לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור בשרון

Senior Director, Line of Business DRS RADA Technologies is seeking a highly accomplished Senior Director to lead our Mid-Range Radars Line of Business (LOB). This pivotal role is responsible for driving growth and profitability through the development and execution of comprehensive business strategies, oversight of program execution, and cultivation of strong relationships with customers and key stakeholders. The ideal candidate will be an experienced executive with a deep understanding of complex defense programs, a demonstrated history of success in strategic planning, product development, and sales, and a proven ability to lead cross-functional teams to achieve ambitious business objectives. This is an exceptional opportunity for a results-oriented leader with a passion for innovation and excellence in the defense industry. Key Responsibilities: LOB Strategy & Business Development:
* Market Analysis: Develop and maintain an in-depth understanding of the market, operational needs, competitors, and emerging trends.
* Strategic Planning: Lead the development of the LOB strategy, including a detailed 5-year strategic plan, to capitalize on market opportunities and achieve business goals.
* Business Development & Capture: Drive business growth by identifying new opportunities, leading capture efforts, and securing contracts with defense agencies, prime contractors, and strategic partners.
* Product Development Roadmap: Define and manage the product development pipeline based on market needs and technological advantages. Execution:
* Program Management & Execution: Oversee full lifecycle programs, ensuring on-time, on-budget delivery while meeting technical and contractual requirements.
* Risk Management: Evaluate business opportunities, challenges, and risks across existing programs, drive decision-making, and ensure sustainable growth.
* P&L Management: Assume full P&L responsibility for the line of business, driving financial performance through effective revenue generation, budget oversight, and cost control.
* Customer Management: Lead key account activities and program execution, building strong relationships and ensuring high levels of customer satisfaction. People & Matrix Organization Management:
* Leadership & Management: Manage program and technical management teams. Provide leadership, coaching, and development opportunities to direct reports, fostering a high-performance culture.
* Interface Management & Matrix Collaboration: Operate effectively within a matrix organization, collaborating with cross-functional teams including R&D, other LOBs, manufacturing, and finance to achieve business and organizational objectives.
* Team Performance: Establish performance targets, conduct regular reviews, and ensure continuous professional development to meet and exceed business goals.

This role requires a full-stack marketing professional with a proven track record of launching and scaling new product offerings from 0-1 in competitive markets. You will lead cross-functional initiatives, craft compelling positioning and messaging, and drive measurable impact through data-driven marketing strategies.
If you're a strategic, hands-on leader who thrives in fast-moving environments and loves the challenge of building market presence for emerging products, this opportunity is for you.

What you'll do:
Own and execute the go-to-market strategy for the Creative Optimization suite, from market entry to scale.
Develop strategic positioning and messaging that differentiates our Creative Optimization solutions in the market.
Lead and collaborate cross-functionally with product, sales, customer success, and marketing teams to drive awareness, adoption, and revenue impact.
Define and implement multi-channel marketing campaigns, including ABM, field marketing, and product marketing strategies to engage key audiences.
Be hands-onexecute impactful marketing programs while developing scalable frameworks for future growth.
Leverage data-driven decision-making to analyze campaign performance, market trends, and customer feedback, iterating on strategies to optimize results.
Act as a thought leader, producing compelling content, webinars, and industry insights that establish us as a leader in creative optimization.

The strategy research team provides expert-level strategic research and consulting services to some of the most sophisticated and advanced organizations in the government and private sectors. We help our customers assess competitive landscapes, identify new business opportunities, research and interpret key industry and technology trends, and identify opportunities for business development and growth, all with regards to the cyber security domain. All of our work is based on in-depth research.

As a Senior Strategy Researcher, you will have end-to-end responsibility for major research projects that help our customers strategically focus their initiatives, create new business opportunities, and chart new territories. You will do so by conducting intensive research from inception to execution, including learning the subject matter independently, formulating research questions, crating an appropriate research methodology, finding information sources, analyzing the information, and coming up with answers and recommendations that will take our customers endeavors to the next level.

You will join a diverse team of subject matter experts from multiple domains, including strategy, business intelligence, academia, cyber security research and more. Our expert researchers play a major part in our customers strategic planning initiatives and take an active part in leading the change.

FireArc is an innovative, data-driven, B2C tech company developing and publishing multi-platform digital assets. We are rapidly expanding and eager to onboard results-oriented, high-achieving talent passionate about impactful design Our incredibly talented and energetic Performance Marketing Team is expanding, and we’re searching for a skilled and data-driven User Acquisition Manager to help us scale to new heights. If you thrive in a fast-paced, dynamic environment and have a proven track record of success in user acquisition, we’d love to hear from you! Your Impact and Responsibilities:
* Plan, execute, and optimize large-scale performance campaigns to drive growth across multiple products.
* Conduct in-depth market research to identify target audiences, optimize creatives, and uncover opportunities for new product types. Design and run A/B tests , analyze performance metrics, and refine strategies to improve results.
* Stay ahead of market trends, emerging technologies , and industry best practices to implement cutting-edge acquisition strategies.
* Collaborate with cross-functional teams (creative, product, data) to align marketing efforts with product goals and user needs.

Advantages:

* Experience with pop/push media buying in platforms such as Propeller ads, Adsterra, ADcash, etc

Brand:
FireArc

Required Technical Product Marketing Manager
As our Product Marketing Manager, reporting to the Product Marketing Team Lead, you will shape our product marketing strategy and develop clear, compelling, and effective messaging. Youll collaborate with internal teams and external partners in the fast-paced crypto and blockchain world. We want to hear from you if you have proven experience in product marketing, particularly in blockchain or deep-tech industries.
Key Responsibilities:
As our Product Marketing Manager, you will:
Develop clear and impactful product positioning and messaging strategies and oversee the creation of marketing materials that effectively support product launches and updates, highlighting key features and benefits.
Plan and execute targeted product marketing campaigns to attract prospective users of our products.
Collaborate with internal teams such as product, engineering, and sales to ensure messaging and content align with our technological breadth and depth.
Participate in briefings, craft messaging, draft blog outlines, social media, and web content, and write long-form content to support marketing efforts.
Manage the timely execution of campaigns and measure their performance to assess impact and success.
Conduct research on the crypto ecosystem to stay informed about the competitive landscape and sharpen our competitive advnantages.
Collaborate with designers to create high-quality visuals that enhance content and refine presentation decks for senior management, ensuring core messages are effectively communicated and aligned with our overarching narratives.
Take an intentional, data-driven approach to continuously refine and enhance the companys marketing messages and materials.

Media Buyer/Social media, נמצאים בהרצליה:)
we are  leading organization in the fintech industry, specializing in online trading. We are currently seeking a skilled and experienced Media Buyer to join our dynamic team.