Our growth marketing team is looking for a growth marketing pro to lead our web funnels group, and help us generate more MQLs through full-funnel, state-of-the-art digital experiences. As the group lead, youll oversee 3 critical functions, all revolving around our main marketing product.
As the group lead youll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization leveraging the best technologies, data, methodologies, and UX; And the Web Dev function is at the heart of our website health, bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.
Youll collaborate frequently with technical and business units to define the best web-based experiences from content, design, and flow perspectives, bringing the companys vision to life.
Responsibilities:
Improve our website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies involving content, UI, data-leveraging automation and flows, and more
Oversee the production of strategic web assets to ensure the companys vision and DNA are brought to life and support revenue goals
Oversee the external appearance of the brand across digital product directories, like G2, Shopify, and the likes
Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
Improve our Shopify-based Low-to-High-Touch funnel, driving relevant app installs
Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools
Requirements: 4+ years of experience in growth marketing, product marketing, lifecycle marketing, user journey marketing or similar function in SaaS companies
1+ year of experience managing a team
Strong background working with diversified marketing tech stacks, namely Content Management Systems, CRMs, Web Analytics, and Marketing Automation tools. WordPress, HubSpot, Amplitude/Mixpanel, and Google Tag Manager are a huge plus
Extremely data-driven & analytical thinker. Lives and breathes funnel CVR, web conversion metrics, email marketing metrics, and general digital performance KPIs
Great knack for performance-first content, short & impactful copy, and the ability to come up with content per persona type and funnel stage
Well averse to the science of landing page optimization design, content, flow
Experience working with different marketing/GTM functions, overseeing projects that involve different skill sets and cross-functional teams
Extremely detail oriented. No detail goes unnoticed, closes all loops
Analytical, critical thinker. Great at extracting insights from raw data, asking the right questions to push analysis forward, and challenging at the same time
Great communicator. Working with multiple stakeholders, youll need to get your message across concisely and effectively
This position is open to all candidates.
