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We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

We're hiring a Product Marketing Manager to lead enterprise motion. On a small team where everyone's scope flexes, you'll also work across product marketing more broadly - defining how the product shows up for enterprise buyers, arming sales with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift.

This is a strategic and hands-on role. You'll think in pipeline and narrative at once - translating product capability into value that lands with enterprise buyers, while staying close enough to execution to write the deck yourself.

What you'll do:
Build enterprise GTM strategy for feature, model, and product launches
Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers
Lead the sales enablement motion
Own enterprise onboarding and adoption, from first use through expansion
Develop customer proof: case studies, success stories, and industry examples
Own enterprise-facing web pages and funnel
Work across the full range of product marketing - launches, content, positioning - wherever the team needs it, not limited to enterprise

The Director of AI Enablement is both a builder and a transformation leader, someone who can identify opportunities, design and implement AI solutions, and drive adoption across the organization to create measurable business value.

Reporting directly to the CEO, this is a highly visible, hands-on leadership role at the intersection of business transformation, technology, and organizational change.

The successful candidate will lead AI roadmap, build practical AI solutions, drive adoption across functions, and help transform how work is performed throughout the organization.

What Will You Do?

Define and execute AI roadmap.

Identify, prioritize, and implement high-impact AI opportunities across the business.

Partner with business, operational, engineering, and corporate functions to understand workflows, pain -points and improvements opportunities.

Translate business challenges into practical AI use cases and measurable outcomes.

Design, build, pilot, and scale AI-powered solutions, including AI agents, copilots, automations, knowledge assistants, and business applications.

Partner with IT, Engineering, Infrastructure, and Security teams to ensure scalable, secure, and sustainable solutions.

Lead the transformation, not just the technology; drive AI adoption across departments and help leaders redesign processes and ways of working to maximize AI value.

Work hand-in-hand with HR and business leaders to lead the organizational transformation required to successfully adopt AI, build internal capabilities, and embed new ways of working across the company.

Establish and lead the core pillars of the AI Enablement program: Adoption, Infrastructure, and Solution Development.

Build and lead a community of AI Builders and Leaders across the organization.

Establish AI governance, Responsible AI practices, and security standards.

Measure and communicate business impact through adoption, productivity gains, efficiency improvements, time savings, and ROI.

Success is measured not only by building AI solutions, but by driving meaningful improvements in productivity, efficiency, quality, decision-making, and business performance across the organization.

Were looking for a Product Marketing Manager who will own the product story end-to-end from deeply understanding the product and customer needs, to translating complex capabilities into clear, compelling narratives for different audiences and markets.

What You'll Do
Become a true expert on platform: understand every feature, use case, and value driver.

Own product positioning, messaging, and value propositions across different customer segments and industries

Translate inputs from Product, Sales, Customer Success, and Operations into one clear, cohesive product narrative

Create product marketing assets including:

Sales enablement materials

Product decks and one-pagers

Website and launch content

Case studies and customer stories

Work closely with customers to understand their pain points, workflows, and success stories and turn those insights into impactful marketing content

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Own competitive intelligence function, monitoring market trends and adapting messaging to stay ahead in a dynamic B2B SaaS environment.

Lead go-to-market efforts for new features and capabilities, from internal alignment to external launches.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

we are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across product portfolio.
This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.
We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.
This position is based in Tel Aviv, Israel.
Responsibilities:
Own product positioning, messaging, and value proposition across product portfolio
Lead the go-to-market strategy and execution for new products, features, and major releases
Become internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities
Act as the voice of the customer by bringing market insights directly into Product discussions
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
Support Sales on strategic opportunities, customer presentations, and competitive deals
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy

This is a highly strategic and hands-on role for someone who loves turning complex technology into compelling stories. You will own product positioning, launches, competitive intelligence, sales enablement, customer storytelling, and technical content. Youll work closely with Product, Engineering, Sales, and the founders to establish our company as the category leader for AI SDLC tools. This role is ideal for someone who thrives in early-stage startups and enjoys building from scratch.
What Youll Do
Develop differentiated messaging for engineering leaders, platform teams, developers, and AI-first organizations.
Own product launches from strategy through execution.
Create compelling technical content including blogs, product pages, demos, presentations, customer stories, and solution briefs.
Partner closely with Product to deeply understand new capabilities and translate them into customer value.
Build sales enablement materials including demo path, battle cards, pitch decks, objection handling, one-pagers, and competitive positioning.
Conduct competitive research across DevTools, observability, AI coding, platform engineering, and developer infrastructure.
Work with customers to create case studies, technical success stories, webinars, and conference talks.
Collaborate with Growth and Marketing on campaigns, website messaging and product announcements.
Become the internal expert on our customers, ICPs, use cases, and market trends.
Youll Thrive Here If You
Love translating technical complexity into simple, compelling stories.
Enjoy speaking with engineers and understanding how they think.
Can switch seamlessly between strategic thinking and execution.
Like creating content yourself rather than outsourcing everything.
Want to help define a completely new market category.

We're looking for a sharp, strategic Product Marketing Manager to own the voice in the market. This is a high-impact, cross-functional role at the intersection of product, sales, and go-to-market at a moment when the security landscape is being reshaped by AI.
You'll translate complex capabilities from SaaS posture management to agentic AI security and non-human identity governance into narratives that resonate with security leaders. You'll build competitive programs that arm the field, shape how analysts and buyers understand emerging AI risk categories, and partner with Product and Engineering to ensure the market perspective drives what we build.
You'll be the connective tissue between what does and why it matters to buyers, to practitioners, to analysts, and to our own teams.

Youll collaborate with expert colleagues around the globe to solve problems most people will never even know exist!

Youll be part of building unique solutions shaped by real investigative methodologies, enabling our customers to identify, investigate, visualize and prevent criminal, terror and security threats worldwide.

These solutions are used by law enforcement, national security, and national and military intelligence agencies in almost 100 countries to turn massive, diverse data into clear, actionable intelligence for a safer world.

As a Cognyter you will:

Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
Create compelling marketing content and sales enablement collateral.
Develop and implement GTM strategies and demand generation activities.
Work closely with business stakeholders to maximize the business potential of existing and new customers.
Assist with competitive analysis and market research.
Join strategic marketing workshops, international events, and customer meetings.
Lead cross-functional initiatives and drive alignment across Product, Sales, Marketing, and business stakeholders.
Balance strategic planning with hands-on execution, taking ownership from concept to delivery.
Help shape and scale Product Marketing best practices, processes, and methodologies across the organization.
Serve as a trusted advisor to senior stakeholders and influence business decisions through market, customer, and competitive insights.
You will report to the VP of Product and be part of an industry-leading Product Management team (30+ people strong).

As Senior Product Marketing Manager, you will own and drive solution positioning and storytelling across our enterprise AI platform. You will translate technical capabilities into clear, differentiated, outcome-driven solutions that accelerate enterprise pipeline and revenue.
This is an on-site role based in our Tel Aviv office.
You will own 3-4 priority industries and be accountable for narrative clarity, differentiation, and pipeline contribution within them. You will define the why us, why now, connect our platform to measurable business outcomes, and equip Sales with compelling narratives that win competitive deals.
This role requires both strategic clarity and hands-on execution, balancing high-level solution positioning with the creation of practical, revenue-driving collateral and sales enablement assets.
What youll do
Develop clear, outcome-driven solution narratives that translate platform capabilities into business value
Define and articulate use-case positioning, including target buyers, core pain points, and measurable impact
Establish strong differentiation against internal builds, AI point solutions, and other enterprise AI platforms
Build solution-specific assets including pitch decks, briefs, one-pagers, messaging frameworks, and competitive battlecards
Partner closely with Sales to refine pitch tracks, address objections, and strengthen deal positioning
Collaborate with Product to ensure capabilities are accurately reflected in external messaging
Create metrics-backed case studies and proof points tailored to industry buyers
Support demand generation with industry- and solution-focused messaging for campaigns, webinars, and thought leadership
Continuously gather market feedback to sharpen positioning and improve win rates.

We're now entering our next chapter: voice agents, enterprise APIs, and real-time multilingual broadcasting. Backed by top-tier investors and with a proven production-grade AI foundation, we're expanding fast and we want a marketer who wants to grow with us.

What you'll gain

Direct impact on ARR
Ownership from day one
Grow as the company scales
Responsibilities
Research user needs, competitor landscape, and market trends to guide GTM strategy and positioning.
Lead content and SEO + AEO strategy, including blogs, newsletters, case studies, and website updates.
Own funnel activation and optimization, using data and customer insights to improve conversion across the buyer journey.
Create and manage integrated campaigns with sales and agencies.
Build and execute integrated marketing campaigns that generate awareness, engagement, and qualified pipeline.
Support product and feature launches with clear and consistent messaging.
Develop sales enablement materials such as decks, one-pagers, and pitch presentations.
Coordinate with creative and performance agencies to deliver on-brand assets.
Drive go-to-market planning for new AI initiatives.
Identify growth opportunities and build cases to support them.

We are looking for an exceptional individual with an entrepreneurial mindset to join us as a Co-Founder & Chief Product Officer. Join us if you would like to:

Join a winning team - Partner with two ad tech veterans with over 20 years of experience
Join a winning culture - Work in a fun, pro-active, and inclusive environment
Join a winning enterprise - Well funded, profitable start-up with an existing revenue stream of over $1M in ARR
Join a winning opportunity - be a real driving force within a company, and define its product vision and GTM strategy.
Key Responsibilities:
Collaborate with fellow co-founders to articulate and refine the company's vision, mission, and strategic direction.
Lead the formulation and execution of the company's product plan, encompassing market analysis, product development, and go-to-market strategy.
Determine and prioritize product features and enhancements through thorough market research, customer feedback, and competitive analysis.
Champion a customer-centric ethos throughout the product development lifecycle, ensuring that our offerings consistently meet and exceed the needs of our target audience.
Spearhead the assembly and management of a top-tier team, overseeing recruitment, hiring, and ongoing employee development initiatives.
Foster strategic alliances and partnerships to fuel the company's expansion and elevate its market presence.

We're hiring a Product Marketing Manager to own how our product shows up in the market: how it's positioned, how it's differentiated, and how its value reaches prospects, customers, and the sales team. You'll work closely with product, sales, and the broader marketing team to turn technical capability into clear, compelling narrative. This is a high-ownership role for someone who wants to shape a new category, not just market within an existing one.
What You'll Do:
Develop and refine product positioning, differentiation, and messaging that holds up with technical and security audiences
Own competitive and market intelligence, including competitor tracking, win/loss analysis, and feeding insight back into positioning and differentiation
Build and maintain a deep understanding of our buyers, their pain points, and the buying journey, including personas and segmentation that ground all positioning work
Build product-related assets that support the buyer journey from awareness through evaluation
Lead go-to-market for feature releases and product announcements, from narrative to launch execution
Craft product communications to prospects and customers that are clear, credible, and grounded in real value
Create sales enablement materials, including decks, one-pagers, battlecards, and talk tracks that help the sales team sell with confidence
Provide the messaging and content backbone that demand generation campaigns run on, partnering with the demand gen team to ensure consistency across channels
Partner with product and sales to ensure messaging stays accurate, current, and tied to what the product actually does

Define and continuously refine messaging and positioning for products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring is accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.