דרושים » תוכנה » Senior Marketing Automation Manager

The Marketing team seeks a Senior Marketing Operations Manager to own the MarTech stack, develop and drive processes, analytics, and insights. This role reports directly to the CMO and works across go-to-market teams to ensure we meet our marketing and overall revenue objectives. The ideal candidate has exceptional analytical, communication, and technical skills and should possess a natural curiosity for how the business operates.
Responsibilities include:
Technology management:
Own technology roadmap, build and refine the marketing tech stack and data integrations
Capture requirements and onboard new go-to-market tools
Partner with Revenue Operations to optimize go-to-market processes, lead routing, data enrichment, and more.
Oversee websites technology integrations
Research and suggest new tools and solutions to better manage data collection and operations
Operations:
Partner cross-functionally with Revenue Operations, Sales and Marketing teams to prioritize technology and reporting needs
Partner with Marketing team to develop campaign, data and reporting processes
Train and educate the marketing and sales teams on marketing tools and data
Monitor and communicate with sales team to optimize marketing-driven prospecting
Create scalable processes, particularly for campaign develop and governance, including SFDC campaign setup, managing UTMs, forms, email templates and data field mappings
Reporting and analysis:
Partner with executives to develop reports / dashboards and analyze findings
Leverage Salesforce dashboards to communicate progress against department goals
Implement, manage and deliver marketing attribution reporting and insights
Develop consistent reporting cadences for campaigns and quarterly results
Oversee Google Analytics reporting.

We seek exceptional Senior Solution Consultants (Presales) based in Israel to join our growing team.
This role will report to our Director of Solutions Consulting EMEA and will play an integral role in creating a vision for our customers, being the trusted advisor on our automation best practices, and helping scale and drive adoption to achieve their strategic initiatives.
In order to be successful in this role, you must be able to articulate technology and communicate the value of our products to prospective business and technical users and buyers with a focus on SAP-related use cases.
You will also help shape the product and direction of the company by communicating market needs to the Product Management team
As a Snr. Solutions Consultant, you will be part of our Presales Team and Architecture community and you will own the technical alignment with the customer during the pre-sales lifecycle through workshops and interactions that will define the customers future state for Integration and Automation.
In this role, you will also be responsible to:
Be our customers most trusted advisors by realizing our value propositions and platform capabilities to achieve their business outcomes.
Own the technical diagnosis, prescription, and validation phases of the sales cycle and provide a consultative approach in advising customers.
Effectively team with AEs, Solution Architects, and other functions to evangelise our platform, approach, and architecture tailored to the customers business and drive the technical sales stages to completion.
Work in very close alignment with Customer Success to make the solution a reality for the customer.
Articulate and educate on business, technical and architectural concepts to a variety of audiences, including business users, developers, architects, IT operations professionals, and senior IT management
Sell the value of our products using multiple formats/channels, including phone, presentation, and live/online product demonstrations
Create and deliver custom product demonstrations to support the sales cycle
Perform business and technical discovery with customer prospects and be able to architect/build proposed solutions using our products
Successfully manage and execute technical workshops and proof of concepts (POCs), on-site or remote
Able to respond to functional and technical elements of RFIs/RFPs
Collect feedback from the field, synthesize, analyze and channel to Product Management and Engineering for product roadmap
Responsible for representing the product to customers and at field events such as conferences, seminars, etc.
Support Marketing with developer marketing and evangelism activities, including writing blogs, participating in demo-driven webinars, and speaking at industry events

As the Marketing Automation Manager (Email & SMS Specialist), you will be tasked with developing and executing online communication marketing strategies to drive customer engagement, increase sales, and enhance customer loyalty. Dive into personalized and targeted email campaigns, customer segmentation, and optimized customer journeys using cutting-edge marketing automation tools. This position demands a profound understanding of email marketing best practices, data analysis, and a potent blend of creative and analytical thinking.



Responsibilities:



Develop and implement impactful email strategies for enhanced customer engagement, conversion, and retention.
Lead SMS marketing initiatives for heightened customer engagement and tailored messaging campaigns.
Utilize AI tools like ChatGPT to optimize various marketing channels, including email.
Execute diverse email campaigns, covering lifecycle emails, promotions, newsletters, and customer segmentation.
Collaborate with the marketing team to align email initiatives with broader goals and brand messaging.
Employ marketing automation platforms for crafting automated email workflows, customer journeys, and lead nurturing.
Conduct A/B testing and analysis to refine email elements for improved performance.
Monitor key email metrics, including deliverability, open rates, click rates, and conversions.
Segment customer data for personalized communications based on demographics, behavior, and purchase history.
Work with the design team to create visually appealing email templates and graphics.
Stay updated on industry trends, best practices, and emerging technologies in email marketing automation.
Provide regular reports to the marketing team on email campaign performance, trends, and optimization suggestions.

We are seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for our brand roadmap and strategy regarding customer marketing and lifetime value.
The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish us as a property management thought leader.
The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.
As CRM & Lifecycle Marketing Lead, you will:
Manage, test, and assess email campaigns across the marketing funnel on HubSpot.
Lead lifecycle strategy development and execution across various channels.
Be responsible for strategy, team management, and data-driven campaign optimizations.
Monitor reports to ensure campaigns meet budget and revenue targets.
Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.
Oversee marketing programs including automation and triggered-based initiatives.
Create campaign briefs for email campaigns.
Collaborate cross-functionally for campaign execution.
Establish analytics and reporting to inform leadership and enhance CRM strategy.
Lead testing strategies for continuous improvement.
Develop segmentation and targeting strategies for personalization.
Cultivate cross-functional relationships for full-funnel campaigns.
Develop short- and long-term lifecycle marketing strategies.
Recommend organizational changes and stay updated on CRM trends and regulations

We're looking for a seasoned Senior Content Manager to enhance our content team.
The ideal candidate will have a strong background in content creation.
This role demands a creative, organized, and self-sufficient professional who can efficiently drive content processes within our organization.
Responsibilities:
Research and stay abreast of market trends, particularly in finance.
Brief and manage relationships with external freelancers.
Plan and execute unique content projects.
Maintain a comprehensive view of marketing objectives and prioritize tasks effectively.
Serve as an information hub for finance-related topics in the US.
Basic knowledge in WordPress, demonstrating the ability to manage content on the platform.
Skilled in researching trending topics and crafting articles for our blog, copy for our website, and other site pages.

Our growth marketing team is looking for a growth marketing pro to lead our web funnels group, and help us generate more MQLs through full-funnel, state-of-the-art digital experiences. As the group lead, youll oversee 3 critical functions, all revolving around our main marketing product.
As the group lead youll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization leveraging the best technologies, data, methodologies, and UX; And the Web Dev function is at the heart of our website health, bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.
Youll collaborate frequently with technical and business units to define the best web-based experiences from content, design, and flow perspectives, bringing the companys vision to life.
Responsibilities:
Improve our website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies involving content, UI, data-leveraging automation and flows, and more
Oversee the production of strategic web assets to ensure the companys vision and DNA are brought to life and support revenue goals
Oversee the external appearance of the brand across digital product directories, like G2, Shopify, and the likes
Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
Improve our Shopify-based Low-to-High-Touch funnel, driving relevant app installs
Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools