לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור בהרצליה

Required LOYALTY MANAGER
Join us, where we're driven by the belief life needs play. Were on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
The carrier of this role will be responsible to oversee and lead Caesars Slots Loyalty program with the objective of enhancing the players experience and Caesars brand awareness and long term success.
The role will cover a range of aspects including:
Manage the process of the programs launching while interacting with ext. 3rd party and all internal studios involved functions (i.e., R&D, product, marketing, Economy, Monetization)
Post launch, programs management and orechstration of activities including programs performance monitoring, players feedback, marketing promotions, etc.
Overseeing the pre-launch phase of the Loyalty program including coordination of all activites and stakeholders, including:
Coordinaiton with the 3rd party based on agreed SOW
Budget planning and coordination with finance and accounting
Coordintion with product team on releases content and timeline
Ensuring readiness of plan from Economy, Monetization and operations teams for optimal players experience
Coordination with marketing, copy and art teams for readiness of program deliverables (selection of program rewards, players communicaiotn, social media content)
Working with Business Analyst team to ensure availability of reporting tools and platforms to monitor and track programs performance
Working with Customer Support team to ensure post launch optimal players support services.
Oversee and ongoing management of the post-launch phase including:
Management of programs promotions with the objective of maximizing players engagement, retention and growth.
Leading cross functions work with the objective of Introducing new features and capabilities of the Loyalty program based on players feedback and preferences.
Close monitoring and analysis of programs data (from all channels) to ensure high programs performabce and identify opportunities for improvements.

Required USER ACQUISITION MANAGER - BINGO BLITZ
Join us. where we're driven by the belief life needs play. Were on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
Create and implement a comprehensive Paid media strategy for UA and Brandformance.
Stay updated on marketing trends and best practices, while combining latest insights and data, continually refining our marketing massaging.
Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).
Work with creative team to create visually appealing assets.
Collaborate with product teams, community managers and other studio departments.
Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.
Develop an efficient growth process, including new partner onboarding and ongoing relationships.
Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.

We are seeking a Director of Marketing for the Growth Ventures Vertical in Israel. This supervisory role is pivotal in overseeing, guiding, and elevating marketing activities across the games in our Growth Ventures portfolio.
Key Responsibilities
Strategic Leadership:
Oversee and align marketing activities across all Growth Ventures games with company goals.
Regularly engage with marketing leads to challenge performance, refine strategies, and encourage innovation.
Budget Management:
Monitor and manage marketing budgets to ensure efficient allocation and maximum ROI.
Identify opportunities for cost optimization without sacrificing performance.
Performance Optimization:
Analyze campaign performance to identify improvements and provide actionable insights.
Guide marketing teams in leveraging data and analytics to achieve and exceed KPIs.
User Acquisition Expertise:
Bring deep knowledge of user acquisition strategies for mobile games to explore and implement new marketing channels.
Test innovative platforms to expand player reach and engagement.
Collaboration and Thought Leadership:
Foster collaboration and knowledge sharing across marketing teams within Growth Ventures.
Partner with our other marketing departments to align strategies with broader organizational goals.

Required DIRECTOR OF MONETIZATION, VIP & CS
Join us, where we're driven by the belief life needs play. Were on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
The Director of Monetization will be responsible for developing and executing strategies that maximize revenue generation for our game titles. This role requires a deep understanding of player behavior, market trends, and the ability to design and implement monetization features that enhance the player experience while driving financial performance. you will be leading diverse teams of professionals in Monetization and Creative domain.
Strategy Development:
Develop and lead the monetization, VIP, and CS strategy of the game
Identify new monetization opportunities and optimize existing revenue streams.
Revenue Optimization:
Design and implement in-game purchases, pricing models, and promotional events.
Optimize the balance between free and paid content to maximize player retention and revenue.
Collaboration:
Work closely with product, marketing, and analytics teams to align monetization strategies with game design and user acquisition goals.
Partner with the development team to ensure seamless integration of monetization features.
Data-Driven Decision Making:
Use analytics and KPIs to measure the performance of monetization, VIP, and CS initiatives.
Continuously test and improve department strategies based on data insights.
Report on monetization , VIP, and CS performance to senior management and stakeholders.

As part of our exciting growth, we are seeking an Advocate Growth Manager / Ambassador Program Manager to design, build, and scale a comprehensive ambassador and advocate program. This role is critical in fostering a network of passionate individuals who champion our brand, refer leads, and create collaborative opportunities.
Responsibilities:
Design and implement a scalable global advocacy and ambassador strategy aligned with company objectives.
Develop processes, tools, and workflows to ensure the program is efficient and scalable.
Identify, recruit, and onboard ambassadors and advocates, including executives, influencers, and other key stakeholders.
Build and deliver resources, training programs, and tools to empower advocates to effectively represent us and refer leads.
Conduct demos of the product to ambassadors to showcase its value and capabilities.
Collaborate with ambassadors and advocates to identify and nurture potential leads, referrals, and partnership opportunities.
Partner with Sales and Marketing teams to seamlessly integrate advocate-driven referrals into the sales pipeline.
Maintain strong relationships with ambassadors, ensuring continuous engagement and alignment with program goals.
Track and analyze program performance metrics and KPIs, such as referrals, conversions, and advocate engagement rates.
Use data-driven insights to refine strategies and improve the programs efficiency and effectiveness.
Collaborate with Marketing, Sales, and Product teams to align advocacy initiatives with broader business goals.
Stay informed about industry trends and emerging technologies to identify opportunities for innovation and growth within the program.

Required UA Team Lead
About the department:
Come join our awesome marketing department. We are dedicated to creating the best mobile and social experience for our ever - increasing 500 million hardcore and casual gamers worldwide. With over 20 games ranging from hardcore RPGs to casual adventures, and featuring acclaimed titles such as Raid: Shadow Legends, Vikings: War of Clans, Mech Arena and Merge Gardens, our diverse portfolio is forever growing, and were looking for hungry marketers. Are you looking for a culture that acts on data? A super - creative team that develops its own tools? A larger than life company with cutting - edge gaming technology in a gamut of game genres? Are you ready to work with an impressive marketing budget to massively drive our games to global markets? If so, youll love working with our talented, data - driven teams. Join us and together well leave our mark on the game industry!
Responsibilities:
Manage a team of user acquisition across a variety of marketing channels networks and platforms
Set clear team goals, delegate tasks and set deadlines
Discover training needs and provide coaching.
Be a driving force to execute the marketing strategy and achieve the goals.
Oversee day-to-day operations, responsible for team performance and report on metrics. Analyze key performance indicators for continuous optimization of paid acquisition to achieve volume, quality, and ROAS goals.
Development of strategic relationships with key marketing partners.
Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget.
Market research and Data Analysis (Identifying trends, opportunities, discrepancies).
Lead and motivate the team members, create an inspiring team environment with an open communication culture.

Were looking for a User Acquisition Manager to join our Global Marketing Team!
Futureplay is a nine-year-old Finnish mobile game studio located in Helsinki, part of the family for about 3 years now, working closely together.
This position is a Remote position, Monday to Friday (Friday- half day), working closely with the Finnish Marketing team- with the option to work from our office in Herzlia, and being close to the amazing UA team in Israel.
We're now on the lookout for a stellar UA Manager to join our team and help take our marketing to the next level. We dont stand on ceremony at Futureplay, and we dont like limiting ourselves to rigid job titles, but if youre an experienced UA professional looking for an exciting new challenge, then this job is for you. We are still looking to scale our flagship game Merge Gardens.
You are an expert at scaling a successful game to new heights. You are not scared of managing 6 or 7-digit monthly budgets. You will drive user growth, manage relationships with partners, implement & optimize campaigns and maximize ROAS. You can take a higher-level view at the activity and plan your strategy for the next few months. Together with business intelligence, youll also analyze and interpret data to create meaningful actionable insights that support the larger marketing strategy of the product. You have the ability to think big and outside the box, to experiment, investigate and innovate on every aspect of performance marketing.
Responsibilities:
Operate the entire user acquisition funnel for our main game, Merge Gardens, together with the rest of the UA team, in close collaboration with marketing, game, business intelligence, legal and finance teams
Plan and manage campaigns in a variety of channels including social media, ad networks, platforms and DSPs. Experience with TikTok and DSPs at scale is a plus.
Together with the team, analyze new channels & new opportunities and apply best performance marketing practices throughout the funnel
Be a team player, work and share knowledge to help each other grow. You know how to co-manage a network with a teammate.
Analyze the incoming data in real-time to direct budgets where they are most profitable and regularly report on campaign performance to other stakeholders in the company
Brainstorm and experiment with different creative hypothesis to generate meaningful insights into audience behavior and help differentiate the games from their competitors
Manage and cultivate relationships with external partners
Be curious about AI and how AI tools can help us in our everyday work.