דרושים » פרסום שיווק ויחסי ציבור » סמנכ"ל /ית שיווק לחברה רב מותגית - איזור מרכז

we are hiring a VP Marketing to build and scale a world-class AI-first marketing organization.

This is not a channel operator role, but rather a systems architect position. The VP Marketing designs, builds, and operates the full marketing engine across Brand, Growth, Product Marketing, and Strategy & Operations. The mandate is to turn marketing into a predictable, capital-efficient growth system aligned with business outcomes.

The role carries an AI-first operating mandate. Marketing must be governed and executed through AI-enabled systems across planning, execution, analytics, and optimization to materially increase output, speed to signal, and efficiency.

The VP Marketing reports to the CEO and is a core member of the executive leadership team. Success is measured in revenue impact, efficiency, scalability, and organizational strength.

Responsibility
Business Outcomes:

You are accountable for marketings contribution to-

Marketing-sourced and influenced pipeline, including PLG signups and SLG demos, and Marketing-attributed revenue
CAC and payback improvement, funnel efficiency, and win-rate improvement, along with forecast accuracy
Marketing must be measurable, predictable, and aligned with company growth targets.

Brand & Category Leadership:

Define and evolve Anchors category positioning and narrative architecture while strengthening brand equity. Success is measured by brand visibility, branded demand growth, category association, and market credibility.

Growth Portfolio Strategy:

Design the growth portfolio across organic, paid, outbound, partnerships, field marketing, and emerging channels. Decide capital allocation across engines and balance short-term revenue drivers with long-term compounding assets while leading the Head of Growth organization.

Product Marketing & Lifecycle:

Own positioning and messaging architecture, define ICP segmentation and vertical expansion strategy, and govern website and conversion strategy. Build sales enablement systems and lifecycle, retention, advocacy, and virality motions aligned across PLG and SLG funnels. Success is measured by improved activation, win rates, velocity, and customer expansion.

Marketing Strategy & Operations :

Build marketing as a disciplined operating system, including OKRs, planning frameworks, dashboards, reporting standards, and forecasting accuracy. Govern budget planning, unit economics, and alignment with Sales and Product.

Marketing must operate through an AI:

Enabled system covering experimentation velocity, workflow automation, analytics, and performance management.

Leadership Mandate:

Design the marketing organization structure and hiring roadmap. Recruit and develop senior leaders while establishing operating rhythms, cross-functional alignment rituals, and governance processes.

What Success Looks Like in 12-24 Months

Predictable pipeline generation across multiple growth engines
Increased brand recognition and category presence
Improved CAC and payback
Faster funnel velocity and higher win rates
Marketing planning becomes modeled and forecastable
Leadership trusts marketing forecasts