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The trivago innovation center is looking for a passionate and seasoned Senior Business Data Analyst to join our DATA team. For this pivotal role, we require a professional with a minimum of 6 years of proven experience, showcasing a strong background in SQL, Tableau, and building/maintaining ETL processes . In this role, you will take the analytical lead on our disruptive B2C product and play a key role in driving customer acquisition, marketing performance, and strategic business growth. The ideal candidate possesses strong analytical and commercial thinking, a deep understanding of large-scale data environments, and the ability to translate complex datasets into actionable business insights. You will partner closely with Data Science, Product, Marketing, and Business stakeholders to influence decision-making, optimize performance, and support scalable growth initiatives.

About the role:
How you’ll make an impact: Customer & Growth Analytics: Analyze customer acquisition funnels, campaign performance, and behavioral trends to identify growth opportunities and improve business performance. Strategic Decision Making: Partner with cross-functional stakeholders to provide actionable recommendations and support scalable, data-driven decision-making processes across the organization. Performance Optimization: Lead deep-dive analyses and A/B testing initiatives to optimize bidding strategies, channel efficiency, and marketing investments. Data Visualization & Reporting: Build and maintain dashboards, reports, and visualizations that deliver clear and impactful business insights to technical and non-technical stakeholders. Data Infrastructure Collaboration: Work closely with Data Science and Analytics teams on data modeling, tracking methodologies, and scalable analytics solutions.

About the Company:
About trivago Innovation Center (formerly Holisto) We’re part of trivago N.V., a global B2C travel-tech company headquartered in D?sseldorf, Germany. At trivago Innovation Center, we harness the power of award-winning AI and machine learning technologies to make hotel bookings smarter, more affordable, and perfectly tailored to each traveler. Fueled by our passion for travel and technology, we’ve spent years researching, developing, and refining solutions that help millions of users save money every single time they book.