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You will own and evolve Kalturas social media presence across key channels, turning product stories, thought leadership, events, and cultural moments into consistent, high-quality content. This is a hands-on role for a content creator working closely with content marketing, product marketing, and brand to grow awareness, engagement, and relevance across platforms.

This is an opportunity to shape how a global B2B technology brand shows up in the market, balancing day-to-day execution with long-term channel strategy, experimentation, and performance measurement.



The day-to-day

Develop and execute social content across multiple channels (LinkedIn, Instagram, YouTube, additional platforms as relevant), aligned with broader marketing and brand strategy
Translate long-form content (blogs, webinars, events, videos, product launches) into compelling, platform-native social formats
Create original social content, including copy, visuals, short-form video, and simple edits
Plan and manage the social content calendar, ensuring consistency, relevance, and momentum
Monitor performance, analyze results, and optimize content based on engagement, growth, and conversion signals
Collaborate with internal teams to support campaigns, launches, events, and thought-leadership initiatives
Identify opportunities for experimentation, trend-based content, and growth tactics across channels

were looking for a User Acquisition Manager to join our growing team and drive success through search-based platforms.This role requires expertise in Google app campaigns, Apple Search Ads, and scaling successful mobile apps. If you thrive in a data-driven, fast-paced environment and are passionate about mobile app growth, wed love to hear from you!
Responsibilities:
Hands-on campaign management for search platforms like Google Ads (UAC), Apple Search Ads, and others.
Execute and manage multi-million dollar campaigns / large-scale campaigns for mobile apps across search-based platforms, ensuring optimal performance and ROI.
Develop and implement strategies for scaling successful apps while maintaining efficiency and achieving KPIs.
Create and analyze data-driven reports, drawing actionable insights to drive growth and improve results.
Conduct A/B testing to measure performance uplift and optimize conversion rates.
Monitor and optimize campaign performance based on data, trends, and industry benchmarks.
Stay up-to-date with developments in mobile advertising platforms and identify new growth opportunities.
Collaborate with the creative team to develop high-performing ad assets tailored to the platform and audience.

Were hiring a Head of Social to build a social presence people genuinely want to follow. This role exists to significantly raise the bar on how our company shows up culturally, creatively, and strategically across social platforms.
This is not a traditional corporate social media role. Its for someone who deeply understands internet culture, knows how to engineer viral moments, and can turn social into a meaningful brand and growth lever. Youll own our companys global social strategy end to end, with the autonomy to build something distinctive and ambitious.
What youll do at our company
Own and evolve our companys global social strategy across TikTok, Instagram, LinkedIn, and X, with a clear point of view on the role each platform plays
Define and develop an ownable brand voice that feels fun, insightful, aspirational, and native to each platform
Build and operate a high-velocity content engine, balancing one-off cultural moments with a consistent always-on cadence
Lead creative partnerships with external agencies and creators as collaborators in shaping the brand
Lead and develop a small in-house social team (2-3 people), setting a high bar for taste, speed, and execution
Use social listening, cultural signals, and audience behavior to insert our company into relevant conversations in real time
Make smart, creative trade-offs, knowing when to take risks and when to protect brand integrity
Define success metrics for social and continuously iterate based on performance, engagement, and audience response.

We are looking for a dual-threat digital expert to join our ads revenue team. This hybrid role is split between Ad Operations and Audience Strategy.
You will be responsible for the technical health of our advertising stack (GAM/SSPs) while simultaneously acting as the primary consultant for our sales team on audience data.
The ideal candidate understands how to pull the technical levers of yield management and how to translate complex data sets into high-value audience packages for advertisers.
Responsibilities:
Ad Operations & Campaign Management
Inventory Management: Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM).
Programmatic Oversight: Maintain and optimize connections with various SSPs and header bidding partners.
Yield Optimization: Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory.
Troubleshooting: Act as the lead for technical discrepancies, creative QA, and debugging delivery issues.
Reporting: Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health.
Operational leg of programmatic curation, PD and PG campaigns.
Follow the ad delivery process, ensuring correct implementation and functioning across different channels.
Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations.
Manage and maintain a healthy ads.txt ID list.
Work with internal stakeholders to ensure brand safety and compliance with ad policies.
Technical support of the partners QBR preparation.
Supporting smaller technical projects and action plans based on partner feedback.

we are looking for a User Acquisition Manager.
As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarwebs business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives