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As a hands-on individual contributor, you will act as the primary technical expert for the marketing department when data discrepancies or tracking failures occur (e.g., missing conversions, Meta Ads signal drops, or AppsFlyer event mismatches). This position requires a proactive professional who uses SQL and data warehouse environments to identify and resolve anomalies before they impact reporting.

This is a dedicated technical specialist role focused entirely on deep ownership of data infrastructure and troubleshooting, without people-management responsibilities.

Responsibilities
Production Support & Troubleshooting

Own the end-to-end resolution of tracking and signal-delivery incidents (detection, root cause analysis, remediation, and documentation).
Diagnose data discrepancies across three distinct delivery paths: client-side GTM tags, Server-to-Platform CAPI, and reverse ETL.
Address and resolve brand- or country-specific tracking constraints, including regulatory and consent requirements.
Data Quality & Analysis

Conduct regular audits of event and conversion data across major platforms (Google Ads, Meta Ads, GA4, AppsFlyer, TikTok, and programmatic partners) to prevent attribution distortions.
Utilize SQL within Snowflake to validate that events sent via CAPI and reverse ETL match system specifications.
Document technical incidents and resolutions in clear, actionable reports for both technical and non-technical stakeholders.
AppsFlyer & GTM Ownership

Manage configurations and serve as the primary subject-matter expert for AppsFlyer and Google Tag Manager (both client-side and server-side) across all brands.
Partner with the internal GA4 team on cross-functional data issues (without holding direct responsibility for GA4 configuration).

We are looking for a highly analytical and performance-driven User Acquisition Manager to join our team and help scale our global user growth efforts. In this role, you will own acquisition and re-engagement activities across multiple paid media channels, optimize campaigns at scale, and drive measurable impact on user growth and business performance.

This is an exciting opportunity for someone who combines strong performance marketing expertise with a passion for data, experimentation, AI-driven innovation, and mobile app growth.

Responsibilities
Own and manage user acquisition, re-engagement, and retention campaigns across multiple advertising channels, including Meta, Google Ads, Apple Search Ads, DSPs, OEMs, and ad networks.
Monitor, analyze, and optimize campaigns to achieve and exceed growth KPIs, including installs, registrations, retention, engagement, and revenue targets.
Plan, execute, and scale innovative growth initiatives, experiments, and A/B tests to improve acquisition efficiency and user quality.
Build and maintain strategic relationships with media partners, advertising platforms, and agencies.
Provide regular performance reporting, insights, and recommendations to internal stakeholders and external partners.
Collaborate closely with Product, Content, Data, and Business Development teams to align marketing activities with product launches, sports calendars, and engagement initiatives.
Work with the creative team to continuously test new ad creatives, messaging, and formats across different markets and audiences.
Analyze user behavior, attribution data, cohort performance, and conversion funnels to identify growth opportunities.
Support expansion into new markets through competitive analysis, market research, and audience insights.
Stay updated on industry trends, privacy changes, attribution solutions, mobile measurement, and best practices across performance marketing channels.

we are looking for a Marketing Manager.
What you will do:
Own the marketing plan end to end: positioning, channels, budget and the numbers each one is accountable for.
Run paid acquisition across Meta and Google, using to produce the creative you test.
Build the content engine - landing pages, SEO, lifecycle email and in-product messaging - and keep it shipping weekly.
Launch new products and features to market, including the WhatsApp messaging service now going live.
Report honestly on what worked. A channel that is not paying for itself gets said out loud.

we are looking for a Influencer Relations Leader.
What you will do:
Find, approach and sign creators across TikTok, Instagram and YouTube in Israel and abroad.
Design the partnership model - affiliate, paid, product-for-content - and the terms that make it repeatable.
Run campaigns from brief to reporting, including whitelisting creator content for paid distribution.
Own the relationship after the first campaign. Most of the value is in the second and third.
Feed what creators struggle with back into the product. They are our most demanding users.

What drives us is simple: were stronger together, always evolving, and radically transparent. Collaboration fuels our best work, innovation keeps us ahead, and honesty builds lasting trust with our colleagues, partners, and customers.

Now were growing our team-and thats where you come in. Were building a place where talented people make an impact, ideas spark change, and everyone has a seat at the table.

What You Will Do:

We are looking for a sharp, hands-on team leader to head the Demand team within our Israel Operations department. As Head Of Demand, you will directly manage a focused team of demand specialists, drive day-to-day execution, and serve as the operational and strategic anchor for everything demand-related - while working closely with broader Operations leadership.

This is a team lead role within a larger department - you will be both a player and a coach, equally comfortable diving into the data and developing the people around you.

Core Responsibilities
Team Leadership & People Development
Oversee the team's management of key demand partner relationships, ensuring KPIs are met and growth opportunities are captured
Collaborate closely with teams across Operations, Sales, Product, R&D, and Analytics
Stay on top of industry trends and bring relevant insights back to the team and department leadership
Directly manage and mentor the Demand team, setting clear priorities, workstreams, and performance expectations
Run daily operations smoothly, balancing immediate deliverables with longer-term team development
Provide ongoing coaching and feedback to support each team member's professional growth; foster a team culture built on ownership, curiosity, and results
Operational Excellence & Process Building

Design, implement, and continuously improve team processes and workflows - building the operational infrastructure that enables the team to perform consistently and efficiently in a high-volume, fast-paced environment
Establish clear standards and routines for task management, prioritization, and escalation, so the team can move quickly without sacrificing quality or visibility
Cross-Functional Leadership & Stakeholder Management
Lead and influence without direct authority -drive alignment and execution across cross-functional teams and stakeholders outside your direct management, using strong interpersonal skills, credibility, and clear communication
Navigate a matrixed organization - work effectively with multiple managers and department heads, managing competing priorities, aligning on shared goals, and ensuring the Demand team's work is connected to broader business objectives
Serve as the demand domain representative in cross-departmental forums, translating team-level insights into organizational decisions
Build and maintain trust-based relationships with key internal stakeholders - proactively aligning with leadership across departments to remove blockers, surface opportunities, and keep projects moving

were enhancing our email marketing strategies to engage our users and build lasting relationships, and we're looking for a skilled Email Marketing Specialist to join us on this exciting journey.

How Youll Spend Your Time
Execute email marketing campaigns, focusing on customer engagement and delivering personalized content.
Analyze customer data to identify segments and create tailored email campaigns that resonate with specific personas.
Collaborate with cross-functional teams, including Product, Data, and Customer Success, to develop and implement effective email marketing strategies.
Optimize email performance by testing copy, subject lines, and design to improve engagement and conversions.
Use email marketing automation tools (such as Customer.io, Braze, or similar) to manage campaigns and workflows.
Help grow the email list and work on strategies for retention and increased customer lifetime value.
Ensure the timely delivery of emails, optimize open rates, and monitor deliverability.

We're hiring a Product Marketing Manager to lead enterprise motion. On a small team where everyone's scope flexes, you'll also work across product marketing more broadly - defining how the product shows up for enterprise buyers, arming sales with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift.

This is a strategic and hands-on role. You'll think in pipeline and narrative at once - translating product capability into value that lands with enterprise buyers, while staying close enough to execution to write the deck yourself.

What you'll do:
Build enterprise GTM strategy for feature, model, and product launches
Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers
Lead the sales enablement motion
Own enterprise onboarding and adoption, from first use through expansion
Develop customer proof: case studies, success stories, and industry examples
Own enterprise-facing web pages and funnel
Work across the full range of product marketing - launches, content, positioning - wherever the team needs it, not limited to enterprise

We're looking for a talented and experienced Online Digital Marketing Manager to join our team; You will be responsible for the growth and outreach of the company, leading and executing strategic campaigns that will bring greater awareness to the company and its product.

The focus of the role is to develop and manage new marketing campaigns from start to finish that will generate brand awareness and bring higher traffic numbers to the companys website by implementing online marketing strategies.

The ideal candidate will be a creative, analytical and independent worker with a good grasp of social media and ad optimization to promote the company and its products.


Responsibilities:
Create new marketing campaigns including web, email, SEO/SEM.
Maintain social media presence across all platforms.
Track and report marketing growth/performance.
Lead integrated digital marketing campaigns from concept to execution.
Develop short and long terms goals to reach target revenue.
Focus on the companys growth goals, objectives, metrics, milestones and initiatives.
Identify trends and insights, and optimize spend and performance based on the insights.

Were looking for an energetic RTB CSM, a highly motivated, self-starter who is passionate about the AdTech ecosystem and is eager to grow and shape our strategy and future. Come and join our leading, technological Programmatic team!
Great opportunity to join one of our most technological and dynamic departments!
Responsibilities

Serve as the primary point of contact for Supply and Demand partners.
Ensure Mars exceeds partner expectations through regular check-ins and relationship management.
Conduct performance analyses, providing insights to optimize campaigns.
Manage cross-functional projects with internal teams to ensure smooth execution.
Act as a programmatic specialist, advising partners on industry trends and best practices.
Attend industry events to stay updated and strengthen relationships.
Monitor and report on key performance indicators (KPIs) to meet or exceed targets.
Proactively identify opportunities to grow partnerships and drive revenue.

Were looking for a Product Marketing Manager who will own the product story end-to-end from deeply understanding the product and customer needs, to translating complex capabilities into clear, compelling narratives for different audiences and markets.

What You'll Do
Become a true expert on platform: understand every feature, use case, and value driver.

Own product positioning, messaging, and value propositions across different customer segments and industries

Translate inputs from Product, Sales, Customer Success, and Operations into one clear, cohesive product narrative

Create product marketing assets including:

Sales enablement materials

Product decks and one-pagers

Website and launch content

Case studies and customer stories

Work closely with customers to understand their pain points, workflows, and success stories and turn those insights into impactful marketing content

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Own competitive intelligence function, monitoring market trends and adapting messaging to stay ahead in a dynamic B2B SaaS environment.

Lead go-to-market efforts for new features and capabilities, from internal alignment to external launches.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.