This is a foundational leadership role responsible for defining our market narrative, positioning, and marketing engine as we scale.
You will own how we show up in the market, from category creation and messaging to product marketing, demand generation, and brand. This is a highly strategic role, but equally hands-on, requiring someone who can operate across narrative, product, and growth while building a world-class team.
Youll partner closely with the CEO, Sales, and Product leadership to define our position as we evolve into a multi-product platform spanning SaaS, financial services, and AI.
What Youll Own:
1. Category & Company Narrative
Help define and own the story of Agora in the market.
Develop and evolve Agoras category positioning as the operating system for real estate finance
Translate our product evolution into a clear, compelling narrative
Drive consistent messaging across all external and internal channels
Partner with the CEO on thought leadership and market-facing storytelling
Help establish Agora as the reference point in our category
2. Product Marketing & Go-To-Market
Build a best-in-class product marketing function that connects product to market.
Own positioning and messaging across all products and platform capabilities
Lead launches for new offerings (payments, accounting, AI features, etc.)
Define ICPs, segmentation, and GTM strategy in partnership with Sales
Equip Sales with clear narratives, competitive positioning, and assets that win deals
Continuously refine messaging based on market feedback and performance
3. Demand Generation & Growth Alignment
Partner with Sales to drive a predictable, scalable pipeline.
Develop marketing programs that contribute meaningfully to pipeline generation
Align closely with Sales on targets, ICPs, and funnel performance
Build and iterate on campaigns that support mid-market and enterprise growth
Establish a marketing system that balances brand-building with performance
4. Marketing Organization & Team Building
Build and lead a high-performing global marketing organization.
Hire, develop, and lead leaders across key marketing functions
Define the org structure needed for the next phase of scale
Create clarity, accountability, and operating rhythm across the team
Functions include:
Product Marketing
Brand & Communications
Content & Thought Leadership
Demand Generation & Growth
Marketing Operations
5. Category Leadership & Market Presence
Establish Agora as a recognized leader in the space.
Drive analyst relations and category positioning
Build Agoras presence across industry events, partnerships, and ecosystem players
Lead content and thought leadership strategy
Partner with PR and communications to amplify Agoras voice in the market
Requirements: Were looking for a marketing leader who can operate at both altitude and detail-someone who can define a category while also building the systems to execute against it.
You likely have:
Experience scaling B2B SaaS companies through significant growth stages.
Deep expertise in product marketing and narrative-driven positioning.
Experience in sales-led GTM environments.
A track record of building and leading high-performing marketing teams.
Experience launching new products and expanding platforms.
Bonus Points:
Experience with platform businesses or multi-product SaaS.
Background in fintech or financial infrastructure.
Exposure to category creation or major repositioning efforts.
This position is open to all candidates.