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Job Title: Marketing Communications Manager Department: Global Marketing Reports to: VP, Marketing We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce. This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance. Key Responsibilities Marketing Communications & Brand Stewardship
* Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
* Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
* Adapt and localize content for various global markets Digital Marketing & Lead Generation
* Own and manage lead generation activities through digital platforms including:
* HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
* Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
* Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
* Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team. Web Content Management
* Oversee the website’s structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
* Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs. CRM, Automation & Campaign Management
* Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
* Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights. Content Creation, Video & Visual Media
* Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
* Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
* Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel. Event & PR Support
* Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
* Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach. Analytics & Performance Reporting
* Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
* Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.

Our product marketing unit is looking for an experienced product marketer to own the positioning and adoption of our Creative Optimization Suite. If you are passionate about bringing new solutions to the market and developing strategic narratives, this opportunity is for you.
This role requires two inherently different skills: The ability to turn highly technical concepts into compelling stories and the ability to see the big picture and develop data-driven go-to-market strategies.

What youll do:
Own the Creative Optimization Suites from a PMM perspective, including strategy, positioning, adoption, and growth.
Plan and execute go-to-market initiatives to deliver for ARR and retention objectives through adoption campaigns, sales & CS enablement, content, demand generation campaigns, and brand awareness.
Work alongside product and customer-facing teams to spot and act on new growth opportunities.
Work closely with the global sales and customer success teams to educate, train, and push them toward their growth goals.
Develop sales, educational, and growth-driven content such as reports, videos, blogs, guides, webinars, and other sales enablement assets.

We are in search of a detail-oriented and analytical Senior Business Analyst to join our growth team. The successful candidate will have a minimum of 5 years of dedicated experience in data analysis, a self-learner with a strong drive to excel, and a proven track record of turning data into actionable insights.
What You'll Do:
Work closely with the various teams to provide insights and analytics to support business decision making
Design, build and monitor funnels and AB tests at scale to optimize performance
Analyze data to identify trends/insights that may influence the product decisions
Support and advise the business with ad-hoc analytics, as well as apply statistical techniques to create insights and discover new business opportunities
Enable and support the business regarding the development and use of data analysis and reporting by building reporting-grade data sources in our BI environment and translating those data sources into meaningful dashboards and reports for easy business use
Provide business expertise and guidance (consultative partnership) on how to apply leverage data analytics and reporting within the organizations
Conduct research on the data to address some of the business questions
Create and deliver documentation and training on reporting and BI tools for business users to enable self-service on company data

Were seeking a Marketing Manager to lead and execute high-impact marketing strategies for Adact. This is a hands-on role ideal for a dynamic marketer who thrives in fast-paced, startup-like environments where agility, creativity, and ownership are key.
Youll work cross-functionally across content, digital, events, and product marketing to bring campaigns to life, champion the Adact brand, and fuel both customer acquisition and retention.
Key Responsibilities:
Lead Campaign Development: From ideation to execution, create multi-channel marketing campaigns that drive awareness, engagement, and leads.
Content Creation: Develop and oversee content marketing initiatives, including blogs, case studies, product collateral, videos, and webinars.
Cross-Regional Collaboration: Work closely with regional teams to tailor and execute campaigns for local markets, ensuring consistency and relevance.
Performance Tracking: Analyze campaign performance and optimize strategies using insights and data.
Budget Management: Manage budgets effectively, making strategic decisions to maximize ROI.
Agility & Execution: Operate quickly and effectively, balancing multiple projects and tight deadlines without sacrificing quality.

our Marketing Team is looking for an experienced and creative Director of Communications. In this pivotal role, youll be managing the PR, Content, Social and Brand arms of the Marketing team, working with your team to execute narratives that position the company as the #1 leader in metabolic health, while also ensuring we look the part.
Reporting directly to the CMO, your day to day will consist of promoting our brand narrative through engaging, business-driven content across earned channels. This is a unique opportunity to define and tell the story of metabolic health, significantly contributing to our strategic comms initiatives and overall business success.
Responsibilities:
Oversee all external content creation and initiatives - PR, Content, Branding, Social Media and more.
Support our companys global media relations initiatives in key markets, including the US, UK, and Israel, managing an in-house PR leader along with external agencies. Ensure pitches are eye-catching and data-driven.
Create and execute a content strategy with your team, consisting of engaging content for user acquisition and retention, thought leadership, and overall positioning.
Drive powerful narratives on social media channels, potentially opening new ones that cater to our target audience.
Work with our Data team to pull insights on consumer behavior and weave them into all marketing initiatives - from press, and earned speaking opportunities to infographics, landing pages, reports and more.
Stay on top of the latest trends in our industry, flagging relevant news to teams while also practicing newsjacking and trending stories.
Own our speaking and awards program, submitting entries to key organizations and events.
Collaborate with teams across the company, including Product, Sales, and more.
Own influencers and brand ambassador programs from planning to execution.
Identify additional company spokespeople, as well as third-party spokespeople, to ensure a healthy amount of potential individuals who can speak publicly on behalf.
Ensure product visuals are aligned with the brand and suitable for content, PR and socials.
Define and track key KPIs for brand awareness, media reach, social engagement, and content performance.
Develop and evolve brand voice and positioning strategy across markets to drive long-term brand equity.
Support internal communications initiatives to align employees with company mission, product updates, and milestones.

our Marketing Team is looking for an experienced and creative Head of Content & Social to develop and execute a content strategy that educates, inspires, and engages consumers while positioning as the definitive voice in metabolic health.
In this role, you will lead our Content & Social Team, oversee the creation and distribution of high-quality content across multiple channels, and align content initiatives with our broader marketing objectives. If youre a strategic storyteller with a passion for digital content, audience engagement, and data-driven decision-making, this role is for you.
What youll own:
Content strategy & execution: Develop and implement a comprehensive content strategy that supports business goals, brand voice, and audience engagement across web, blog, social media, email, and multimedia platforms.
Team leadership: Build, mentor, and manage a team of content creators, including writers and social specialists, ensuring high-quality output and alignment with marketing priorities.
Content production & distribution: Oversee the creation, repurposing, and distribution of various content formats, including blog posts, ads, emails, videos, social media content, and web copy.
Cross-functional collaboration: Work closely with teams company-wide to align content with campaigns, product messaging, and key business objectives.
Social media & community growth: Guide global social media strategy, helping the team develop platform-specific approaches that drive engagement, build community, and amplify key brand messages.
SEO & performance optimization: Ensure all content is optimized for search, performance, and engagement, leveraging SEO best practices and analytics to drive visibility and conversion.
Editorial & brand consistency: Establish and maintain editorial guidelines, ensuring a consistent voice, tone, and messaging across all content touchpoints.
Data-driven insights: Analyze content performance, engagement metrics, and audience behavior to refine strategy and improve effectiveness.
Trend & technology adoption: Stay up-to-date with industry trends, content marketing innovations, and emerging platforms, including hands-on experience with AI-driven content tools.
Influencer & thought leadership development: Build relationships with industry influencers and position as a thought leader in the metabolic health space.

We are looking for a results-driven Influencer and Affiliate Coordinator to drive growth through a combination of affiliate marketing, influencer partnerships, creator collaborations, and online community activations. In this role, you will help grow Lumen's network of performance-driven affiliates, paid creators, and community partners. Youll work closely with the growth team to identify new revenue-driving opportunities whether it's through creator sourcing for paid social campaigns, partnerships with Facebook groups, or scaling high-performing influencers.
This is a high-impact position with room to grow in a fast-paced, growing company.
Responsibilities:
Expand our creator network: Source, onboard, and manage a network of creators including affiliates, paid influencers, and micro-creators for performance campaigns
Source community partnerships: Identify and develop relationships with high-potential online communities (e.g., Facebook groups, wellness forums) that can drive awareness and conversions
Support paid creator campaigns: Work closely with the growth team to scout and activate talent for paid ads
Optimize relationships: Manage and nurture long-term partnerships with top-performing affiliates and influencers to increase engagement and conversions
Stay ahead of trends: Keep up with emerging trends in social media, affiliate marketing, influencer marketing, and digital campaigns
Analyze & report: Measure campaign performance and extract insights to improve ROI, scaling what works and pivoting when needed

We are looking for a Senior Marketing Manager to work on a broad variety of strategic marketing projects supporting our DTC business, as well as our growing B2B verticals Retail, Clinics, and Gyms. This is a hands-on role, where you will develop and execute marketing programs that educate consumers, generate and convert leads, and strengthen brand awareness across multiple channels. You will also take the lead in building partnerships with online communities, and executing campaigns to drive awareness and engagement.
This is a dynamic, hands-on role for a well-rounded marketer who can balance strategy with execution and thrives in a fast-paced startup environment.
Responsibilities:
Campaign management: Develop and execute integrated marketing campaigns and marketing initiatives with brand partners to drive brand awareness, lead generation, and lead conversion.
Events management: Plan and manage physical and virtual events, including trade shows, speaking engagements, and webinars.
Retail marketing strategy: Develop and execute content marketing plans for retail partners to drive sales and product education.
Content creation & execution: Develop marketing materials, presentations, and training assets to support B2B partners.
Community partnerships: Build and manage relationships with online groups and community leaders to develop co-branded campaigns and engagement initiatives.
Cross-functional collaboration: Work closely with teams company-wide to align marketing efforts with business goals.
Market understanding & strategy: Stay up-to-date with industry trends, competitor strategies, and market needs to refine our approach to B2B and B2C marketing.

we are looking for a dynamic and seasoned Senior PR Manager to drive our ambitious PR initiatives across the United States and United Kingdom. In this role, you will develop and execute strategic PR plans that elevate brand, amplify its mission, and foster engagement with key stakeholders, including media outlets, influencers, and the broader health tech community. If youre a PR expert with a passion for storytelling, a proven ability to generate impactful media coverage, and someone who keeps their finger on the pulse of the latest news trends, this role is for you.
What youll be doing:
Develop and execute a comprehensive PR strategy to position as a leader and innovator in the metabolic health space.
Build and nurture relationships with top-tier, consumer and trade media outlets, journalists, and high-profile influencers to ensure consistent and high-quality coverage.
Craft compelling press materials, including press releases, media pitches, and executive talking points.
Constantly monitor the news, identifying and capitalizing on media opportunities (newsjacking), including trends, thought leadership, and breaking news, to amplify voice.
Create an editorial calendar for both seasonal and evergreen pitches.
Identify, track, and submit for award and speaking opportunities that position as a leader and innovator in its field.
Oversee crisis communications and reputation management strategies to protect and strengthen public image.
Collaborate closely with cross-functional teams, including marketing, product, and data teams, to align PR initiatives with broader company goals.
Work to build a data dashboard that enables you to pull quantifiable insights at a moments notice.
Build the profiles of executives in the press via news opportunities, speaking opportunities, and awards.
Create briefing documents for interview opportunities that include a summary of the opportunity and key background info on the outlet and reporter and/or producer.
Manage third-party PR agencies as an extension of PR function, ensuring monthly KPIs are met.
Measure and analyze the effectiveness of PR campaigns, using insights to optimize future efforts.
Help evolve messaging map annually to align with its broader goals.
Represent industry events, conferences, and media engagements as needed.

Were looking for a Product Growth Manager to join our product team and lead initiatives focused on accelerating user growth, activation, retention, and monetization from within the product itself. Youll be responsible for identifying, building, and scaling product-led growth leversworking at the intersection of product, data, marketing, and user experience.
Responsibilities:
Own the product growth strategy, with a focus on increasing LTV through improved activation, retention, and monetization.
Design and optimize segmented onboarding, purchasing flows, and post-purchase experiences in-app, tailored to different customer personas and behavioral patterns.
Partner closely with marketing to connect the right acquisition message with the right product experience and increase conversion to high-value users.
Build and test growth loops, lifecycle nudges, and habit-forming features that create long-term engagement.
Lead the full lifecycle of growth initiativesfrom hypothesis creation to experiment design, implementation, and iteration based on impact.
Analyze user behavior, funnel performance, and segmentation data to uncover friction points and growth opportunities.
Collaborate with developers, designers, analysts, and marketing stakeholders to ensure coordinated delivery of high-impact initiatives.
Proactively communicate roadmap, tradeoffs, and experiment learnings across the organization, including leadership.
Track key growth metrics such as activation rate, retention cohorts, TTV (Time to Value), ARPU, and conversion ratesusing them to inform continuous product iteration.

We are looking for a talented Marketing Analyst who is a quick learner and data-driven professional to help us build data structures, processes, and visualizations. The position requires a strong understanding of marketing and data, working closely with the growth and data engineering teams. You will develop processes, tools, and visualizations for the company and generate data-driven insights that directly impact revenue growth. As a Marketing Analyst, you will be part of a team that brings superpowers to our marketing teams and allows the company to achieve its ambitious goals.
Roles and Responsibilities:
Develop data tools, dashboards, and visualizations
Measure the performance and effectiveness of marketing investment across a diverse set of marketing channels
Conduct in-depth campaign analysis to maximize ROI and performance
Turn great ideas into automated and scaled data-driven processes
Work closely with the Marketing teams to identify opportunities and measure their impact.