דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field

We are hiring a Senior Product Marketing Manager for our Marketing Team!
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Role Overview:
The Senior Product Marketing Manager/ Associate Director will work closely with Commercial leaders, Product Teams, Science Teams to develop and execute go-to-market and demand generation plans for the scientific products (panels) and the platform, and package scientific evidence into easy-to-digest marketing content.
They will partner closely with the Channel Marketing Director to ensure the timely distribution and engagement of biopharma/academic KOLs with our content. They will also partner with commercial operations and BD to develop BD training materials, sales tools, pitch decks etc.
Key Responsibilities:
Go-to-market Planning for Product Launches: Develop and execute go-to-market plans for key product launches in close collaboration with product development, scientific, and commercial stakeholders.
Awareness and Demand Generation: Leverage a combination of scientific, creative, and strategic marketing skills to develop awareness and demand generation plans for our offerings across different stages of the buyers journey.
Multichannel Marketing: Partner with the Director of Channel Marketing and freelancers/agencies to plan and execute a calendar of activities that include but are not limited to blog articles, website content, webinars, conference talks, email campaigns, videos, infographics etc.
Scientific Content Marketing: Partner with the Product and Scientific Teams to plan conference abstract submissions and technical product literature that support key launches and partnership milestones.
BD/Sales Training and Enablement: Partner with the Commercial Operations and Product teams to develop training materials and recordings, brochures/flyers, and pitch decks for the BD team.
Analytics and Tracking: Partner with the Director of Channel Marketing and Commercial Operations to track the impact of marketing activities.

We are seeking an experienced Product Manager to join our team.
As a Product Manager, you will play a pivotal role in driving the development and growth of our product ecosystem, with a focus on our mobile app. This position offers a unique opportunity to shape the future of sport and fitness technology in a dynamic start-up environment.
What will you do?
Product Strategy:
Define and communicate the product vision, strategy, and roadmap in alignment with the company's goals.
Conduct market research, competitor analysis, and user feedback analysis to identify market trends and opportunities.
Product Development:
Collaborate with cross-functional teams, including engineers, designers, and QA, to prioritize and execute product features and enhancements.
Create detailed product specifications, user stories, and wireframes to guide the development process.
Ensure timely and successful product releases.
User-Centric Approach:
Understand user needs and pain points through user research, surveys, and feedback analysis.
Advocate for the user's perspective and ensure that product decisions are driven by user insights.
Product Metrics:
Define key performance indicators (KPIs) and establish metrics to measure product success.
Monitor product analytics and iterate on features to improve user engagement and retention.
Team Leadership:
Lead and inspire cross-functional teams, fostering a collaborative and innovative work culture.
Provide clear direction, set objectives, and manage team priorities.
Product Marketing:
Collaborate with the marketing team to develop go-to-market strategies, product positioning, and promotional materials.
Support product launches and promotional campaigns.
Stakeholder Engagement:
Communicate product updates and progress to internal stakeholders and external partners.
Collaborate with customers and gather feedback to inform product improvements.
Compliance and Quality:
Ensure that the product complies with industry standards and regulations related to fitness and health technologies.
Maintain high-quality standards through rigorous testing and quality assurance.

We are looking for a Senior Product Manager to join our fast-growing team and support our mission to build market-leading, innovative enterprise exposure management solutions. This position is a unique opportunity to be part of an agile team, with ship it! mentality, building one of the most exciting security products in the cyber security space from the ground up.
As a member of our team, youll contribute to the development of cutting-edge posture and exposure management platform. This platform empowers organizations by providing a unified, comprehensive solution that enhances their security posture. With rich context, robust exposure insights, and effective posture management, were taking enterprise maturity to new heights. If youre ready to make an impact and drive innovation in the cybersecurity space, come join us on this exciting journey.
Lead product definition and work closely with engineering and partner teams to deliver value to customers.
Share responsibility for the long-term vision of the product and own the vision for specific areas within the product.
Develop a deep understanding of the security posture and posture management markets, industry, and customer needs.
Partner with customers, including strategic customers, to learn about their needs and work with them to validate our solution through the product discovery and development processes.
Create and manage product backlogs, drive execution, and manage outcomes.
Collaborate with engineering, design, and marketing teams throughout the product development lifecycle.
Communicate clearly about project progress, risks, and accomplishments on behalf of the team.
Define and track key performance indicators to measure impact and use data to drive decision making.
Partner with local and remote teams, including security experts, data scientists, engineers, designers, and other product managers.

We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.

We are seeking a highly skilled and experienced Product Manager with 5-8 years of expertise in Payments or Fintech industries to join our dynamic team. The ideal candidate will be responsible for leading the development and enhancement of our customer-facing portal product.

Responsibilities:

Drive the strategic vision and roadmap for the customer-facing portal product, aligning with the company's goals and objectives in the Payments or Fintech sector.
Collaborate closely with cross-functional teams including engineering, design, marketing, and customer support to deliver high-quality products that meet customer needs and expectations.
Conduct market research and analysis to identify industry trends, customer preferences, and competitive landscape to inform product decisions.
Define and prioritize product features and enhancements based on customer feedback, data analysis, and business objectives.
Manage the entire product lifecycle from concept to launch, ensuring timely delivery and successful implementation.
Act as a product evangelist, communicating product vision, strategy, and updates to internal stakeholders, customers, and partners.
Monitor product performance, gather insights through data analytics, and iterate on product features to drive continuous improvement and optimize user experience.
Stay abreast of industry developments, regulatory changes, and emerging technologies in the Payments and Fintech space to maintain product relevance and competitiveness.

As a Senior Product Marketing Manager, youll play an integral role in strengthening the Product Marketing function. The successful candidate will be someone who is highly analytical, collaborative, and who can provide finished, high-quality deliverables that strengthen the companys go-to-market strategy.

Working closely with the Marketing, Product,, and Sales teams, youll help grow audience and better convey the value of the platform and product lines to the market.

This position has the unique opportunity to work cross-functionally with the marketing, product, sales, and customer success teams.

Responsibilities:

Bring new products to market: coordinate, execute, and measure the success of product launches, working closely with cross-functional teams such as Product,, Sales, and others.
Craft compelling content: develop content and collateral around that conveys product value, including vertical and persona-specific content, presentations, videos, product tours, and more
Be a competitive intelligence expert: know the competition, understand differentiation, and monitor competitors to retain high win rates
Create valuable sales tools: work with Sales representatives to create tools that will accelerate all phases of the sales cycle
Drive awareness and market education: create and launch campaigns that lead to high-quality pipeline generation and ultimately closed business.

Were growing and are seeking a Senior Product Manager to drive our Enterprise and User Management agenda, scaling our ability to solve more enterprise customers' needs around user management and profiles and provide a raving fans experience to setting up and managing our platform.
Our development is organized in independent business teams, so we are looking for someone who has the desire and experience driving zero to one and innovation in a start-up environment.
You will:
Play a key role and be responsible for our Enterprise and User Management agenda.
Work with customers, users, and internal parties to truly understand, map, and prioritize customer and user needs.
Drive the product planning and design process to help translate the needs and vision into a solid product that performs, scales, and is easy to use.
Work closely with the product design team and with engineering to define product workflows and help make tradeoff decisions.
Help communicate the product benefits and functionality to internal team members and outside parties.

We are currently seeking a talented Product Manager to join our News Wallpaper Product team. Our News Wallpaper has become a delightful addition to over 100 million users lockscreen experiences each month across 65 countries. Join us in the exciting journey of enhancing user engagement on their mobile devices lockscreens!
Our Wallpaper product seamlessly integrates into users daily routines, offering access to a wealth of content directly from the lockscreen. With features that allow users to dive into articles, watch videos, and stay informed with news updates, were transforming the lockscreen into a hub of inspiration. We take pride in our ability to develop robust API integrations and APK solutions, empowering leading mobile OEMs lockscreen offerings.
As a Product Manager, youll collaborate closely with our OEM partners to maximize value for our users. Join us in shaping the future of lockscreen engagement and driving product innovation in the mobile landscape.
What are some of the things you will do on a day-to-day basis?
Work closely with our mobile device OEM partners to understand their needs, requirements, and product preferences.
Lead the development and execution of outbound product strategies to meet the specific needs of our OEM partners and drive mutual success.
Collaborate with cross-functional teams including engineering, design, business and additional product managers, to define product requirements and ensure alignment with partner initiatives.
Act as the primary point of contact for partner inquiries, feedback, and requests related to product features and enhancements
Develop and deliver compelling product presentations, demonstrations, and training materials for OEM partners and internal stakeholders.
Track, analyze, and report on key metrics and KPIs to measure the success and impact of product initiatives with OEM partners.
Stay informed about industry trends, market dynamics, and competitor activities to inform strategic decision-making and product roadmap prioritization.

We are looking for an experienced hands-on product manager to expand our domination of the digital asset market.
You will join the Wallet product team, leading our products for holding digital assets.
You will:
Own a product domain. Identify and define the goals and initiatives for making an impact on the product's growth, efficiency and stability while ensuring an excellent user experience.
Gather feedback on our existing and new solutions from our customer experts as well as from an assembled customer advisory board.
Define our product success metrics and clarify the requirements with our execution team - R&D, Product Design & Data.
Ensure successful features rollout by working with our Customer Success, Customer Support, Sales, Marketing, Legal & Finance, run beta programs and measure the features success.