דרושים » פרסום שיווק ויחסי ציבור » Growth Marketing Specialist - B2B Healthcare (US Market)

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

Required Digital Marketing Manager
About the role:
Our Marketing team is responsible for all of the demand generation challenges the company is facing, tackling complex real-world problems that directly affect the companys success. Youd be joining our expanding team as a Digital Marketing Manager.
In this role, you will develop and execute data-driven, multi-channel campaigns (LinkedIn, Google Ads) to drive brand awareness, optimize the buyer's funnel, and nurture high-quality leads that fuel our sales pipeline.
If you have a strong background in performance marketing within a fast-paced tech environment and want to drive innovation in the construction tech industry, wed love to hear from you!
What you'll do:
Full, hands-on ownership of paid advertising: Plan, execute, and optimize paid campaigns on Linkedin, Google Ads, and other B2B-relevant platforms, with a focus on lead generation and pipeline growth
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, AI and other tools
Continuously optimize conversion paths to maximize lead capture and engagement
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets)
Collaborate with growth, content marketing and design teams to enhance user experience across landing pages, website assets, and ad content
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

We are looking for a Head of Marketing Operations to build, scale, and optimize our marketing technology stack and revenue infrastructure. Reporting directly to the Sr. Director of Demand Generation, this strategic operational role will own full-funnel optimization, act as the primary marketing point of contact for HubSpot, drive advanced analytics, manage tool procurement, and ensure cross-functional alignment with Sales and Data Science. You will act as the operational backbone for the marketing team, turning data into actionable insights and ensuring frictionless lead-to-revenue execution.
What youll do:
Funnel Optimization: Map, analyze, and continually optimize the end-to-end marketing and sales funnel to eliminate drop-off, increase conversion rates, and accelerate pipeline velocity.
Digital Channel Management: Execute and optimize digital channel campaigns across digital channels like email, paid media, paid social, search and display advertising, ensuring campaigns launch on schedule and meet established KPIs.
HubSpot Marketing Operations: Serve as the Marketing main point of contact for HubSpot marketing operations, partnering with system admins to manage marketing workflows, lead scoring models, email campaign execution, and lifecycle stage tracking.
Analytics, GA4 & Advanced Reporting: Build, maintain, and deliver robust reporting dashboards using Google Analytics 4 (GA4) and HubSpot; establish multi-touch attribution models to evaluate ROI across campaigns.
Data Analyst & Sales Alignment: Partner closely with Data Analysts and Revenue Operations to standardize tracking metrics, streamline lead handoff SLAs with Sales, and ensure data integrity across systems.
Tool Operations & Procurement: Own the marketing technology ecosystem, including evaluation, procurement, implementation, and ongoing optimization of martech platforms and AI tools; lead cross-functional adoption and training; maintain performance standards and drive continuous improvement.
Comprehensive People Management: Manage a distributed global team; set clear goals and performance metrics; drive accountability, provide coaching and development, and create processes that enable team effectiveness across geographies and functions.
Operational Project Management: Oversee all marketing operations projects, providing cross-functional technical support to demand generation, content, and growth teams.

We are looking for a Head of Marketing, that will lead the go-to-market strategy and execution for the company globally.
If you want to make a real impact in a huge and fast-growing market while improving lives of millions of patients and working in a global and innovative environment, this is your opportunity!
Key responsibilities:
Drive the brand presence online and offline, by establishing effective marketing infrastructures and supporting campaigns that will be deployed across the business globally
Lead digital strategy, activities and online presence: responsible for websites development and performance, share of voice online and lead generation through organic and paid efforts on PPC, social, inbound marketing
Responsible for Corporate and Divisional branding - B2B2C. Maintain, develop and refresh and brand book and work with the regional and product teams on a coherent implementation to ensure a coherent brand presence on all touch points
Collaborate with product leads to define the go-to-market strategy and its implementation globally
Work closely with regional marketing teams and actively drive the relationship, and translation of global marketing strategy to regional strategy
Collaborate with product teams to develop the products' key messaging throughout the customer journey and develop relevant collateral to support sales, marketing and customer success in the field
Perform marketing/business intelligence, market & competitive analysis and translate them into actionable business goals; Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences
Responsible for deployment of partners portal to ensure deployment of marketing and training materials in the best way possible to employees and partners
Lead and develop the global Marketing team, setting strategic direction, providing guidance, removing obstacles, and ensuring effective execution of key marketing priorities and initiatives.

Were looking for a hands-on, creative, and driven Product Marketing Manager to join our fast-paced team. Youll work directly under the VP of Marketing, leading agencies, and collaborating with internal teams to execute marketing programs that drive awareness, engagement, and revenue.
This is a startup-mode role. Youll roll up your sleeves, manage campaigns end to end, and help shape how tells its story to the world. Its a chance to be part of a successful AI company shaping the future of voice and to see your marketing work directly influence business growth.
Responsibilities:
Research user needs, competitor landscape, and market trends to guide GTM strategy and positioning.
Lead content and SEO + AEO strategy, including blogs, newsletters, case studies, and website updates.
Own funnel activation and optimization, using data and customer insights to improve conversion across the buyer journey.
Create and manage integrated campaigns with sales and agencies.
Build and execute integrated marketing campaigns that generate awareness, engagement, and qualified pipeline.
Support product and feature launches with clear and consistent messaging.
Develop sales enablement materials such as decks, one-pagers, and pitch presentations.
Coordinate with creative and performance agencies to deliver on-brand assets.
Drive go-to-market planning for new AI initiatives.
Identify growth opportunities and build cases to support them.

As the worlds leading vendor of Cyber Security, facing the most sophisticated threats and attacks, weve assembled a global team of the most driven, creative, and innovative people. At our company, our employees are redefining the security landscape by meeting our customers real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.
our company Software Technologies has been honored by Time Magazine as one of the Worlds Best Companies for 2024. We've also earned a spot on the Forbes list of the Worlds Best Places to Work for five consecutive years (2020-2024) and recognized as one of the Worlds Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
Were looking for a Web Dev/Marketing Operations Manager to lead the strategy, design, and execution of personalized digital journeys across our website, HubSpot and Salesforce and to assist in the move of our CRM from HubSpot to Marketo later on in the year.
In this role, you will be a key player in creating, managing, and optimizing the user journey while executing impactful campaigns that enhance engagement across various channels.
Youll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization.
Key Responsibilities
Own end-to-end marketing automation initiatives: from ideation and segmentation to execution, analysis, and optimization.
Own website optimization of our WordPress website, including page development, plugin updates and more.
Create Landing pages, emails, forms and other marketing elements.
Design and execute complex user journeys across our website, HubSpot, Salesforce, and connected CRMs, with a deep understanding of data structures and flows.
Track, analyze, and report on marketing performance across platforms using dashboards and data analysis tools.
Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention.
Identify and implement AI-driven improvements to replace or augment manual marketing ops workflows, including documentation and performance measurement.
Collaboration with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions.
Support marketing operations as needed, including ad hoc tasks and conference preparation.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We are seeking a GTM Business Analyst with strong marketing analytics expertise to help Marketing make faster, more measurable growth decisions. You will partner with the CMO, Marketing Operations, SDR leadership, RevOps, Sales, Finance, and Data/BI to create a trusted view of marketing impact and investment efficiency.
This hands-on role combines digital and web analytics, attribution, campaign optimization, and data storytelling in a high-growth B2B SaaS environment.

Responsibilities

Marketing Analytics & Insights

Analyze performance across digital channels, campaigns, segments, regions, and the customer journey.
Build measurement frameworks for awareness, engagement, lead generation, conversion, campaign effectiveness, and marketing ROI.
Develop and improve attribution models that assess the contribution of marketing touchpoints and inform investment decisions.
Analyze direct, indirect, partner, affiliate, paid, organic, and field marketing activities to optimize channel mix and ROI.
Measure channel marketing performance, including partner-sourced activity, co-marketing initiatives, partner engagement, and contribution to demand generation.
Identify opportunities to improve targeting, audience segmentation, campaign conversion, and marketing investment efficiency.
Analyze SDR productivity, lead follow-up, capacity, conversion, and marketing-to-SDR handoff effectiveness.

Data & Analytics Operations

Build a scalable marketing data domain integrating campaign, web, CRM, marketing automation, partner, product, and commercial data.
Develop reliable data models and analytical datasets using dbt, Snowflake, and SQL.
Create self-service dashboards using Tableau, Looker, Power BI, or comparable visualization tools.
Partner with Marketing Operations and Data/BI on tracking, campaign taxonomy, data quality, governance, and metric definitions.
Use Generative AI and modern analytics tools to automate reporting and accelerate insight generation.

Cross-Functional Collaboration

Act as a trusted partner to Marketing leadership on planning, budget allocation, and performance management.
Work closely with Marketing Operations, SDR, Channel, RevOps, Sales, Finance, and Data/BI teams to align measurement and improve execution.
Present clear, executive-ready insights and recommendations.

We're looking for a Growth Marketing Manager to conduct the entire growth orchestra: paid acquisition, landing pages, experimentation, SEO and LLM visibility, partners and vendors. You'll own the full funnel from first impression to qualified pipeline, and you'll own the number.
This is a hands-on, high-ownership role. You won't hand off briefs and wait - youll build the page, launch the test, read the data, and kill what doesn't work. You'll report to the Head of Growth and work day-to-day with Content, Product Marketing, Design, Sales, and RevOps. It's an individual contributor role today with a clear path to building a team as the function scales.
We work AI-natively. We expect you to reach for AI tools by default - to research, build, analyze, and ship at a pace that would have needed a team of five two years ago.
What You'll Do:
Own paid acquisition end to end.
Plan, launch, and optimize Google Ads and LinkedIn Ads - targeting, creative, bidding, budget allocation - against pipeline and CAC targets, not clicks. Open new channels as we grow.
Own the conversion path.
Partner with Content Marketing and Design to build landing pages and campaign assets, then run a continuous A/B testing program on messaging, layout, offers, and forms to move conversion rate.
Run growth as an experiment engine.
Build a testing roadmap, prioritize by expected impact, run clean experiments, and turn results into decisions the whole team can act on.
Own organic and AI visibility.
Drive technical and content SEO alongside LLM citation optimization- making sure we show up when security engineers and CISOs ask AI assistants about cloud security.
Manage partners and vendors.
Agencies, review sites, syndication, co-marketing, events - hold them to clear KPIs and make each one earn its budget.
Build the AI-native marketing stack.
Use AI tools across research, creative production, analysis, and automation to compress cycle times and scale output without scaling headcount.
Report on what matters
. Build the reporting that connects spend to pipeline to revenue, and bring a clear point of view on where the next dollar should go.
Work like a seller.
Sit close to Sales, understand the buyer and the deal cycle, and optimize for pipeline quality - not lead volume.