לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור במודיעין מכבים רעות

**This is a hybrid position from our NYC offices** Welcome to Chargeflow Welcome to Chargeflow, where innovation meets expertise. We're not just another startup; we're a dynamic and rapidly expanding company driven by seasoned leaders in the world of fintech and eCommerce. Our passionate team is on a mission to tackle one of the most pressing issues plaguing online businesses today: chargeback fraud. This insidious menace all too often results in substantial losses, both in revenue and profits. Join us on our journey as we revolutionize the fight against chargeback fraud. Who We're Looking For - The Dream Maker We’re expanding our marketing team to help Chargeflow define and lead the chargeback automation category. We’re looking for a Senior Marketing Manager to join us. Reporting directly to the VP of Marketing, you’ll own a strategic mix of planning, execution, and analysis across campaigns and programs. Your primary outcomes will be building engagement with CX, Ops, and Finance leaders at eCommerce brands, strengthening relationships across our ecosystem, and ultimately driving conversions that accelerate Chargeflow’s growth. Your Arena - Know your impact ??
* Plan, design, and execute direct marketing campaigns that create awareness, build trust, and generate pipeline. (emphasis on building our targeting email campaigns to target segments).
* Own assigned market segments — identify target accounts and key personas, then craft tailored messaging and campaigns to break into those segments effectively.
* Utilize account-based marketing (ABM) techniques to create personalized campaigns at scale for high-value target accounts.
* Coordinate with internal teams (sales, content, design, product marketing, and CS) to develop assets that drive engagement and conversion. Demand Creation
* Develop and implement strategies to create awareness and interest using direct marketing channels, specializing in targeted outbound including email marketing
* Partner with Sales to align campaigns with account-based outreach and ensure well-orchestrated plays to key accounts.
* Expand selectively and experiment with additional direct channels (e.g., direct mail, targeted webinars, etc.) Strategy Development
* Own scalable playbooks for each segment (ICP, data sources, talk tracks, offers, success criteria) and iterate weekly.
* Support development of a comprehensive direct marketing strategy aligned with growth goals, sales targets, and product positioning.
* Create messaging and value propositions that resonate with CX, Ops, and Finance leaders, addressing pain points such as chargeback prevention, operational efficiency, and revenue protection.
* Design multi-channel campaigns with email at the core, layering in other direct channels as experiments to increase impact. Data Analysis & Reporting
* Track, analyze, and report on campaign performance (deliverability, open rates, CTRs, conversions, ROI).
* Measure performance at the segment level, using insights to refine targeting, messaging, and campaign mix for each audience.
* Use insights to refine targeting, messaging, and overall channel mix.
* Provide dashboards and recurring reports to GTM leadership showcasing email’s impact on pipeline and revenue. Budget Management
* Develop and manage the budget for email and direct marketing programs, allocating resources to maximize ROI.
* Adjust investment based on performance data and emerging opportunities. Compliance & Best Practices
* Maintain strong deliverability standards and adhere to privacy regulations (GDPR, CCPA, etc.).

About Us Think about literally anything in your house. Your shirt. Your phone. That random IKEA wrench thingamabob you still haven’t thrown away. Odds are, it all came from somewhere else. Freight is the invisible magic trick that makes the global economy work. And we’re the ones helping it work a little bit faster, smarter, and cheaper. Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store. We’ve been on a rocketship (freight ship?) of double-digit growth for years, and we’re nowhere near done.
About the Role We’re looking for a marketing leader who can look demand gen dead in the eyes, tie on a red bandana like a 80s montage, and say: let’s do this. Please practice your best rendition of that for your interview. Bonus points if you wear the bandana. You’ll own the B2B marketing strategy for shippers (ie, importers and exporters of all shapes and sizes), turning a mountain of logistics content and data into campaigns people actually want to read (instead of just downloading for the free stock photo). You’ll figure out how to make enterprise decision makers perk up, refine our ICP, optimize conversion, and maybe even make sales like you instead of just tolerate you. You’ll also get to practice low-touch full-funnel optimization that B2B marketers dream of. Then you’ll stop for lunch. Basically, if you live for the messy combo of campaign execution and strategy, this is your playground.
Responsibilities
* Build a demand gen engine so good, sales will write you thank-you notes (or at least stop ignoring your Slack messages).
* Dive into analytics until you figure out why that shiny new whitepaper is converting at 0.3%.
* Hone ICP and positioning so picky logistics buyers wake up and actually care. So that they feel seen. So that when they read your copy, the heavens open up, a beam of light brushes their face, and tears stream down their face
* Partner with sales, rev ops, and marketing ops to turn good ideas into pipeline.
* Mentor your team so they can execute and optimize campaigns…and still like you afterwards.
* Join sales calls where you’ll hear Freightos mispronounced in new and exciting ways.
* Experiment with new channels while keeping our machine humming
* Build ABM strategies that don’t make prospects run for the hills.
* Promise to never use the word “synergy.”

Hybrid:
Yes