לוח משרות דרושים מנהל שיווק

About Us Think about literally anything in your house. Your shirt. Your phone. That random IKEA wrench thingamabob you still haven’t thrown away. Odds are, it all came from somewhere else. Freight is the invisible magic trick that makes the global economy work. And we’re the ones helping it work a little bit faster, smarter, and cheaper. Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store. We’ve been on a rocketship (freight ship?) of double-digit growth for years, and we’re nowhere near done.
About the Role We’re looking for a marketing leader who can look demand gen dead in the eyes, tie on a red bandana like a 80s montage, and say: let’s do this. Please practice your best rendition of that for your interview. Bonus points if you wear the bandana. You’ll own the B2B marketing strategy for shippers (ie, importers and exporters of all shapes and sizes), turning a mountain of logistics content and data into campaigns people actually want to read (instead of just downloading for the free stock photo). You’ll figure out how to make enterprise decision makers perk up, refine our ICP, optimize conversion, and maybe even make sales like you instead of just tolerate you. You’ll also get to practice low-touch full-funnel optimization that B2B marketers dream of. Then you’ll stop for lunch. Basically, if you live for the messy combo of campaign execution and strategy, this is your playground.
Responsibilities
* Build a demand gen engine so good, sales will write you thank-you notes (or at least stop ignoring your Slack messages).
* Dive into analytics until you figure out why that shiny new whitepaper is converting at 0.3%.
* Hone ICP and positioning so picky logistics buyers wake up and actually care. So that they feel seen. So that when they read your copy, the heavens open up, a beam of light brushes their face, and tears stream down their face
* Partner with sales, rev ops, and marketing ops to turn good ideas into pipeline.
* Mentor your team so they can execute and optimize campaigns…and still like you afterwards.
* Join sales calls where you’ll hear Freightos mispronounced in new and exciting ways.
* Experiment with new channels while keeping our machine humming
* Build ABM strategies that don’t make prospects run for the hills.
* Promise to never use the word “synergy.”

Hybrid:
Yes

XM Cyber is looking for a creative and data-driven Inbound Marketer to join our dynamic marketing team. This is an exciting opportunity for a proactive individual to take ownership of key growth projects, shape our digital presence, and make a tangible impact on our business. If you are passionate about attracting and converting customers through compelling content, optimizing the user journey, and managing a high-performing web presence, we want to hear from you. About the Role: In this multifaceted role, you will be at the heart of our inbound marketing efforts. You will be responsible for developing and executing strategies that drive brand awareness, generate high-quality leads, and nurture them through the sales funnel. This position requires a unique blend of creativity, analytical prowess, and technical aptitude to manage our online presence and optimize for growth. Key Responsibilities: Growth Project Leadership:
* Identify, propose, and execute innovative inbound marketing projects aimed at accelerating customer acquisition and revenue growth.
* Analyze market trends and competitor strategies to uncover new opportunities for expansion.
* Collaborate with cross-functional teams, including sales and product, to ensure alignment on growth initiatives and a seamless customer experience. Social Media and Content Creation:
* Develop and manage a comprehensive social media calendar, creating engaging and shareable content across all relevant platforms.
* Monitor social media channels for trends, engage with our community, and build a strong brand voice.
* Ideate and create compelling content, including blog posts, ebooks, whitepapers, infographics, and video scripts, to attract our target audience. Web Development Management and Maintenance:
* Oversee the day-to-day management and maintenance of our company website, ensuring it is secure, up-to-date, and performing optimally.
* Liaise with web developers and designers to implement website updates, new features, and bug fixes.
* Manage the web development roadmap, prioritizing projects based on business impact and strategic goals. Conversion Rate Optimization (CRO):
* Analyze website traffic and user behavior to identify opportunities for improving conversion rates.
* Develop and execute A/B tests and multivariate experiments on landing pages, calls-to-action, and forms to enhance lead generation.
* Utilize analytics tools to track and report on key CRO metrics, providing actionable insights for continuous improvement. Search Engine Optimization (SEO):
* Conduct keyword research and on-page SEO to improve organic search rankings for our target keywords.
* Develop and implement a comprehensive SEO strategy that includes technical SEO, content optimization, and link-building initiatives.