לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור בתל אביב יפו

We are looking for an SEO Team Lead to join our team and take a key role in our incredible journey!
Key Responsibilities:
Organic Demand Generation Strategy
Planned and executed a comprehensive strategy to increase organic visibility, improve search engine rankings, and enhance our positioning in LLMs and other organic channels.
Focus on driving business results, including user acquisition, lead generation, and increasing CTR from search engines and LLMs.
Establish us as a highly authoritative source of knowledge in the IT management space.
Business Results
Track key SEO performance metrics, such as revenue generated from organic activities, number of trials started, and quality of leads generated.
Ensure that SEO efforts contribute to user acquisition, sales lead generation, and reducing CAC.
Data & Reporting
Lead the SEO teams reporting framework by providing relevant context, actionable insights, and strategic recommendations to inform leadership decisions.
Investigate trends in organic traffic, aligning insights with business results and understanding the interplay between organic and paid channels.
Content Strategy
Own the organic content strategy, from planning to execution, ensuring it aligns with SEO goals and drives organic traffic and engagement.
Manage the SEO editorial calendar, taking full ownership of the topic clusters and content pillars. Ensure these are continuously aligned with SEO objectives and reflect industry trends and insights.
Oversee the creation of content briefs for in-house and freelance writers, providing strategic guidelines and best practices to ensure content is optimized for SEO and user engagement.
Act as the primary owner of content strategy, constantly iterating and refining the approach based on performance data and SEO objectives.
Website Focal Point and SEO Governance
Lead the creation of new website pages and optimize existing pages to support SEO goals and organic growth initiatives.
Collaborate with cross-functional teams to ensure content creation aligns with SEO strategy, providing strategic guidelines and best practices.
Work closely with paid media teams to optimize landing pages for paid campaigns, ensuring they align with SEO best practices.
On-Page Strategy
Own and execute the on-page SEO strategy, including internal linking framework, title optimization, content structure, and user engagement tactics.
Use tools like Hotjar and GSC to regularly review and optimize content, improving performance across key metrics (bounce rate, time on page, CTR, etc.).
Lead site audits and work with Content, Design, and Web Development teams to implement improvements based on audit findings.

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as our voice by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

We're seeking a bold, strategic marketing leader to join our journey. This isnt your average marketing gig. This is a seat at the strategy table, working hand-in-hand with the CEO and leadership to shape perception, build demand, and define the future of retail. You wont be handed a playbook youll be co-authoring it.

Responsibilities
1. Redefine the Markets Mental Model

Partner with Sales and the CEO to introduce a powerful new narrative that challenges legacy thinking in retail.
Develop emotionally resonant messaging that sticks fragments of truth that decision-makers cant unhear.
Build and deliver thought leadership content that transcends the product and positions as a category-defining force.
2. Build Weapons of Influence for Sales

Design high-impact sales enablement assets including one-pagers, provocative pitch decks, and pain-point-driven custom demos.
Translate complex product capabilities into clear, differentiated value propositions tailored for specific audiences.
Use AI and data tools to boost content relevance, quality, and agility.
3. Establish a Voice of Authority

Develop unique voice in the market one that is bold, strategic, and insight-led.
Collaborate on industry articles, strategic presentations, and speaking materials for leadership.
Lead or contribute to ABM campaigns and social engagement initiatives that reinforce our strategic positioning.
4. Own End-to-End Messaging Strategy

Align messaging across all touchpoints from web to sales collateral to executive decks.
Constantly refine messaging based on market signals, competitor moves, and buyer feedback.
Drive execution across internal teams and external resources to maintain brand consistency and agility.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As a Senior Social Brand Manager, you will play a pivotal role in shaping and executing our brand's social media strategy. You'll be responsible for managing and growing our online presence across various social platforms, ensuring consistency in messaging and brand identity. This role requires a creative thinker with a keen understanding of social media trends, excellent communication skills, and a passion for building engaging brand experiences. Key Responsibilities: Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the overall brand objectives. Storytelling: Create compelling & creative, on-brand content for social media platforms, including posts, videos, graphics, and other multimedia assets. Community Engagement: Foster meaningful interactions with our audience, responding to comments, messages, and inquiries in a timely and professional manner. Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports to assess the effectiveness of campaigns and initiatives. Cross-Functional Collaboration: Work closely with marketing, PR, and product teams to ensure alignment and consistency across all brand communications. Stay Updated: Stay abreast of industry trends, platform updates, and emerging technologies to continuously optimize our social media efforts.

Were currently seeking a Marketing Analyst to join our team in Tel Aviv, Israel. In this role, you will be responsible for the following:Manage existing paid search campaignsOwn performance outcomes for specific accounts; develop deep understanding of KPIs impacting P&LFacilitate business development pitches by translating account performance into growth and optimization opportunities for our partnersMaintain an A/B testing pipeline to deliver insights and drive strategy; strive to constantly improve upon account performance, iterating on wins and learning quickly from lossesLiaison with Google account management team to remain on the cutting edge of Ads trendsMonitor and React to performance trends in Google and Bing Ads to increase our competitiveness in SEM spacePrepare and present performance reports, continuously identifying areas of potential optimizationKnowledge, Abilities

Were hiring Business Operations Specialist (English-speaking) Tel Aviv | Full-time | Global CompanyA global company based in Tel Aviv is looking for a Business Operations Specialist to join its growing team and support a large-scale Ecommerce program targeting the U.S. market.This is a great opportunity for someone whos detail-oriented, customer-focused, and eager to work in a dynamic, international environment with strong exposure to global operations and account management. What you'll do:Manage onboarding and registration processes for new partners.Collaborate with internal account managers and business units.Own operational workflows from A to Z using CRM tools.Maintain communication with business partners throughout their onboarding lifecycle.Monitor data quality, process accuracy, and support documentation.Identify ways to improve and automate operational workflows.

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. What you’ll do:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Required Project Manager, BizOps
Who are we?
Today, more people than ever are speaking publicly about their mental health. Whether it's ourselves, our friends and family or even public figures, taking care of your behavioral health is no longer a taboo, it's vital, and it's only human.
We are on a mission to help deliver the world's most effective behavioral care through data, measurement, and personalization. Or simply put, we want to give clinicians the support they need to do the important work only they can do.
As a Project Manager on the BizOps team, you will be the driving force behind strategic, cross-functional initiatives that help the business scale effectively. Youll lead projects end-to-end, coordinate across teams, remove roadblocks, and ensure alignment with company priorities. This role requires strong ownership, exceptional communication, and sharp problem-solving skills to translate complex challenges into clear, actionable outcomes.
This is a unique opportunity to join a startup that is having a meaningful impact on the well-being and mental health of thousands. We have
A product that positively impacts peoples' lives every single day.
A team of amazing people with a shared vision and the infinite drive to make it happen
We offer significant equity.
Opportunity to build, grow and become highly instrumental in shaping how technology can increase the effectiveness of therapy.
Hybrid work opportunities.
Mental health days off you can take any given moment simply because you need them.
What Youll Do:
Lead the execution of strategic, cross-functional projects across departments, ensuring alignment, clarity, and timely delivery
Identify inefficiencies across the organization and implement streamlined, scalable solutions
Track and operationalize the companys OKRs, follow up on action items, and ensure teams stay focused on what matters most
Tackle ambiguous or complex challenges, break them down into actionable steps, and help teams move forward
Build and share clear updates, decks, and documentation to keep stakeholders aligned
Create and manage project timelines, coordinate with stakeholders, and ensure nothing falls through the cracks
Partner with teams across the company to analyze data and support effective decision-making
Contribute to the companys operating rhythm by supporting OKRs, planning cycles, and key business rituals alongside the rest of the BizOps team.

We are looking for a talented and passionate B2B Content Marketing Manager (Entry Level) to join our Elite Agency!

In this role, you will support the development and execution of content strategies that drive engagement, brand awareness, and business growth. You will gain hands-on experience in content creation, social media management, SEO optimization, and thought leadership development while working closely with marketing and sales teams.

This is a great opportunity for someone who is looking to grow in the field of content marketing within a global digital advertising technology company.

What You'll Be Doing
Assist in creating compelling marketing materials such as case studies, blog posts, and landing pages to support business objectives.
Support the development of thought leadership content by researching industry trends and transforming insights into engaging articles and reports.
Manage and grow Adcores LinkedIn presence, including content scheduling, engagement, and community building.
Help optimize website content for SEO, analyze organic traffic performance, and suggest improvements based on data.
Work closely with internal teams to align content strategies with marketing campaigns.
Stay updated on B2B content marketing trends and best practices to continuously improve content effectiveness.