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We are seeking a Senior Paid Acquisition Manager to join our Growth Marketing team.
Were looking for a strategic, data-driven marketer who thrives at the intersection of performance marketing, creativity, and analytics. In this role, youll own the strategy and execution of paid acquisition across both search and social channels, driving measurable growth for the business.
The Paid Acquisition Team is a part of the Marketing department and works cross-functionally with multiple departments, including design, web, CRO, SEO, content, product marketing, sales, marketing operations, and data.
Responsibilities:
Lead, optimize, and scale Paid Search and Paid Social campaigns across platforms such as Google Ads (Search, YouTube, GDN), Bing, Meta, LinkedIn, and others.
Manage campaigns end-to-end, including budget allocation, bidding strategies, account structure, targeting, creatives, landing pages, and conversion optimization.
Partner with in-house design and content teams to create compelling ad creatives and continuously test variations for improved performance.
Analyze performance data and provide actionable insights to improve ROI and identify new growth opportunities.
Collaborate with cross-functional teams to align campaigns with product launches, A/B tests, and overall marketing goals.
Create reports on paid acquisition performance, trends, and recommendations to key stakeholders.

As the Senior PLG Product Marketing Manager, youll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, enhancing onboarding processes, boosting landing page conversion rates, tailoring in-app messaging, and refining customer and audience segmentation. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives.

Your Arena:

Lead Nurturing & Email Workflow Optimization: Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
Landing Page Conversion Rate Optimization (CRO): Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
Brand Messaging: Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
Customer & Audience Segmentation: Develop and manage customer and audience segmentation strategies that enable personalized messaging across email, in-app, and marketing channels.
Sales & Marketing Enablement: Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
Competitor Research & Market Analysis: Conduct regular competitor research to understand product positioning, messaging, and market trends.
Cross-Functional Collaboration: Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights, while supporting cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.

We are looking for an experienced, organized, and creative Events Operations Manager to lead the planning, execution, and success of our event strategy. This role will own all offline (in-person) and online (virtual) events, including industry conferences, hosted dinners, webinars, meetups, podcast guest bookings, and more. Youll also play a key role in identifying and working with external partners to co-host branded experiences and collaborate on go-to-market activations.

Youll work closely with the marketing, sales, and partnerships teams to deliver events that generate brand awareness, build community, strengthen ecosystem relationships, and drive pipeline.

Your Arena - Key Responsibilities:
Own end-to-end execution of all in-person events including trade shows, partner events, client dinners, and internal activations.
Manage all aspects of virtual events, including webinars, virtual roundtables, and podcast guest coordination.
Lead event logistics, including budgeting, vendor coordination, booth builds, swag production, travel, and staffing.
Identify, source, and manage strategic co-marketing partners (e.g., tech partners, agencies, platforms) for co-branded events, webinars, and activations.
Facilitate partner relationships and collaborate on joint event strategies that drive shared pipeline and visibility.
Work cross-functionally with marketing, sales, and partnerships to align events with go-to-market goals.
Identify new event opportunities and sponsorships that align with our audience and brand positioning.
Drive post-event follow-up, reporting, and ROI analysis to continuously improve performance.
Maintain a global events calendar and manage timelines, budgets, and reporting for each initiative.
Serve as the primary point of contact for internal teams, partners, and vendors for all event-related matters.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As XM Cyber continues to grow its global customer base and recurring revenue, we recognize the strategic importance of deepening relationships with existing customers. We’re looking for a passionate and results-driven Director of Customer Advocacy to lead our customer marketing initiatives and turn satisfied customers into loyal advocates. In this role, you will design and execute scalable marketing programs that drive engagement, satisfaction, retention, expansion, and advocacy across our customer base. You will be at the forefront of creating meaningful connections between our brand and our customers, ensuring they feel informed, appreciated, and inspired to grow with us. Responsibilities 1. Advocacy & Community Building
* Build and scale a robust Customer Advocacy Program , including testimonials, reviews, referrals, and case studies.
* Develop and manage user groups, roundtables, community initiatives, and online/offline community initiatives to foster peer networking and brand connection.
* Lead the planning and execution of key 1:N programs such as user events The Exposure Room webinars monthly newsletters , and customer gifts 2. Events & CX Touchpoints
* Oversee the full execution of user and CAB events, including content, logistics, and communications with customers and internal stakeholders (e.g., Sales, CX, and Execs).
* Drive the planning and orchestration of internal CX events to improve alignment and visibility of customer programs/initiatives.
* Ensure strategic customer touchpoints like Executive Business Reviews (EBRs) and Kickoff decks reflect current messaging and positioning. Ensuring the templates are up to date with the latest marketing and product materials 3. Loyalty & Rewards Programs
* Design and manage programs that recognize and reward customer loyalty—delivering perks, recognition, and exclusive experiences. 4. Expansion & Retention Campaigns
* Collaborate with Marketing, Product, Sales, and Customer Success to support upsell and cross-sell activities as required. Design materials that promote new features, services, or solutions to existing customers that CSMs can leverage..
* Launch targeted lifecycle programs that address key stages in the customer journey to improve satisfaction and reduce churn.
* Create and run campaigns tailored to existing customer segments, focused on loyalty, and upsell opportunities. 5. Customer Advocacy Strategy & Execution
* Work with Marketing to build and maintain a content marketing calendar targeting customer personas, including newsletters, webinars, success stories, and product education.
* Develop and execute a customer marketing strategy that maximizes Customer Lifetime Value (CLTV) and supports retention and growth.