דרושים » פרסום שיווק ויחסי ציבור » MEDIA AND CAMPAIGNS BUSINESS LEAD

We are looking for a Growth Marketing Manager, Paid Social to join our diverse Marketing team.
Reporting to the Director of Paid Social, the primary objective of this position is to manage the launch, ongoing reporting, and management of paid social media advertising campaigns.
The Growth Marketing Manager, Paid Social will focus on creating impactful advertising strategies that increase brand visibility, drive sales, and enhance customer engagement on various social media platforms.
Roles and Responsibilities:
Campaign Launch and Management:
- Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals.
- Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brands voice.
- Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset.
- Continuously monitor and manage live campaigns to ensure they are performing optimally.
- Adjust campaign strategies as needed based on performance data and changing market trends.
- Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI.

We are on the lookout for a results-oriented Partnerships Manager to join our Revenue department.
The ideal person for this role is a KPI-driven professional with exceptional customer-facing skills, exceptional relationship management skills, and a strategic mindset.
Will play a critical role in managing our existing partners , fostering strong relationships, and identifying opportunities to grow the collaborations and the generated business.
You will also be responsible for optimizing the efficiency of existing advertising activity, maximizing revenue potential, and developing and executing media plans and associated budgets.
What youll be doing:
Build, manage, and nurture relationships with our existing international brands, serving as the main point of contact and building strong, long-lasting partnerships
Identify opportunities to expand and grow our business with current partners, showcasing the advantages of native, choice-based advertising platform.
Conduct regular business reviews with partners, analyzing performance metrics, identifying areas for improvement, and implementing upsell strategies to grow and optimize the partnerships effectiveness.
Collaborate with cross-functional teams to align partnership activities and carry through on the execution of the deal to meet business goals and objectives
Track and report on partnership performance to senior management, summarizing revenue generated, customer acquisition metrics, and ROI
Manage the partners allocated budget, ensuring efficient allocation of resources and maximizing ROI
Develop new business through prospecting and own network of contacts
Stay up-to-date with industry trends, market dynamics, and competitor activities in the partnerships space, identifying new potential partners and emerging opportunities
Consistently exceeding revenue goals and interacting with the Operations team to ensure successful campaign delivery

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

s the VP of Brand Marketing, you will play a pivotal role in shaping and executing the brand's media relations, influencers, and talent campaigns. This managerial role requires leadership over a dedicated marketing team, as well as collaboration with external agencies. Your expertise will be instrumental in building and nurturing relationships, crafting strategic communication plans, and driving the brand message across various channels.

Key Responsibilities:

Team Leadership and Management: Lead, mentor, and inspire an internal team of experts to achieve key performance goals.
Manage relationships with external agencies, ensuring they align with brand strategies and deliver on set objectives.
Collaborate closely with the CMO and other departments to ensure integrated marketing efforts.
Manage the department's budget, ensuring optimal allocation and efficient use of resources.
Develop and implement comprehensive media strategies that elevate the brand's presence across key channels.
Manage and cultivate relationships with journalists, editors, bloggers, and other media professionals.
Identify, engage, and manage partnerships with influencers and talents that align with the brand's values and objectives.
Develop and oversee influencer campaigns from conception to execution.
Measure the impact and ROI of influencer collaborations and continuously optimize strategies.
Collaborate with cross-functional teams to ensure a cohesive brand message and presence across all touchpoints.
Analyze market trends, competitor activities, and consumer feedback to inform strategic decisions.

Creation is the core of purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About The Team
Our team supports Fintech Clients to maximize their product potential improve performance by offering creative solutions, assisting them targeting the right audience, handle policy issues and scale their activity. Our team combines operational expertise with a customer-centric mindset to help achieve clients marketing goals.

As a Partnership Manager, you will work with leading IL (Israeli) Fintech developers focused mainly on paid user acquisition activity. The Fintech Partnership Manager role will be to identify relevant potential leads, evaluate the opportunity, focus on activation, scale the clients media activity on (Brands & Performance), and be a trusted advisors to our partners.
The role will be located in Tel Aviv.

Responsibilities:

Business Management and Development:
Identify strategic leads and drive cooperation.
Maintain a robust sales pipeline, to achieve revenue targets, drive penetration and account growth.
Be the primary POC (point of contact) and maintain strong direct relationships with C-level and marketing teams.
Track, analyze and communicate key metrics and business trends as they relate to partner relationships.

Campaign Planning and Management:
Initiate joint business plans to maintain long term growth by understanding business objectives, KPIs and challenges.
Support client's performance by supplying data trends and industry insights, develop strategic sales plans, and prepare and conduct transformational pitches and sales presentations.
Facilitate ad campaigns from start to finish, with deep knowledge of ads solutions and understanding of the clients' needs.

Cross Functional Collaboration:
Serve as an internal advocate for our partners and work with internal cross-functions.
Work with cross-functional Client Solutions team to maintain healthy ROI (return on investment), improve work efficiency, and build long term growth.
Work with Marketing team to develop pitch narratives and case studies, and take part in industry events and conferences to be positioned as a thought leader.
Work with various product teams, on feedback and suggestions of ads solutions, systems and tools.

We need you to be creative and think outside the box. Be David whos not afraid of Goliath.

This high-impact position requires a deep understanding of the business with creative and out-of-the-box thinking to drive growth and have a real impact on the company.

Responsibilities:
As a VP of Marketing, you will own the marketing domain, roadmap, and budgets in our company.

Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives, ensuring consistent messaging and a strong brand presence in the market for both B2C and B2B segments.

The VP of Marketing role will oversee, Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, social media, SEO, Product Marketing, PR, and Conferences.

Team Management: Lead, mentor, and inspire a high-performing marketing team. Set clear goals, provide regular feedback, and empower team members to excel in their roles.

Utilize analytics and data-driven insights to optimize marketing performance, measure ROI, and identify areas for improvement.

Collaborate closely with sales, product, R&D, and other relevant teams to ensure alignment between marketing strategies and overall business goals.

Overview: As a Senior Social Brand Manager, you will play a pivotal role in shaping and executing our brand's social media strategy. You'll be responsible for managing and growing our online presence across various social platforms, ensuring consistency in messaging and brand identity. This role requires a creative thinker with a keen understanding of social media trends, excellent communication skills, and a passion for building engaging brand experiences. Key Responsibilities: Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the overall brand objectives. Storytelling: Create compelling & creative, on-brand content for social media platforms, including posts, videos, graphics, and other multimedia assets. Community Engagement: Foster meaningful interactions with our audience, responding to comments, messages, and inquiries in a timely and professional manner. Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports to assess the effectiveness of campaigns and initiatives. Cross-Functional Collaboration: Work closely with marketing, PR, and product teams to ensure alignment and consistency across all brand communications. Stay Updated: Stay abreast of industry trends, platform updates, and emerging technologies to continuously optimize our social media efforts.

The Marketing Content Manager will lead the ontent strategy while playing a key role in developing, implementing, and executing integrated communication programs.
You will be responsible for the company's brand positioning, messaging, and overall editorial strategy. In this role, you will work closely with the sales, business development, product, customer success, and global marketing team to spearhead our communication initiatives.
Your success will be measured by your ability to build and execute solid communication strategies and messaging across all platforms.
Responsibilities:
Develop, implement, and execute our overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the leadership team.
Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
Manage relationships with PR freelancers and/or external agencies and industry influencers.
Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.

As a Senior Social Brand Manager, you will play a pivotal role in shaping and executing our brand's social media strategy. You'll be responsible for managing and growing our online presence across various social platforms, ensuring consistency in messaging and brand identity. This role requires a creative thinker with a keen understanding of social media trends, excellent communication skills, and a passion for building engaging brand experiences.

Key Responsibilities:

Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the overall brand objectives.
Storytelling: Create compelling & creative, on-brand content for social media platforms, including posts, videos, graphics, and other multimedia assets.
Community Engagement: Foster meaningful interactions with our audience, responding to comments, messages, and inquiries in a timely and professional manner.
Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports to assess the effectiveness of campaigns and initiatives.
Cross-Functional Collaboration: Work closely with marketing, PR, and product teams to ensure alignment and consistency across all brand communications.
Stay Updated: Stay abreast of industry trends, platform updates, and emerging technologies to continuously optimize our social media efforts.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe? We are looking for a User Acquisition Manager to join our talented Marketing Team. You will have the opportunity to take on a level of responsibility impossible to find in Israel. Handle and manage a multi-million dollar budget. Ensure brand consistency as you will be part of a growing brand and in a role where you can see your impact and immediate results. Optimize, refine, and manage our digital channels to drive new customer acquisition.
Your life at MA?LYS will look like…
* Lead strategic, high-volume experimentation on all key current and potential user acquisition channels.
* Develop, plan, execute, and optimize paid digital marketing strategies and initiatives, with a particular focus on paid social media.
* Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI and Direct-Response campaigns. Think holistically across the business to ensure resource allocation.
You will thrive in this role if you have…
* 2+ years of experience in performance marketing from a global company / as a consultant.
* A track record for successful execution of effective performance marketing campaigns. Ideally brings expertise in Paid Social (FB / IG / TikTok / Snapchat / Pinterest).
* Managed at least $100K a month in marketing spend.
* A creative mindset with a focus on delivering results.
* Working knowledge of Excel and large data analysis.
* Experience with direct response marketing strategies.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Strong organizational and multitasking abilities.