דרושים » אינטרנט ודיגיטל » Sr. Product Marketing Manager - PrismaCloud

We are seeking an experienced Product Marketing Manager to join our amazing team. As Product Marketing Manager , you will play a pivotal role in shaping and executing product marketing strategies that drive awareness, engagement, and adoption of our cybersecurity solutions.

Responsibilities
Plan and produce content on solution capabilities, including blogs, briefs, whitepapers, videos, etc.
Become the go-to expert on our target buyers in the identity cybersecurity space, understanding their unique needs, purchasing behaviors, and key buying criteria
Continuously gather market intelligence in the identity security domain to stay ahead of industry trends and customer preferences
Work closely with product management to develop clear and compelling positioning and messaging for cybersecurity solutions
Understand and support our sales channel, train them on the problems we solve for our buyers and users, develop internal tools and external collateral, and teach them how and when to use them

As a Senior Product Marketing Manager, youll play an integral role in strengthening the Product Marketing function. The successful candidate will be someone who is highly analytical, collaborative, and who can provide finished, high-quality deliverables that strengthen the companys go-to-market strategy.

Working closely with the Marketing, Product,, and Sales teams, youll help grow audience and better convey the value of the platform and product lines to the market.

This position has the unique opportunity to work cross-functionally with the marketing, product, sales, and customer success teams.

Responsibilities:

Bring new products to market: coordinate, execute, and measure the success of product launches, working closely with cross-functional teams such as Product,, Sales, and others.
Craft compelling content: develop content and collateral around that conveys product value, including vertical and persona-specific content, presentations, videos, product tours, and more
Be a competitive intelligence expert: know the competition, understand differentiation, and monitor competitors to retain high win rates
Create valuable sales tools: work with Sales representatives to create tools that will accelerate all phases of the sales cycle
Drive awareness and market education: create and launch campaigns that lead to high-quality pipeline generation and ultimately closed business.

We are looking for a Staff Product Manager to join our Cloud Security product team.
You will lead product management for our Cloud Data Security (CDS) product line. CDS provides customers with real-time threat protection, detection, investigation, response, and remediation across their unstructured data repositories such as NetApp, AWS S3, AWS FSx and more. CDS is powered by a high performance analysis cluster that is deployed into customer environments to protect on-prem and cloud data stores.
In this specific role, you will lead the strategy, roadmap, and feature release process for all features related to CDS, such as threat detection capabilities, data store support integration with DevOps tooling, and setup/installation. This is a very visible and hands-on PM role where you will interact with engineering, sales, marketing, peers in product management, and most importantly, customers.
What will you do?
Define, evangelize, and maintain the strategy and vision for core agent platform features within the Cloud Data Security product.
Establish priorities for what features we should build and why.
Write requirements documents defining the customer value proposition and customer experience for specific features.
Manage the release of new products, features, and capabilities for CDS.
Coordinate documentation and go-to-market efforts associated with CDS in collaboration with the documentation, sales, and marketing teams.
Support product marketing efforts with inputs on content and marketing strategy.
Engage cross-functionally with customers, partners, sales engineers, and solution architects to collect requirements and build trust.
Develop an understanding of multiple customer profiles by speaking frequently with customers and prospects.
Assess the competitive landscape and how our stacks up against competitors.
Analyze usage trends associated with the product and features and make data-driven decisions based on the analysis.

As a Senior Product Manager on the Cloud Workload Protection team within Palo Alto Networks' Prisma Cloud offering, you will play a critical role in shaping the future of cloud security. In this role, you will lead the development and execution of product strategy, working closely with cross-functional teams to ensure the success of our cloud workload protection solutions.

Your Impact

Defining and owning the product roadmap for cloud workload protection, aligning it with the overall Prisma Cloud strategy
Collaborating with engineering, design, and marketing teams to drive product development and go-to-market strategies
Conducting market research and competitive analysis to identify market trends and customer needs
Engaging with customers to gather feedback, understand pain points, and prioritize feature enhancements
Defining key performance indicators (KPIs) and tracking product performance against established goals
Evangelizing the product internally and externally, including presenting at industry events and conferences

We are seeking a highly skilled and experienced Technical Product Group Manager to join our dynamic team. The ideal candidate will be a strategic thinker with a strong technical background and exceptional leadership abilities. This role will involve leading a team of technical product managers in the development and execution of product strategies, driving product innovation, and ensuring the successful delivery of products that meet the needs of our customers.
RESPONSIBILITIES
Provide strong leadership and mentorship to a team of technical product managers, fostering a collaborative and high-performing team environment. Set clear goals and objectives, provide regular feedback, and support the professional growth and development of team members.
Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to develop and refine product strategies that align with company goals and market needs. Lead the prioritization of product features and enhancements based on customer feedback, market research, and competitive analysis.
Oversee the end-to-end product development lifecycle, from concept to launch, ensuring that products are delivered on time and within budget. Work closely with engineering teams to define technical requirements, address technical challenges, and drive the implementation of scalable and high-quality solutions.
Build strong relationships with key stakeholders, including senior management, customers, and external partners, to gather feedback, communicate product updates, and ensure alignment on product vision and roadmap.
Identify potential risks and challenges that may impact product delivery or performance, and develop mitigation strategies to address them proactively. Monitor key performance indicators (KPIs) and metrics to track product success and drive continuous improvement.
Stay informed about industry trends, emerging technologies, and competitor activities, and use this knowledge to inform product decisions and identify new opportunities for innovation.

Company Overview: We are pioneering the Embedded lending network for point-of-sale consumer financing for merchants and financial institutions. Powered by a network of lenders and a data -driven matching engine, the company streamlines the distribution of credit into a single, secure, and reliable Embedded lending platform. Merchants can rapidly implement our omni-channel platform online, in-store, and at every point of sale, enabling them to provide personalized financing choices to their customers. Here, we are building the next unicorn in the Fintech industry and are looking for a talented and success-driven VP product to help make it happen!
Responsibilities:
Market Engagement: Leveraging Insights from Customers, Partners, and Advisory Board to gather feedback to define Product Roadmap, Vision, and Competitive Analysis. Product Strategy - Develop and execute a comprehensive Product Strategy aligned with company goals and market trends. Roadmap Planning - Collaborate with executive leadership, stakeholders, and product teams to define and prioritize the product roadmap and User Experience Product Execution - Oversee the end-to-end product execution lifecycle, from concept to launch Product Performance: Define key performance indicators (KPIs) and metrics to evaluate product performance and success. Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including RnD, Marketing, Sales, and Customer support, to ensure alignment and coordination across departments. Team Leadership - Lead and mentor a talented team of product managers and designers to reach their utmost potential

Focus both on Marketing and Product development aspects and own the full life cycle.
Establish the vision and strategic plan for the assigned product segment.
Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.
Ensure customer focus by communicating and building rapport with customers (average and KOLs) as required and ensuring the voice of the customer is reflected in all work processes.
Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in.
Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI).
Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment.
Works closely with commercial and regional marketing team to develop go-to-market programs.
Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results.
Support Regional Sales and establish product pricing and positioning strategies.
Understand and utilize salesforce.com to identify market trends.

We are hiring a Senior Product Marketing Manager for our Marketing Team!
A cancer patient wants to know that their diagnosis and treatment are determined with the greatest precision, and preferably using the most advanced technology. We bring cancer patients cutting edge AI-based technology, by improving biopsy interpretation with machine learning and by creating novel precision medicine technology. Come and join our team of experienced AI engineers and world-renowned clinicians and help us make a difference.
Role Overview:
The Senior Product Marketing Manager/ Associate Director will work closely with Commercial leaders, Product Teams, Science Teams to develop and execute go-to-market and demand generation plans for the scientific products (panels) and the platform, and package scientific evidence into easy-to-digest marketing content.
They will partner closely with the Channel Marketing Director to ensure the timely distribution and engagement of biopharma/academic KOLs with our content. They will also partner with commercial operations and BD to develop BD training materials, sales tools, pitch decks etc.
Key Responsibilities:
Go-to-market Planning for Product Launches: Develop and execute go-to-market plans for key product launches in close collaboration with product development, scientific, and commercial stakeholders.
Awareness and Demand Generation: Leverage a combination of scientific, creative, and strategic marketing skills to develop awareness and demand generation plans for our offerings across different stages of the buyers journey.
Multichannel Marketing: Partner with the Director of Channel Marketing and freelancers/agencies to plan and execute a calendar of activities that include but are not limited to blog articles, website content, webinars, conference talks, email campaigns, videos, infographics etc.
Scientific Content Marketing: Partner with the Product and Scientific Teams to plan conference abstract submissions and technical product literature that support key launches and partnership milestones.
BD/Sales Training and Enablement: Partner with the Commercial Operations and Product teams to develop training materials and recordings, brochures/flyers, and pitch decks for the BD team.
Analytics and Tracking: Partner with the Director of Channel Marketing and Commercial Operations to track the impact of marketing activities.

We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.

We are looking for a Product Manager to drive the development of our echo system platform and our proxy product.
In your role, you will be responsible for defining, prioritizing, and driving the development of innovative solutions that enhance our proxy services and internal ecosystem platform.
What Youll be Doing:
Lead our proxy product strategy and vision, develop and articulate a clear vision and strategy aligning with the companys overall strategic objectives.
Engage with our customers to gather feedback and understand their needs, pain points, and usage patterns. Translate customer insights into actionable product improvements and new feature development.
Lead our ecosystem platform, including billing and integration with other systems. Work closely with the Finance and rev ops teams.
Engage with internal customers to gather feedback and understand their needs, pain points, and usage patterns to create a better workflow.
Manage internal supply and demand operations to align the business value and the IP acquisition strategy. Collaboration with marketing, BI, and engineering.
Manage dev-tool product line with >$3M book of business. Boost the developer experience and user retention. Work closely with the CS teams.
Leading new self-serve and PLG motion of your product line. Collab with other PMs, marketing and engineering teams.
Create and maintain a product roadmap: Define and manage the product roadmap for both areas, setting priorities based on strategic objectives, market opportunities, and customer feedback. Ensure timely delivery of features and enhancements.
Plan and coordinate product releases, considering dependencies with other products and potential impacts on stakeholders.
Work & communicate closely with all the stakeholders: R&D, Customer success, sales & marketing.
Define key performance indicators (KPIs) for the product. Monitor, analyze, and report on product performance, making data-driven decisions to drive product growth and customer satisfaction.