turn customer feedback into advocacy and ensure our community insights directly influence the product roadmap.
Sales and org enablement: Build the playbooks, talk tracks, and collateral that help our global teams navigate conversations about Edge with confidence and clarity.
Full-funnel optimization: Guide narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and feature adoption through constant testing and iteration.
Product roadmap influence: Use qualitative and quantitative customer research to uncover real motivations and objections, acting as a strategic advisor to Product leadership on what to build next.
Requirements: 5+ years of PMM excellence: Proven experience in end-to-end product marketing for B2B/B2C products, ideally within a fast-paced tech environment.
Native English speaker: Exceptional storytelling, copywriting, and verbal communication skills are non-negotiable. You must be able to articulate a vision that feels personal and intuitive.
AI savvy and quality obsessed: Experience integrating AI tools into your workflow to streamline research and content generation. You know how to prompt for efficiency while maintaining a high "quality bar" for the final output.
Community and user advocacy: Deep experience in "listening" to the market. You know how to leverage customer communities to gather insights and turn users into brand champions.
Presentation and design literacy: Expert-level ability to build narrative-driven decks. You can take a complex concept and turn it into a simple story that wins over both users and executives.
Stakeholder management: Demonstrated ability to influence executives and navigate complex cross-functional environments to get products to market.
Strategic and data-informed: Ability to use customer research and market signals to guide product priorities and GTM focus.
This position is open to all candidates.