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A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

We are looking for an experienced B2B Technology Product Marketing Manager to join our growing team.
Ours is a highly motivated, experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.
Responsibilities
Manage the core messaging of the Snowbit offering, working closely with engineering/R&D, product, and business teams
Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the companys overall strategy and goals.
Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
Work with the extended marketing team in the design and execution of events, thought leadership and account-based marketing tactics
Leverage industry, market, and product insights for all campaign work, content efforts and all other marketing initiatives
Develop and implement coordinated plans for launches and announcements.
Lead the development and curation of use cases and customer references for our products/solutions
Manage product communication and messaging on all marketing channels including print, web, social media, email, and display
Work with content marketing and design teams to create suitable content for each stage of a customers digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
Manage Snowbit integration in webinars, podcasts, virtual and in-person events
Regular monitoring of user analytics and using these insights to drive strategies
Requirements

Required Senior Product Marketing Manager
Tel Aviv
Our Product Marketing teams mission is to help propel and advance the companys growing product portfolio and drive interest in our product.
As a Senior Product Marketing Manager reporting to the Sr. Director of Product Marketing, you will drive market positioning and messaging for new product capabilities and offerings in the analytics platform. Working with a cross-functional team, you will be responsible for developing positioning and messaging, go-to-market strategy, sales enablement, and competitive analysis.
The ideal person for this position has experience in the Developer / DevOps / Analytics / SDLC space with a passion for business.
Expectations:
Messaging and documentation to support our GTM strategy, including positioning, sales enablement, and more
Working cross-functionally with product managers, sales, and marketing to strategize and execute successful product launches and create pipeline and user engagement
Updating and improving our sales enablement content as we evolve our product and how we position it in the marketplace
Creating audience-specific collateral from video and webinars, presentations, user guides, blogs, and more!
Being a key player as we drive awareness, demand, and adoption of our analytics platform.

We are looking for a Product Marketing Manager.
Responsibilities:
Market Analysis: Conduct market research to identify and map key industry trends, competitive landscape, and customer needs. Translate insights into actionable strategies to drive product differentiation and market leadership.
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Work with product management, sales, and marketing to plan and execute go-to-market plans for new products and features.
Content Development: Create powerful content that communicates and promotes our product offering and differentiated value, including sales enablement materials, website content, product datasheets, webinars, case studies, product videos, etc.
Sales Enablement: Equip sales with the knowledge, tools, and resources they need to effectively sell our products. Develop sales training materials, presentations, and competitive battlecards to support the sales process and drive conversion.

We seek an experienced product marketer to join our Global B2B Marketing team to support our B2B marketing goals across our Merchant, and other B2B offerings, globally. This role will play a key part in driving go-to-market planning and execution. You will work with various teams across the company including product, sales, marketing and commercial to make sure new features are brought to market and adopted. You will be responsible for driving sales enablement, messaging, positioning, content development, as well as identifying and acting on growth and cross-sell opportunities.
Successful candidates must have prior experience in product marketing in a B2B software/tech/SaaS industry.
What you'll be doing:
Collaborate with cross-functional teams to develop product positioning and messaging that resonates with target audiences and aligns with business objectives.
Create and execute go-to-market plans for new and existing products, including product launch plans, sales enablement materials, and marketing campaigns.
Become an expert on our target audiences, identifying what they care about, how they think, and how we can best cater to their needs.
Turn our products, features, and capabilities into compelling stories that resonate with and win over diverse audiences, from restaurant and business owners to C-suite executives.
Develop and deliver product training and sales enablement materials to ensure the successful adoption of products by sales teams and clients.
Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities.
Manage the development of product marketing content, including case studies, guides, and product videos.
Work closely with demand generation, Content and Marketing Automation teams to drive product awareness, sales and retention.
Monitor and report on product performance metrics, and provide recommendations for product and marketing improvements.

As the Global Head of Amazon Marketing Cloud you will play a critical role in establishing and leading a new global data team dedicated to developing cutting-edge Amazon Marketing Cloud use cases and dashboards for our Amazon Ads customers. This role is designed for an entrepreneurial self-starter with a robust analytical background, a passion for Martech, and a proven track record of simplifying and automating manual processes to enhance efficiencies and data analysis workflows.
What youll do:
Strategic Leadership: Spearhead the creation and implementation of innovative Amazon Marketing Cloud solutions that meet the evolving needs of our global Amazon Ads customers.
Team Development: Build, mentor, and lead a global team of data analysts and engineers focused on the delivery of high-impact Amazon Marketing Cloud use cases and dashboards.
Process Optimisation: Leverage your extensive experience to streamline and automate manual data analysis processes, reducing time spent on data analysis and enhancing workflow efficiencies.
Cross-Functional Collaboration: Work closely with cross-functional teams across different locales to ensure the seamless integration and adoption of Amazon Marketing Cloud solutions.
Data Expertise: Demonstrate deep expertise in SQL queries, data analysis, and the translation of complex data sets into actionable insights for business growth.
Market Insights: Stay ahead of Martech trends and Amazon Marketing Cloud advancements to ensure Holding remains at the forefront of innovation.

We are looking for an outstanding Account Manager to join our team in Israel who can manage our key accounts in the market that would want to advertise on Pinterest. The role would be managing advertising campaigns on Pinterest as well as being the subject matter expert to consult c-level clients.
What you'll be doing?
Manage and grow post-sale client relationships with top-tier, global advertisers.
Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization, provide step-by-step consulting and guidance from planning to execution of new solutions.
Analyze campaign performance data, creatives, and products to offer clients data-driven business insights and at the same time identify new opportunities and strategies to grow customers business (e.g. entering new markets, and launching new products or product updates).
Capacity to offer hands-on campaign setup and management services.
Resolve clients issues proactively, efficiently, and support by implementing solutions that prevent future problems.
Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
Manage significant structures and scaling challenges with the main objective to ensure continued customer success and growth.
Serve as external product consultant educating clients and their agencies on product solutions and best practices for Pinterest, and ultimately grow existing business partnerships.
Serve as a subject matter expert shedding light on industry trends and insights.
Work closely with teams of Account Leads, Industry Directors, Market Leads, Design & creative, Data, and Analytics.

The Global Marketing Director, Imaging Systems Segment , iTero reports into the Sr. Director of the Imaging Systems segment. This role is responsible for developing and executing a comprehensive go-to-market (GTM) strategy and commercialization plans for iTero innovative Imaging Systems solutions that will help drive practice growth and efficiency for dental professional customers -- including General Dentists (GPs), Orthodontists, and Dental Labs.

You will need to understand the needs of customers and patients for positioning and messaging development, and commercialization plans across the globe. The role requires the ability to think strategically and work collaboratively counterparts, product management, regional marketing leadership, sales, legal/regulatory teams, and marketing agency partners. You must be able to effectively influence the organization up and down. Additionally, this role requires you to gain insight into local market dynamics, collect voice of customer feedback and consolidate input into the development of global product launch and key campaigns to drive expected growth for the company.
In this role, you will
Conduct thorough market analysis to identify target audiences, analyze competitor activities, and stay informed about industry trends.
Develop a deep understanding of customers across the globe and create close relationships with key opinion leaders.
Develop and implement a comprehensive go-to-market (GTM) strategy including defining target customers, value props, claims, positioning, messaging, launch, and post-launch activities
Work in collaboration with other functions such as Global Marketing Excellence, Commercialization excellence, Services ect
Analyze and report product performance and making data-driven recommendations to drive impact.
Collaborate with global product development, marketing communication, clinical education, training and sales teams to deliver impactful product launch.
Build and maintain strong partnerships with regional iTero marketing teams in creating and implementing iTero strategies and programs around the globe.

Focus both on Marketing and Product development aspects and own the full life cycle.
Establish the vision and strategic plan for the assigned product segment.
Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.
Ensure customer focus by communicating and building rapport with customers (average and KOLs) as required and ensuring the voice of the customer is reflected in all work processes.
Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in.
Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI).
Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment.
Works closely with commercial and regional marketing team to develop go-to-market programs.
Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results.
Support Regional Sales and establish product pricing and positioning strategies.
Understand and utilize salesforce.com to identify market trends.

We are seeking a Senior Product Marketing Manager to join our fast-growing Growth team
As a Senior Product Marketing Manager, you will play a vital role in driving our growth, with an impactful contribution to all its key business objectives. Through hands-on collaboration with cross-functional teams, you will ensure seamless product launches, drive awareness and engagement of the company's technology, and strengthen the customers brand affinity.
In this role, you will:
Product Marketing - Lead marketing initiatives for new and existing features, from building marketing briefs through project management to creatives, including video scripts, email marketing, website materials and more.
Marketing Strategy - Understand the competitive landscape, stay informed about industry trends and correctly position the product marketing activities.
Brand Storytelling - Tell the brand story through emails, website materials, blogs and webinar presentations. Create compelling messaging and positioning that resonates with target audiences and differentiates our brand from competitors.
Content Creation - Craft unified messaging that showcases our brand and product through various assets, including in-product copy, partnerships, sales enablement and more.
Website Management - Support the website's visibility, along with managing and refreshing the content regularly to keep the website engaging and up-to-date. This involves a basic understanding of SEO principles.

As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field

As a Product Merchandising Coordinator, your goal is to make sure the brands product pages fit the brand's purpose and vision. You will be dealing with the launch of new jewelry plans, from start to finish, from the merchandising and technical side.

Your goal is to take a product and turn it into a product page that customers will understand. In this role your main responsibilities are to deliver the best product pages according to the merchandising Gantt, manage the launch of the new collection and optimize existing products.

Responsibilities
Manage all new product releases.
Deliver high-pressure tasks in a short period.
Make the product pages approachable, easy, and quick to understand.
Manage multiple people's responsibilities to have projects done on time, like, production, design, SEO, performance marketing, brand and product team to ensure the best collection launch.
Ordering samples for new products
Work closely with the creative team during post-production, giving feedback on images and edits, as well as making the final selection for product page galleries.
Overlook the catalog manager throughout the process of creating new product pages.
Review all product pages with precision before launching.
Support the ongoing life cycle of products across sites, by constantly reviewing old product pages to see where they can be improved
Stay up to date on competitors, jewelry, and industry trends.
Add to Card improve CVR by analyzing customer behavior on the product page

We are seeking an action-oriented, Product Marketing Manager who is craving to be part of a great company, disruptive product offering, and fast-growing industry. The Product Marketing Manager will join our top touch product marketing team. He will be responsible for driving key elements of our GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, and events and developing persona-based solution messaging.

**The position is temporary for 6-8 months, with a possibility for extension.**

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers problems.

You will:

Collaborate with sales, product management, and other teams to develop product marketing content to support our GTM strategy.
Coordinate and execute product launches including messaging and positioning
Manage the creation and regular updates of the website content and our support site, ensuring that the latest messaging is represented.
Create product guide videos showing our product and features capabilities and value for our clients.

We are seeking an experienced Product Marketing Manager to join our amazing team. As Product Marketing Manager , you will play a pivotal role in shaping and executing product marketing strategies that drive awareness, engagement, and adoption of our cybersecurity solutions.

Responsibilities
Plan and produce content on solution capabilities, including blogs, briefs, whitepapers, videos, etc.
Become the go-to expert on our target buyers in the identity cybersecurity space, understanding their unique needs, purchasing behaviors, and key buying criteria
Continuously gather market intelligence in the identity security domain to stay ahead of industry trends and customer preferences
Work closely with product management to develop clear and compelling positioning and messaging for cybersecurity solutions
Understand and support our sales channel, train them on the problems we solve for our buyers and users, develop internal tools and external collateral, and teach them how and when to use them