דרושים » פרסום שיווק ויחסי ציבור » CRO Strategist / Funnel Architect

We are looking for a highly experienced Director of Product Growth to own the customer journey from the first click to purchase.

You will own everything that happens after the click - landing pages, product discovery, product pages, personalization, pricing, promotions, upsells, cart and checkout - with a clear focus on improving conversion, AOV, revenue and profitability.

This is a senior, hands-on leadership role combining commercial thinking, product and UX intuition, analytics, AI and fast execution. You will lead a small team of 1-2 people and work closely with Marketing, Creative, Merchandising, Design, Data and Technology.

Responsibilities
What You'll Own

The full click-to-purchase funnel and overall site performance.
Core growth metrics including CVR, Add-to-Cart, AOV, Items per Order and Revenue per Session.
The experimentation roadmap - identifying, prioritizing and executing high-impact A/B tests.
Pricing, promotions, bundles, upsells and cross-sells, balancing growth with profitability.
On-site merchandising, product discovery and personalization.
Lead and develop a small Product Growth team, while remaining deeply hands-on.


What You'll Do

Analyze funnels and customer behavior to identify friction and growth opportunities.
Turn data and customer insights into new flows, experiences and experiments.
Continuously test landing pages, PDPs, navigation, messaging, pricing, promotions and checkout.
Define which products and offers to promote, to whom and when.
Improve UX/UI, product discovery and the overall shopping experience.
Work hands-on with designers, developers and data teams to move ideas quickly from hypothesis to production.
Use AI extensively to accelerate analysis, research, ideation, experimentation and execution.

We're looking for a data-driven Growth Marketing Manager to bridge the gap between marketing and product. In this role, you will own the critical phase between user acquisition and the first purchase, optimizing the user journey to maximize activation and revenue. You will work cross-functionally to determine our offer strategy, architect conversion flows, and measure the ROI of our incentives.

What Will You Do
Analyze and improve the user funnel from registration to first purchase (CRO).
Architect and lead automated conversion journeys: Design the logic and flows for In-App, Push, and Email sequences (leveraging tools like Braze/CleverTap) to guide users toward their first purchase.
Design and manage the strategy for new user incentives (coupons, discounts, ect).
Define the messaging strategy within the app (pop-ups, banners, micro-copy) to nudge users toward action.
Lead a high-velocity A/B testing roadmap on pricing, messaging, and user flows.
Collaborate with Product and Analytics teams to implement growth drivers and measure impact.

We are looking for a high-caliber Brand Revenue & Strategy Manager to work across a portfolio of DTC brands.
This role sits at the intersection of brand strategy, growth, P&L, and partner management. You will analyze each brand as a complete business, identify its most important opportunities and constraints, and help shape the strategy required to scale it profitably.
You will work with teams across performance marketing, creative, CRO, retention, operations, and finance, while helping our brand partners understand their performance, financial results, and strategic priorities.
What you'll do:
Brand Strategy: Define positioning, target audiences, product priorities, pricing, offers, and growth plans.
Revenue and P&L Analysis: Analyze revenue, margins, acquisition costs, retention, inventory, and contribution profit to identify opportunities and risks.
Commercial Diagnosis: Determine whether a brands primary constraint relates to its product, positioning, creative, media, funnel, pricing, retention, inventory, or unit economics.
Partner Management: Build strong relationships with brand owners, align on priorities, and work on product development and improvements, inventory costs, forecasts, and payouts.
Growth Planning: Translate business objectives into priorities across acquisition, creative, CRO, retention, merchandising, and operations.
Pricing and Monetization: Develop and evaluate pricing, bundles, promotions, subscriptions, upsells, and shipping thresholds.
Forecasting: Build scenarios connecting media spend, CAC, conversion, AOV, repeat revenue, inventory requirements, and profitability.
Business Reviews: Prepare clear internal and partner-facing reviews covering results, insights, risks, and recommended actions.
Product Feedback: Translate commercial insights into feedback that helps improve platform, agents, and workflows.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We are looking for a Head of Marketing Operations to build, scale, and optimize our marketing technology stack and revenue infrastructure. Reporting directly to the Sr. Director of Demand Generation, this strategic operational role will own full-funnel optimization, act as the primary marketing point of contact for HubSpot, drive advanced analytics, manage tool procurement, and ensure cross-functional alignment with Sales and Data Science. You will act as the operational backbone for the marketing team, turning data into actionable insights and ensuring frictionless lead-to-revenue execution.
What youll do:
Funnel Optimization: Map, analyze, and continually optimize the end-to-end marketing and sales funnel to eliminate drop-off, increase conversion rates, and accelerate pipeline velocity.
Digital Channel Management: Execute and optimize digital channel campaigns across digital channels like email, paid media, paid social, search and display advertising, ensuring campaigns launch on schedule and meet established KPIs.
HubSpot Marketing Operations: Serve as the Marketing main point of contact for HubSpot marketing operations, partnering with system admins to manage marketing workflows, lead scoring models, email campaign execution, and lifecycle stage tracking.
Analytics, GA4 & Advanced Reporting: Build, maintain, and deliver robust reporting dashboards using Google Analytics 4 (GA4) and HubSpot; establish multi-touch attribution models to evaluate ROI across campaigns.
Data Analyst & Sales Alignment: Partner closely with Data Analysts and Revenue Operations to standardize tracking metrics, streamline lead handoff SLAs with Sales, and ensure data integrity across systems.
Tool Operations & Procurement: Own the marketing technology ecosystem, including evaluation, procurement, implementation, and ongoing optimization of martech platforms and AI tools; lead cross-functional adoption and training; maintain performance standards and drive continuous improvement.
Comprehensive People Management: Manage a distributed global team; set clear goals and performance metrics; drive accountability, provide coaching and development, and create processes that enable team effectiveness across geographies and functions.
Operational Project Management: Oversee all marketing operations projects, providing cross-functional technical support to demand generation, content, and growth teams.

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

Required Client Solutions Manager (Domestic Market) - Israel
Responsibilities
Team Intro
The Domestic team partners with Israels largest and most iconic brands across all verticals from Retail and CPG to Finance and Automotive driving their success within the local ecosystem. We act as strategic advisors to the market's leading advertisers, executing full-funnel strategies that span from high-impact brand awareness to performance-driven results. By leveraging data-driven insights and best-in-class support, we empower the biggest players in the Israeli market to maximize their growth and cultural impact on us.
Responsibilities
- Manage and grow long-term relationships with Israels largest brands and market leaders, providing strategic guidance to scale their domestic presence on us.
- Execute and optimize full-funnel strategies, monitoring auction ad campaigns from high-impact brand awareness to performance-driven conversions.
- Analyze campaign performance data to deliver actionable, data-driven business insights, helping clients achieve both branding and performance KPIs.
- Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
- Drive education on our ecosystem, sharing product updates and best-in-class creative and measurement practices tailored to the Israeli market.
- Conduct regular business reviews using a consultative approach to build deep-rooted partnerships and drive long-term growth in collaboration with the sales team.
- Share marketplace feedback to influence our advertising strategy and consistently drive product feature adoption based on local market needs.
- Investigate and troubleshoot technical client issues by working directly with product and engineering teams to ensure seamless campaign execution.
- Develop automated reports and performance frameworks utilizing internal data tools to track and visualize client success.

We are looking for a Senior Marketing Science (Business Analyst) to join our team and drive impactful analysis for our customers. This individual will play a critical role in addressing complex business questions, delivering actionable insights, and guiding our clients in optimizing their marketing strategies. If you are passionate about measurement and analytics, self-reliant, and motivated to make a meaningful impact, we want to hear from you!



Role Description:

As a Senior Marketing Science Manager your role will be:

Collaborate with clients to uncover insights about their marketing incrementality performance and paid-channel efficiency.
Deliver benchmarking analyses to provide clients with context on how they perform relative to industry standards and peers.
Design and execute analyses to answer challenging business questions, including those that are ambiguous or unstructured.
Proactively identify opportunities to help clients optimize their performance using measurement solutions.
Leverage statistical methods and advanced analytics to uncover trends and provide actionable recommendations.
Work directly with large datasets using SQL to extract, analyze, and interpret data.
Collaborate with Product and Engineering teams to enhance the analytics capabilities of the platform, ensuring customer needs are met.
Create and maintain visually compelling reports and dashboards to communicate findings effectively.
Partner closely with Product, Customer Success, and Sales teams to understand customer challenges and drive the adoption of data-driven solutions.
Provide feedback to the Product team to improve features and usability based on customer insights and hands-on experience.
Act as a subject matter expert on marketing measurement and incrementality, sharing insights with customers and internal teams.
Stay ahead of industry trends, emerging measurement methodologies, and market developments.

we are looking for a Head of Monetization.
This is a high-impact, revenue-driving leadership role for a data-driven commercial mastermind. As the Head of Monetization, you will own the end-to-end monetization strategy, economy design, and revenue growth engine across our platform. You are not here to just set price tags; you are here to design high-converting subscription models, optimize dynamic pricing, unlock new revenue streams, and turn user engagement into scalable, sustainable business growth.
What You'll Do:
Monetization Strategy & Ownership: Architect and execute the global monetization strategy, optimizing monetization funnels, pricing tiers, paywalls, and in-app economies to maximize LTV and ARPU.
Conversion & Funnel Optimization: Lead continuous experiments across paywall designs, onboarding flows, checkout experiences, and targeted promotional offers to lift purchase conversion rates.
Subscription & Economy Design: Design, test, and iterate on subscription plans, microtransactions, and premium features, balancing high monetization with strong long-term user retention.
Cross-Functional Leadership: Partner closely with Product, Analytics, Growth, and Marketing teams to seamlessly integrate monetization initiatives into the core user experience.
Data-Driven Experimentation: Define key metrics, design rigorous A/B testing frameworks, and analyze cohort purchasing behaviors to discover hidden monetization levers.