were looking for a Content Marketing Manager to take it to the next level and help us shape our organization's narrative.
The Content Marketing Manager is responsible for all marketing content initiatives hands-on level, both internal and external, across multiple platforms and formats to drive awareness, adoption, sales, engagement, retention, leads, and positive user and customer behavior. You would be an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, and meaningful measurement.
The position collaborates across the organization to help define both the brand story and the story as custom-designed for target personas across a variety of use cases.
How your day-to-day will look like:
Lead the creation and multi-channel distribution of compelling and shareable content (eBooks, whitepapers, podcast episodes, etc.) to drive demand and raise awareness for our solution
Oversee, manage, and write content for our company website, social channels, and blog
Work closely with Leadership to create standout content for thought leadership pieces, speaking opportunities, and award submissions
Consistently develop new PR angles, pitches, press releases, and multimedia placement opportunities (podcast, YouTube shows, etc.) to increase our share of voice
Continuously develop relationships with relevant reporters and industry bloggers
Review content across all company communication channels to ensure it is consistent with our target messaging and brand vision, striking a balance of logic, emotion, and humor to suit our unique brand
Create and manage an editorial calendar and PR guidelines for brand voice, style, consistency, and grammar
Analyze performance across all forms of content to evaluate what delivers the best results and incorporate these findings to inform our strategy moving forward
Requirements: Native English level is required
Seasoned content marketing & PR professional with 5+ years of content writing experience in the B2B SaaS space
Proven experience writing marketing content for social media, blogs, websites and articles
Exemplary written and verbal communication skills
Deep understanding of the content marketing ecosystem and best practices - from short-form copywriting to long-form and PR.
Previous experience managing PR strategy and cultivating media relationships
Extensive WordPress knowledge
Can-do team player with strong ambition and interpersonal skills
Ability to work in a dynamic, multitasking environment
Highly detail-oriented and organized with strong project management skills
Able to work effectively under tight deadlines and execute initiatives from A to Z
Bachelor's degree in English, Journalism, Communications, or Public Relations, or equivalent experience
This position is open to all candidates.
