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we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities (English)
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

As our Brand Marketing Manager, you will own and evolve Theo Graces brand across all touchpoints. This is a managerial role, leading brand team and owning the brand function end-to-end. You will shape how the brand looks, feels, and communicates - crafting a clear and consistent narrative that defines who we are, strengthens emotional connection with our customers, and supports our growth as a global brand. Working closely with cross-functional teams, you will ensure cohesive brand execution across marketing, product, website, and communications.

What Youll Do:

Brand Ownership & Consistency- Lead brand building and evolution, own the brand end-to-end, ensuring a clear, consistent, and recognizable presence across all channels (visual, messaging etc.).
Messaging: Develop and own messaging frameworks for key moments, launches, and seasonal campaigns; write clear, inspiring briefs and lead brand processes across design, content, product, performance, and web teams.
Campaigns & Launches: Lead cross-channel brand campaigns and launches from concept through execution.
Competitive & Market Insight: Analyze competitors with a strong focus on messaging around seasons, events, and key moments; continuously elevate the brand through market learning and best practices.
Customer & Insight Discovery - Be the voice of the customer, translating U.S. culture, trends, and insights into strong brand messaging, understanding what customers love, why they connect, and how those insights translate into brand communication.
Brand Content: Lead brand-led content creation across channels, ensuring all content reflects brand voice, values, and quality standards.
Social & Community: Own social media presence and community activity, driving channel strategy, content, engagement, awareness, and credibility.
PR & Partnerships: Manage PR, brand partnerships, and co-marketing initiatives, ensuring consistent, high-quality brand representation.
Team Leadership: Manage, mentor, and develop brand team, providing direction, feedback, and clear.
Cross-Functional Leadership: Lead brand-related processes across design, content, performance, product, and web teams.

We are looking for a Senior Brand Designer to join our studio team and spread our power. In this role, you'll be a part of a growing guild of designers and contribute to our design community by sharing creative ideas, and bringing our magical brand to life.
WHAT YOULL DO
Bring the visual brand to life through physical, print, digital, and interactive experiences, doing so in partnership with others on the brand & The creative team, as well as leaders and cross-functional partners.
Champion and influence how the brand expresses itself through the development guidelines, systems, and processes to ensure quality and consistency at scale.
Collaborate with designers, researchers, product managers, marketers, and other cross-functional partners to serve a global audience.
Proactively identify areas of improvement for the website (branding, design, and creative workflow).
Generate unique ideas for social media and our general online presence.

As a core management leader, you will evolve Imagens brand from awareness to measurable impact. Youll own and scale all brand performance activities, ensuring brand efforts directly drive user engagement, revenue growth, and customer trust across all touchpoints.

This role sits at the intersection of creativity, storytelling, and execution - ensuring Imagen stands out in a crowded + creative space. Youll lead a multidisciplinary team - including PR, social media, community, events, and studio production - to build a globally trusted brand with clear Impact. Reporting directly to the CMO, youll collaborate closely with the Head of Growth and Acquisition to align the brand with performance goals.

Responsibilities:
Lead, develop and execute global and localized brand and marketing strategies.
Lead and manage teams across social, events, content, PR, community, and studio.
Align brand storytelling with user acquisition and product adoption goals.
Build systems to track brand campaign effectiveness and business contribution.
Own brand performance metrics, reporting, and optimization.
Partner cross-functionally with Product, Sales, and CS to ensure consistency and cohesion.
Maintain brand integrity and voice across all touchpoints.
Identify creative opportunities to push brand visibility in new channels and geos.

Were looking for an exceptional storyteller and community-builder to own social and community strategy for our companys newest traveler-focused product. In this foundational, high-visibility role, you will shape how we introduce and engage travelers with our latest product offering across every social and community platform.
Youll build our community approach from the ground up, launch our influencer marketing engine, and create events that spotlight our partners in the hospitality industry-all while serving as the primary voice for our rapidly growing traveler audience. This role is focused exclusively on our upcoming traveler product, working closely with the products launch team and cross-functional partners.
What Youll Do
Social Media & Content Strategy (Traveler Products)
Develop and execute an organic social media strategy that builds brand awareness and engagement specifically for our companys newest traveler product across Instagram, TikTok, LinkedIn (employee advocacy), and emerging platforms.
Own the content calendar from ideation to execution, creating and sourcing compelling, on-brand content tied to traveler product updates, launches, and user value.
Partner with an external agency to build out our influencer marketing for this new traveler product, monitoring, analyzing, and reporting on all related activities.
Community & Partner Experiences
Act as the primary voice for this major new traveler product in online communities, proactively engaging and fostering a positive, inclusive environment for its user base.
Identify and nurture key community members, transforming early adopters and superfans into active advocates for the product.
Curate and produce exclusive events that highlight creators, destinations, and venues relevant to our traveler community and hospitality partners.

we are looking for a Director of Corporate & Digital Marketing.
Position overview:
Brand Strategy & Positioning
Define and evolve the corporate brand architecture, ensuring consistency across all touchpoints. Develop brand guidelines and messaging frameworks. Develop company overview messaging and collateral to be shared with customers, partners and the media.
Social Media & Digital Engagement
Craft and execute a social media approach (LinkedIn, Twitter, YouTube, etc.) that amplifies thought leadership and drives engagement. Partner with executives to build their brands and leverage them as spokespeople. Monitor social analytics, adjust content deliverables, and report on KPIs.
AI Tools & Process Optimization
Leverage AI-driven platforms for content generation, analytics, and social listening to improve productivity and insights. Continually assess and integrate new marketing technologies and tools.
Marketing Communications (MarCom)
Oversee creation of corporate collateral: white papers, case studies, data sheets, executive presentations. Lead corporate website content strategy and maintenance, ensuring up-to-date, SEO-optimized messaging. Collaborate with product marketing, demand-gen teams, and BUs to align corporate and product narratives.
Product Launch Management
Lead the end-to-end corporate launch process with BUs: develop launch plans, create go-to-market collateral, and coordinate cross-functional readiness. Serve as liaison between marketing, product, sales, and PR to ensure timely, on-brand executions
Tradeshows & Events Management
Plan and execute corporate presence at industry tradeshows, conferences, and networking events. Manage logistics, budgets, booth design, collateral development, and staffing. Coordinate pre- and post-event marketing campaigns and lead follow-up.
Team Leadership & Development
Mentor and manage the marketing team and vendors ; foster a culture of creativity, accountability, and continuous improvement. Set clear goals, conduct performance reviews, and identify learning opportunities.
Budget & Vendor Management
Own and optimize the corporate marketing budget. Select and manage agencies or freelance resources for design, PR, and digital services.

looking for a Senior Brand Designer with a sharp eye for concept, craft, and consistency - someone who knows how to turn big ideas into engaging, high-impact marketing experiences across channels.

In this role, youll take end-to-end ownership, collaborate closely with marketing, and help shape the way shows up in the world. Youll work with our existing brand and visual language, bringing it to life across every touchpoint - with clarity, creativity, and attention to detail.

If youre passionate about translating complex tech into bold, clear, and memorable creative - wed love to meet you.

This is a full-time role based in our Tel Aviv HQ

What youll do

Own and execute Brand design work across web, social, campaigns, and more

Be a strategic partner, not just a do-er - working collaboratively with Marketing, PMM, Design, and other stakeholders

Help shape and evolve the visual language of the Finout brand

Take part in marketing strategy discussions and bring ideas to the table

Maintain a high level of visual quality and consistency across all assets

Review work with a data-aware mindset and continuously improve based on performance

Were looking for a Senior Brand and Marketing Designer to join our team-someone who combines creative vision with strategic thinking. In this role, youll collaborate with multiple stakeholders to craft visually compelling marketing materials that resonate with diverse audiences. From transforming complex ideas into impactful brand experiences to balancing big-picture concepts with hands-on execution, youll play a key role in elevating our brand and driving meaningful connections.
In this role you will:
Develop and execute creative concepts that elevate our brand across multiple touchpoints, including marketing campaigns, social media, presentations, web, and print.
Partner with marketing and content teams to create cohesive, high-impact visual storytelling that aligns with our brand identity and business objectives.
Maintain and evolve our brand guidelines, ensuring consistency across all visual communications.
Design marketing materials that effectively communicate our message while maintaining brand integrity.
Leverage data and industry trends to inform creative decisions and enhance brand impact.
Collaborate with external vendors and agencies when needed to execute large-scale projects.