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The Product team is a group of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. We collaborate closely across Product, R&D, and Go-to-Market teams, always striving to connect customer needs with business impact. Our culture values openness, innovation, and ownership- where every voice is heard, and ideas turn into action.

As a Product Marketing Manager, youll help define how our products show up in the market and tell the story of how we drive real value for our customers.

Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates our value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like ours- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

We're looking for an enthusiastic and motivated individual who understands the power of exceptional product marketing. As a Product Marketing Manager, you'll become an expert on our product, our customers, the market and the competitive landscape. You'll shape our go-to-market strategy as well as the future of our product by working cross-functionally with our leadership, marketing and product teams.
Responsibilities
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

we are creating a new category in travel: an intelligent, conversational AI concierge that supports travelers across their entire journey. Were rebuilding the travel booking and management experience from the ground up - personal, proactive, and entirely user-centric.
Role Overview
We are looking for a Product Growth Lead to own and build the strategy for how users discover, activate, adopt, and grow with our company. This is a key leadership role at the intersection of product, AI, lifecycle marketing, design, and growth.You will define the vision and systems that drive user activation and revenue expansion. Youll shape how our AI engages with users, develop frameworks for ongoing lifecycle communication, design growth moments within the product, and identify new surfaces that attract users into the ecosystem.This role blends analytical thinking, strong product management skills, and creative taste. Youll manage a small team and work closely with product, UX, engineering, AI, and marketing.What Youll OwnGrowth Strategy & Execution:
Build the comprehensive growth strategy across the funnel: traffic, sign-up, activation, adoption, and revenue.
Build a team that owns CPA and ARPU as primary KPIs, ensuring high-quality activation and meaningful long-term value.
Activation & Onboarding
Define and optimize the onboarding experience to ensure users immediately understand and experience the value of our company.
Drive experimentation frameworks and funnel improvements grounded in data.
AI-Driven Lifecycle & Engagement
Partner with AI teams to build personalized, proactive lifecycle engagement that brings users back into the product at the right moments.
Develop messaging, triggers, and experiences that deepen connection and increase engagement.
Delight & Shareability
Create in-product experiences that surprise, delight, and lead to natural advocacy and sharing.
Own viral and referral growth mechanisms that amplify organic acquisition.
Traffic & Growth Surfaces
Identify and own new surfaces-inside and outside the app-that attract and convert high-intent users.
Collaborate with design and content teams to craft external experiences that strengthen our presence and funnel traffic.
Team Leadership & Cross-Functional Collaboration
Lead and develop a small team of growth PMs and/or growth marketers.
Work closely with product, engineering, design, and analytics to deliver results.

Imagine being part of a team where your work doesnt stay behind the scenes - its showcased on the worlds biggest tech stages, shaping the future of software development. At our company, as a Senior Product Marketing Manager for our company Artifactory and other DevOps-focussed technologies, youll tackle challenges head-on, bringing solutions to market that are mission-critical for leading companies like Amazon, Google, and Netflix. Every day here is dynamic, with new challenges to solve and opportunities to innovate. As a Frogward thinker, youll push boundaries, challenge your comfort zone, and lead the charge in a culture thats always moving forward. Its about driving the technology that powers the world. If youre looking for a place where your work matters and where innovation never stops, our company is where you want to be.
As a Senior Product Marketing Manager (DevOps) at our company you will...
Engage in market, customer, and competitive research to craft winning and compelling positioning, narratives, and messaging frameworks including elements such as ICPs, personas, and jobs to be done.
Serve as a go-to-resource about your products and space, meeting with analysts and crafting thought leadership that makes an impact on how our company is perceived in the market.
Drive effective GTM strategies including delivering sales enablement, sales plays, and necessary collateral.
Work closely with product, marketing, sales, and customer success to move the needle on product adoption, expansion, and new logo KPIs.
Define and lead strategic cross functional initiatives that involve engaging, presenting and getting buy-in from senior executives.

We are looking for a Product marketing manager to drive successful launches, improve product adoption, and build demo experiences that help users and customers reach value faster. You will partner with Product, Sales, Solutions, RevOps, Marketing, and Customer Success to ship launches that move metrics, strengthen product education, and equip the field with high-performing demos and sales plays.

Responsibilities
Build and maintain demo experiences across core use cases: live demo scripts, demo environments, seeded datasets, and storyboards for technical and executive audiences.
Create product enablement for the field: Talk tracks, discovery, objection handling, and follow-up assets.
Partner with Product and DemGen to improve product usage through onboarding, in-product education, lifecycle communications, and activation programs.
Turn product usage insights into actionable GTM plays: who to engage, when, what to show, and what to send next.
Lead go-to-market execution for product releases: launch plans, cross-functional readiness, internal enablement, and post-launch iteration.
Collaborate with Customer Success on adoption and expansion programs, including rollout communications and customer-facing education.
Partner with RevOps to define success metrics, dashboards, and reporting that connect demos, usage, and launches to pipeline outcomes.

As we continue to grow, we are seeking a dynamic and experienced Product Marketing Director to join our talented Marketing team. You will play a pivotal role in developing and executing strategic marketing plans to drive the success of our product. You will be responsible for understanding market trends, identifying customer needs, and collaborating with cross-functional teams to lead and implement effective product marketing strategies.



Key Responsibilities:

Market Research and Analysis:

Conduct comprehensive market research to identify trends, competitor strategies, and opportunities.
Planning:

Develop product positioning, messaging, and marketing content that demonstrates clear differentiation compared to competitors.
Collaborate with product management to define on-going product positioning, and provide inputs on the roadmap.
Go-to-Market (GTM) Strategy:

Create and implement effective go-to-market plans for new product launches.
Collaborate with cross-functional teams, including sales, product, and marketing team, to ensure seamless execution.
Content Development:

Create compelling marketing collateral, including product presentations, case studies, whitepapers, videos, competitor product analysis.
Sales Enablement:

Provide sales teams with the tools, training, and resources needed to effectively communicate product value propositions.
Collaborate with sales to gather feedback and insights to continuously refine marketing messaging.
Knowledge base: define needs, establish, update and monitor the customer knowledge base.

Curate content involves selecting and organizing information that is relevant and valuable to the target audience. This could include product guides, FAQs, tutorials, troubleshooting tips, and other resources.
Utilize analytic tools to track performance and analyze users behaviors.

Required Content Discovery & Growth Lead - DeviantArt
Job Description
As a Content Discovery & Growth Lead, youll design and shape what users see on the DeviantArt network. Youll be tasked with a dual mission: grow discovery and engagement through relevant and engaging recommendations for a rich and holistic browsing experience, while safeguarding quality and network health. This role involves significant collaboration with remote teams, primarily in Vancouver, Canada. Central to your success will be the ability to close the feedback loop - bridging the gap between human taste and machine learning.
In your day-to-day, you will
Lead the directional framework and principles for content consumption across the network, working collaboratively to balance conflicting KPIs and metrics with stakeholders.
Design comprehensive offline and online evaluation frameworks and set guidelines for content discovery and recommendations by translating community insights and human taste into inputs that inform scalable machine learning signals.
Collaborate with ML teams to bridge the gap between high-level "quality" definitions and low-level feature engineering, ensuring models capture nuances like artistic style, medium, and technical execution while delivering on network KPIs.
Translate user consumption needs into product requirements and help plan the product roadmap to meet those needs.